Living Maxwell
Company Stories
An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe
Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.
Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.
This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.