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Living Maxwell

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I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.

Living Maxwell

Company Stories

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why?

Living Maxwell

Company Stories

For the second year in a row, Natural Products Expo East returned to Philadelphia, and I enjoyed my time in the city much more than I ever anticipated.

Not only was it great to see all of my friends again in the industry, but I ate incredibly well at two phenomenal restaurants — P.S. & Co. and Vedge.

I also saw some fantastic and innovative products at the show, with a few of them in the condiment category.

Living Maxwell

Company Stories

For quite a while, I had been hearing all about the Common Ground Country Fair in Unity, Maine and decided to finally make the trip up north last week to see what the enthusiasm was all about.

Needless to say, the event exceeded all of my expectations, and it proved to be a truly special weekend. Not only is it rare that you can go to an event of this size and be able to eat organic food all day (there are no organic meal options at Expo West or Expo East), but you are surrounded by thousands of people who are also deeply committed to this way of life.

In its 40th year, the Common Ground Country Fair is an annual event put on by the Maine Organic Farmers and Gardeners Association (MOFGA) and is a celebration of rural living. There are speakers, seminars, demonstrations, food and craft vendors, and a large farmers market.

Organic Insider

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On late Friday afternoon, President Obama signed the sham Stabenow-Roberts GMO-Labeling bill (S. 764) which will allow, among many other things, companies to use QR codes instead of clear GMO labels on a food product’s packaging.

This bill is so discriminatory and so poorly written that it potentially violates several amendments of the Constitution. Additionally, it puts the integrity of the organic seal in real jeopardy.

What is arguably the most troubling aspect of this bill is that while almost every single organic consumer organization fought this bill, the organic industry’s leading trade organization praised the bill and lobbied for it to pass.

Here are the key points to understand, in terms of analyzing the bill, what this means for the organic industry, and where we go from here.

Living Maxwell

Company Stories

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.

Living Maxwell

Company Stories

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.