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Company Stories

For those of us who are fans of Dr. Bronner’s, the company’s products have a constant presence in our households, and we use them to clean our bodies and physical surroundings on a daily basis.

While this is unquestionably a critical component of our lives and imperative to maintain good health, cleaning transcends removing whatever is on our skin, on our clothes or on our kitchen countertops. It also affects our emotional well-being and directly impacts how we show up in the world.

And this is precisely why Lisa Bronner’s Soap & Soul: A Practical Guide to Minding Your Home, Your Body and Your Spirit with Dr. Bronner’s Magic Soaps spoke to me so much, as it squarely touches on the importance of cleaning both the tangible and intangible — an essential formula for a meaningful life.

Living Maxwell

Company Stories

For as long as I have been covering the organic food industry, I have attended Natural Products Expo East, with my first show in Boston in 2009.

So, it is very bittersweet to report that after last week’s show in Philadelphia, there will be no more Expo East moving forward. New Hope, the organizer of the event, has decided to launch something new in 2024 called Newtopia Now.

Living Maxwell

Company Stories

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

Organic Insider

Better Choices

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

Organic Insider

Must-Read

It is bad enough that we have to deal with genetically-engineered foods, but now we are facing the prospect of something potentially even more scary: genetically-engineered trees.

Tree biotech company ArborGen is requesting an unprecedented USDA approval for its genetically-engineered (GE), “freeze tolerant” eucalyptus. If the USDA grants this approval, it will be the first-ever GE-forest tree to be commercially grown in the U.S., allowing ArborGen to plant massive, unregulated GE-tree farms.

Living Maxwell

Company Stories

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

Living Maxwell

Better Choices

If you ever go to a talk by Dr. Brian Clement, founder of the Hippocrates Health Institute and the person in this video discussing the merits of Green Juice vs. Green Smoothies, you can be guaranteed to hear this: eat and juice sprouts.

The reason that he is saying this is because sprouts have incredibly important health properties.  They have very high levels of nutrients and enzymes, which provide the body valuable energy to detox and strengthen the immune system.

According to the Hippocrates Health Institute, the other key benefits of sprouts include:

Living Maxwell

Better Choices

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size.

* Each unit is made, assembled and tested in the U.S. — upstate New York.

* Use the code LIVINGMAXWELL to get 10% off your machine.

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For those of us who truly care about health, we eat organic food, we drink ultra-purified water, we exercise, we meditate, we do yoga, we have a positive attitude, we use clean personal care products and the list goes on and on and on.