BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin. Learn more.
Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.
The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).
The importance of this announcement cannot be underestimated. Why?
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The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.
E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.
Dr. Bronner’s may very well be the most unique company in the entire organic industry.
Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.
Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.
Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.
Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.
Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.
But it’s for very good reason.
Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.
Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.
Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:
1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.
As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.
NYC has a ton and Boston has very little.
But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.
“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.
When I was at EARTH University in Costa Rica, I got a chance to learn everything about sustainable banana production – from how they are grown in the fields to how they are shipped to the U.S.
In this video, I’ll take you onto the banana plantation of EARTH University and show you the issues that they have to deal with when growing bananas in such humid conditions.
What’s important to note is that it took EARTH University many, many years for its sustainable bananas to reach profitability and the school was told by consultants that the program wasn´t going to work.
EARTH University’s president refused to give up because he knew that this was the right way to do business – for the environment, for the farm workers, for consumers – even though his bananas were more expensive than conventionally-grown ones.
Whole Foods recognized the importance of what EARTH University was doing and the values that it stood for, and decided to distribute the school’s bananas throughout the U.S. Not only has this partnership been critical for the long-viability of EARTH University’s banana program, but the strong demand for the school’s bananas has proven that sustainability is good business.
Without question, EARTH University’s bananas are the best that I have ever eaten. If you have the chance to buy them, definitely do so.
You’ll be eating a fantastic product and also be supporting an incredibly important endeavor for sustainability.
Also, being such a huge fan of bananas, I can’t tell you how interesting this day was for me. Enjoy!
