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Living Maxwell

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In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

Organic Insider

Company Stories

Let me say right up front that I support the USDA’s national organic certification program. Why?

Because it is the only nationally recognized and accepted system we have in place for organic standards.

I firmly believe that the more people we have participating and engaged in the system, the stronger it will become. Conversely, the more people who opt out of the system, the weaker it will become.

Living Maxwell

Company Stories

The reason for my trip to Costa Rica was to come learn about a place called EARTH University.

EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back to their home countries after graduation in order to positively impact their communities.

What is important to know about EARTH University is that almost all of the students come from Latin America and Africa, 71% of the students come from rural impoverished areas, and 60% of the students receive full scholarships.

Organic Insider

Company Stories

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

Living Maxwell

Company Stories

For the first time in three years, the Fancy Food Show returned to New York City, and as usual, it was a spectacular show.

While walking around the show on the first day, I was getting a bit concerned that I wasn’t going to find some stellar new organic products. But by the end of the show on the third day, I completely changed my mind.

Some of the new organic products that I discovered have the potential to be very large, well-known national brands, and the innovation that I saw was outstanding. Additionally, narrowing this list down to just five products was incredibly challenging. It easily could have been ten.

Here are my Top 5 Organic Products of Fancy Food Show 2022.

Living Maxwell

Company Stories

Last week in New York City, the two biggest trade shows of the summer took place — the 2023 Summer Fancy Food Show and Good Food Mercantile.

Impressive innovation was on display everywhere, and narrowing down the best of what I saw was no easy feat.

Here are my Top 5 Organic Products of the 2023 Summer Fancy Food Show and Good Food Mercantile.

Organic Insider

Company Stories

Based on what we have seen from the current administration’s USDA — the scrapping of the organic animal welfare rules, allowing hydroponics in organic even though it is a complete violation of the Organic Foods Production Act of 1990, and turning a blind eye to ‘organic factory farms’ – should anyone be the least bit surprised that the recently released GMO-labeling rules completely fail the American consumer?