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Living Maxwell

Better Choices

As more and more people are moving toward a plant-based diet and migrating away from animal products, organic cannot be forgotten in this equation.

Unfortunately, I see far too many people who think that as long as it is plant-based, that is sufficient. It’s not.

Case in point: almonds.

In the early 2000s, there were a few outbreaks of salmonella traced to raw almonds from California, a state where nearly 100% of America’s almonds are grown. As a result, the USDA implemented a rule that required all almonds grown in California to be pasteurized. This holds true for both organic and non-organic varieties.

Living Maxwell

Company Stories

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

Living Maxwell

Company Stories

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Organic Insider

Must-Read

If you read in the media or someone tries to convince you that organic doesn’t matter, do not believe them.

It does.

And it could potentially save your life.

In a just-released, peer-reviewed study, four families across the country were fed both an organic and non-organic diet, and the ones who ate all organic saw their pesticide load drop by as much as 95%!

Organic Insider

Better Choices

Nestled in the heart of the mountains in the Andean Paramos region of Peru, there are 182 families who entirely depend on coffee cultivation for their livelihood.

Unfortunately, coffee rust – a fungus also known as “La Roya” — has devastated the coffee trees of 64 of these families, leading to catastrophic economic losses for hundreds of people.

With coffee production their only way to make a living and provide for their families, they have had no choice but to search for nearby land which has not been infected by coffee rust. While this is giving these families a financial lifeline, it has also resulted in the destruction of forests in the region, a territory that cannot that cannot afford this type of displacement.

Living Maxwell

Must-Read

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

Living Maxwell

Company Stories

Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.

Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:

1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.