Living Maxwell
Company Stories
Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.
For me, it is much more simple.
Which farmers market will dictate my entire travel schedule just so I can be there for it?
A message from E3Live
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E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.
Living Maxwell
Company Stories
Several years ago, I was introduced to Erewhon, and my life has not been the same since.
Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.
What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.
Living Maxwell
Company Stories
Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.
But it’s for very good reason.
Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.
Organic Insider
Company Stories
Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.
The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.
Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”
As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.
Living Maxwell
Company Stories
The lawsuits against industrial food companies just keep piling up.
First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.
Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.
Living Maxwell
Company Stories
At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.
Living Maxwell
Company Stories
Dr. Bronner’s, the beloved soap brand that donates 8.6% of its revenues to social and environmental causes, has released a limited-edition, cannabis-scented fragrance of its classic bar soap to support a new consumer education and crowdfunding campaign for Sun+Earth Certified.
Founded by the International Cannabis Farmers Association, Cannabis Conservancy and Certified Kind, along with deep support from Dr. Bronner’s, Sun+Earth is a program inspired by and aligned with the Regenerative Organic Certification standard but tailored to the way cannabis is grown and produced.
