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Must-Read

As someone who has eaten close to 100% organic since 2001, my personal experience is that women are more concerned than men about the quality of food they are putting into their bodies.

While this is based on anecdotal evidence, there are a few data points to back this up.

The Pew Research Center’s recent report called The New Food Fights: U.S. Public Divides Over Food Science concluded that women are more likely to care about GMOs than men.

According to Google Analytics, approximately 2/3rds of Living Maxwell readers – people reading about organic – are women.

Living Maxwell

Company Stories

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

Organic Insider

Must-Read

One of the reasons that many of us purchase organic is because we don’t want to put food into our bodies that contains synthetic chemicals.

Yet even though we may not eat conventionally-grown food ourselves, we still need to be very aware (and concerned) about what is going on in the non-organic world. Why?

Because the toxic chemicals that are sprayed on conventionally-grown food end up in the water supply.

And the EPA is not doing its job when it comes to protecting the integrity of our water.

Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

Living Maxwell

Personal

Last night, I went to go see the documentary Farmageddon, a movie that I had been hearing about for the last few months.

Farmageddon highlights the USDA’s brutal crackdown on farmers selling raw milk and how the agency’s heavy-handed, corrupt and politically-motivated ways have destroyed the lives of small, organic farmers trying to do the right thing.

The objective of the movie is not to promote raw milk, however. The objective of the movie is to get people to wake up and to start demanding change.

Living Maxwell

Better Choices

For those of us who are extremely committed to health and wellness, the reality is that maintaining this lifestyle is very difficult when traveling.

At home, we have much greater control over our environment, but we lose that control when we go on the road, regardless of how aesthetically pleasing the living conditions may be.

Fortunately, the world is starting to change, and there are now businesses entirely focused on meeting the needs of the wellness-minded traveler.

One such company that I recently discovered is Pure Wellness, whose main offering is a Pure Room — a hotel room unlike anything I have seen before.

Living Maxwell

Company Stories

I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.