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Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Organic Insider

Company Stories

Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago.

With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, enormous energy consumption through fossil fuels, and the displacement of small-scale family farmers.

Where cannabis differs from other agricultural commodities, however, is that there can be no such thing as “organic cannabis” until the federal government stops classifying it as an illegal drug.

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Living Maxwell

Company Stories

SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

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Organic Insider

Company Stories

With its New GMO-Labeling Rule, the USDA Has Completely Failed the American Consumer

Based on what we have seen from the current administration’s USDA — the scrapping of the organic animal welfare rules, allowing hydroponics in organic even though it is a complete violation of the Organic Foods Production Act of 1990, and turning a blind eye to ‘organic factory farms’ – should anyone be the least bit surprised that the recently released GMO-labeling rules completely fail the American consumer?

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Organic Insider

Company Stories

The Shameful Truth About the Naked Juice Class Action Lawsuit Settlement and What American Consumers Can Do About It

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Talking Organic with Sarah Michelle Gellar — Hollywood Actress, Best-Selling Author and Co-Founder of Foodstirs

With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.

This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.

Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.

In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

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