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Company Stories

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

Living Maxwell

Company Stories

For the second year in a row, Natural Products Expo East returned to Philadelphia, and I enjoyed my time in the city much more than I ever anticipated.

Not only was it great to see all of my friends again in the industry, but I ate incredibly well at two phenomenal restaurants — P.S. & Co. and Vedge.

I also saw some fantastic and innovative products at the show, with a few of them in the condiment category.

Living Maxwell

Better Choices

When most people think of the reason to drink organic milk, the first thing that pops into their mind is the desire to avoid hormonal milk – milk that has been produced from cows who have been injected with synthetic growth hormones.

Yet, a recently released study gives us an additional reason as to why we should drink organic milk.

In research published in PLOS One, the scientists of the study reported that organic milk contained 62% more omega-3 fatty acids and 25% fewer omega-6s.

Living Maxwell

Personal

If you are interested in or believe in the power of crystals, Enagi is one product that you will absolutely want to know about.

In this post, I will discuss what makes these crystals so unique, what Zero Point Energy is, and the impact that these crystals have had on my life, particularly my sleep.

THE BASICS

A crystal is simply elements put into a harmonious structure — harmoniously ordered on an atomic level.

Living Maxwell

Better Choices

Earlier this year, I wrote a post talking about the tremendous health benefits of black sesame seeds.

I love putting them on quinoa, millet, and on my salads, and they add a whole new dimension to whatever food that I am eating.

Since Brazil nut milk and cashew milk are two drinks that I make quite often, I started asking myself “What if I made a milk out of organic black sesame seeds?”

My immediate thought was that the taste would be too harsh or too strong, and that I would need to use a lot of honey or organic palm sugar to even it out.

Over the past week or so, I have been experimenting with black sesame seed milk and much to my surprise, I have been thrilled with the results.

Organic Insider

Better Choices

For many of us when we eat a piece of chocolate, our biggest concern is how many grams of sugar we are consuming.

Yet, how often do we ask ourselves — was this chocolate bar made with the help of child labor? Or, was the cocoa produced in a way that resulted in deforestation to the environment?

The truth about cocoa – the main ingredient in chocolate – is quite grim.

Living Maxwell

Company Stories

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.

Organic Insider

Company Stories

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

Organic Insider

Must-Read

A few days ago, the President’s Cancer Panel, a group of independent doctors and researchers, released its annual report called “Reducing our Environmental Cancer Risk: What We Can Do Now”. Needless to say, the connection between the amount of chemicals/harmful toxins in our environment and the high incidence of cancer is incredibly strong, and decisive action needs to be taken.

In its letter to the President, the Panel “urges you most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water and air that needlessly increase health care costs, cripple our Nation’s productivity, and devastate lives.”

The report recommends that in order to decrease exposure to pesticides, individuals should choose “food grown without pesticides or chemical fertilizers” and “exposure to antibiotics, growth hormones and toxic run-off from livestock feed lots can be minimized by eating free-range meat without these medications.”