February’s New & Noteworthy in Organic – MUST-WATCH Movie, Drinking Vinegars, Subscription Baby Food Service, and More

February's New & Noteworthy in Organic - MUST-WATCH Movie, Drinking Vinegars, Subscription Baby Food Service,

New & Noteworthy in Organic is a monthly column that I officially launched today, and it will tell you about new and interesting organic products, drinks, restaurants, juice bars, books, events, and special promotions. If you have something new and interesting that people should know about, please e-mail me. * The world’s leading pressed organic juice […]

New & Noteworthy in Organic
LivingMaxwell.com

New & Noteworthy in Organic is a monthly column that I officially launched today, and it will tell you about new and interesting organic products, drinks, restaurants, juice bars, books, events, and special promotions.

If you have something new and interesting that people should know about, please e-mail me.

suja-drinking-vinegars

(Suja’s drinking vinegars)

* The world’s leading pressed organic juice company has just launched 4 new flavors of its drinking vinegars –Ginger Turmeric, Lemongrass Lime, Grapefruit Jalapeño and Blueberry Lemon. However, what is fascinating about these new flavors is that Suja is using coconut vinegar instead of apple cider vinegar. Read more »


Report: What the Habits and Motivation of Organic Shoppers are Telling Us

Report: What the Habits and Motivation of Organic Shoppers are Telling Us

Acosta, a sales and marketing organization for the food industry, recently published an interesting research report called Back to our Roots: The Rise of the Natural/Organic Shopper. While it is common knowledge that the macro trends of the organic industry are very favorable and conventional supermarkets are embracing organic more than ever, the report takes […]

News Organic
LivingMaxwell.com
(Photo courtesy of Acosta)

(Photo courtesy of Acosta)

Acosta, a sales and marketing organization for the food industry, recently published an interesting research report called Back to our Roots: The Rise of the Natural/Organic Shopper.

While it is common knowledge that the macro trends of the organic industry are very favorable and conventional supermarkets are embracing organic more than ever, the report takes a deeper look at the habits, motivation and preferences of organic shoppers. Read more »


The Importance and Influence of Annie’s and Its President John Foraker Cannot Be Overstated

The Importance and Influence of Annie’s and Its President John Foraker Cannot Be Overstated

At the 2015 Natural Products Expo East trade show in Baltimore, I was invited to a private dinner with a handful of other journalists, hosted by Annie’s and General Mills. At the time, there was an incredible amount of acrimony between Big Food and the organic community, primarily over GMO-labeling. Most, if not all, of […]

Company Stories
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john-foraker-annies-ceo

(John Foraker, President of Annie’s)

At the 2015 Natural Products Expo East trade show in Baltimore, I was invited to a private dinner with a handful of other journalists, hosted by Annie’s and General Mills.

At the time, there was an incredible amount of acrimony between Big Food and the organic community, primarily over GMO-labeling. Most, if not all, of the major food companies had contributed hundreds of thousands or millions of dollars to defeat GMO-labeling campaigns in various states throughout the country, and organic consumers were furious. Read more »


USDA Announces Organic Check-Off Program — and I am For It

USDA Announces Organic Check-Off Program -- and I am For It

(Promotional video funded by the Beef Checkoff Board. We need something similar for organic.) A few days ago, the USDA officially announced a proposed Organic Check-Off program, something that we have been hearing about for several years already. Other industries have used a check-off program in the past, such as milk, beef, and pork, primarily to […]

Government Organic Regulation USDA
LivingMaxwell.com

(Promotional video funded by the Beef Checkoff Board. We need something similar for organic.)

A few days ago, the USDA officially announced a proposed Organic Check-Off program, something that we have been hearing about for several years already.

Other industries have used a check-off program in the past, such as milk, beef, and pork, primarily to conduct national advertising campaigns and to fund research activities. Since 1966, Congress has authorized the establishment of 22 of these programs within the agricultural industry. Read more »


Transitional Program will Increase U.S. Organic Acreage and is a Great Development – What You Need to Know

Transitional Program will Increase U.S. Organic Acreage and is a Great Development - What You Need to Know

One of the major challenges that organic farmers face is the transition period in switching from a conventional farm to a certified organic farm. Under current USDA rules, the soil on a farm needs to be verified by an organic certifier that it has not been sprayed with toxic pesticides for the previous 36 months. […]

News Organic
LivingMaxwell.com

transitional-organic-program-seal

One of the major challenges that organic farmers face is the transition period in switching from a conventional farm to a certified organic farm. Under current USDA rules, the soil on a farm needs to be verified by an organic certifier that it has not been sprayed with toxic pesticides for the previous 36 months.

This presents a serious financial hurdle for farmers because they are essentially being asked to farm organically yet must sell their products in the marketplace at conventional prices for three years.

An excellent new program called the National Certified Transitional Program (NCTP), developed by the Organic Trade Association (OTA) and in partnership with the USDA, is seeking to make this transition period less burdensome for farmers, with the goal of getting more of them to switch to organic. Read more »


My Top 5 Organic Food Trends for 2017

My Top 5 Organic Food Trends for 2017

As I do at the beginning of each January, I give my top 5 organic food trends for the new year, predicting what I think will be popular with consumers and in the marketplace. These organic food trends are centered around the themes of food as medicine, convenience and authenticity, and some are poised for […]

Food Trends
LivingMaxwell.com

As I do at the beginning of each January, I give my top 5 organic food trends for the new year, predicting what I think will be popular with consumers and in the marketplace.

These organic food trends are centered around the themes of food as medicine, convenience and authenticity, and some are poised for a very significant year.

Here are my Top 5 Organic Food Trends for 2017.

SMALLER SIZES

organic-food-trends-2017

Have you ever gone into the store and said “I’d really like some of those nuts but don’t feel like spending $9 on that bag? I just want a handful of them right now.”

If so, you are certainly not alone. And organic food and juice companies have definitely been listening. Read more »


If You Want to Be Better in 2017, Don’t Start the Year Without These Two Things

If You Want to Be Better in 2017, Don't Start the Year Without These Two Things

As 2016 comes to a close, many of us are strategizing, planning and visualizing how we would like 2017 to unfold. More specifically, we are giving serious thought about what we want to accomplish, how we want to be better and what kind of impact we want to have on the world. With this in […]

Antidepressants Book Reviews Personal Issues Reviews
LivingMaxwell.com

As 2016 comes to a close, many of us are strategizing, planning and visualizing how we would like 2017 to unfold. More specifically, we are giving serious thought about what we want to accomplish, how we want to be better and what kind of impact we want to have on the world.

With this in mind, I have been blown away by two things over the past few weeks that I’d like to share with you. And in my view, these are two absolute must-listen and must-read pieces of information.

LEWIS HOWES’ INTERVIEW WITH JOHN ASSARAF

john-assaraf

My friend Lewis Howes has one of the most popular podcasts on the planet – The School of Greatness – and he has interviewed some incredibly accomplished and successful people, ranging from Tony Robbins to Scooter Braun to NFL great Ray Lewis.

Yet out of the 400+ podcasts he has done, it was his very recent one with John Assaraf that impacted me the most.

Not only was it one of the best podcasts that Lewis has done, but it was one of the most impactful podcasts that I have ever listened to. How good was it?

I cannot remember ever listening to a podcast multiple times and taking notes throughout the entire interview. Furthermore, I plan on replaying it at least once a month just for the reminders. Read more »