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For the first time in three years, the Fancy Food Show returned to New York City, and as usual, it was a spectacular show.

While walking around the show on the first day, I was getting a bit concerned that I wasn’t going to find some stellar new organic products. But by the end of the show on the third day, I completely changed my mind.

Some of the new organic products that I discovered have the potential to be very large, well-known national brands, and the innovation that I saw was outstanding. Additionally, narrowing this list down to just five products was incredibly challenging. It easily could have been ten.

Here are my Top 5 Organic Products of Fancy Food Show 2022.

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Personal

I had a very interesting lunch date recently with this very beautiful Indian woman. A friend of mine thought that I would enjoy meeting her and set the two of us up.

Why did he think I would like her? (1) He thinks she’s awesome  (2) He knows that I am very attracted to Indian women (the love of my life is Indian) and (3) There is almost nothing that I find more sexy than a woman who meditates. She meditates. (Meditation is a huge part of my life and is something I first started doing in 1991).

Even though I knew almost nothing about her, the conversation flowed pretty effortlessly. Aside from the meditation, we are both very into yoga and eating healthy. This was the first woman I’ve met in a long time who thought it was fantastic that I eat almost 100% organic. That kind of surprised me. Normally, I don’t get that reaction. What I tend to hear is “isn’t that a little extreme” or “don’t you ever want to go to a nice restaurant with your friends?” or “you can’t be so rigid.”

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Must-Read

As someone who has eaten close to 100% organic since 2001, my personal experience is that women are more concerned than men about the quality of food they are putting into their bodies.

While this is based on anecdotal evidence, there are a few data points to back this up.

The Pew Research Center’s recent report called The New Food Fights: U.S. Public Divides Over Food Science concluded that women are more likely to care about GMOs than men.

According to Google Analytics, approximately 2/3rds of Living Maxwell readers – people reading about organic – are women.

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Company Stories

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

Living Maxwell

Must-Read

Just as The Environmental Working Group recently put out its bottled water rankings, The Cornucopia Institute has done something similar but with eggs.

While many people may assume that all organic eggs are very similar, this does not appear to be the case. Cornucopia rated all brands of eggs based on 22 criteria that are important to consumers, and the results — not to mention the accompanying video — were quite telling.

Living Maxwell

Better Choices

In a recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high.

Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

Living Maxwell

Better Choices

While I promote organic food as much as I can and want to help the industry prosper, I also feel a need to educate and inform my readers.

Without question, organic food is the healthiest food that exists and is something that I believe can feed the planet. However, sometimes the packaging of organic food products is not always the best.

I have talked a lot in the past about my aversion to plastic bottles. Aside from the fact that they are horrible for the environment, they are also hormone (endocrine) disruptors.