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Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Living Maxwell

Better Choices

When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.

Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.

According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.

And what impact has this had on the quality of our public water supply?

Living Maxwell

Better Choices

Now that many of my friends have young children, one thing that I hear from all of them is that “My kids won’t eat any green vegetables.”

This doesn’t surprise me in the least because (a) most kids would rather have french fries than spinach or broccoli; and (b) they have to be taught to like greens at a very, very early age. The good news is that there is an easy solution.

Juicing.

Living Maxwell

Better Choices

Aside from the fact that conventionally-raised animals can be pumped with synthetic growth hormones and can be fed genetically-modified grain that has been sprayed with super-toxic pesticides, there is now another scary reason to avoid conventional meat: superbugs.

In results from a just released study, Consumers Reports found that 18 percent of the ground beef samples from conventionally-raised cows contained dangerous superbugs resistant to three or more classes of antibiotics used to treat illness in humans. This is compared with just 9 percent of ground beef from samples that were sustainably produced.

Consumer Reports purchased 300 packages – 458 pounds – of conventionally and sustainably produced ground beef from grocery, big-box, and natural food stores in 26 cities across the country.

Living Maxwell

Must-Read

Each day, more and more news comes out about the harm that pesticides can do to our bodies.

This time, a report out of Europe says that pesticides can cause brain damage. Yes, brain damage.

Living Maxwell

Company Stories

Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it?

Living Maxwell

Better Choices

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.