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Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

While strategy, branding, operations, and interfacing with customers are critical components of running a company, Sheryl has us look at the human emotions of being an entrepreneur and how it can be enthralling, debilitating and rewarding all at once.

Love, communication, support, honesty, presence, curiosity, self-reflection and radical self-acceptance must all be a part of the business journey. Yet, so many of us get caught up in the grind thinking that start-ups are nothing more than 16-hour days, rushing from to meeting to meeting, and pitching to investors. As a result, our health suffers and our companies do not thrive.

In Killing It, Sheryl O’Loughlin discusses how she fell into this trap, in both her battle with anorexia and how she and her husband faced near personal bankruptcy due to a failed business that they risked everything on. Fortunately, she was able to make it to the other side, and as readers, we are able to learn from her mistakes and experiences.

At the end of the day, we are in the organic food industry because we not only want to have a profitable business, but we want to have a positive impact on the world.

This book reminds us and helps teach us that if we want to have a positive impact on the world, it must start with what kind of human being we choose to be.

For organic food entrepreneurs, Killing It will make you a better, happier and more effective person, which, in turn, will make your business more successful.

And who doesn’t want that?

I strongly recommend Killing It, and the book has already had a significant impact on how I operate Living Maxwell.

Killing It can be purchased HERE.

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

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Living Maxwell

Company Stories

Ozuké – The Best Organic Kimchi I’ve Ever Had

When I review organic food products, I do my best to make sure that they are available either online or at retail locations throughout much of the country, so readers can go buy them.

Sometimes, however, my excitement about a product is so strong that I have to make an exception.

Over the Thanksgiving holidays, not only was I fortunate to have eaten at Dr. Andrew Weil’s restaurant True Food Kitchen for the very first time, but I was also lucky enough to have discovered Ozuké kimchi by the Esoteric Food Company.

For the most part, sauerkraut, kimchi and other fermented foods is a very regional business.

So, wherever you go in the U.S., there tends to be a different local producer of these foods.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Company Stories

There is A LOT to Love About Sakara Life, the Organic Meal Delivery Service

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted.

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Organic Insider

Company Stories

The Aftermath of the DARK Act Continues: Dr. Bronner’s and OSGATA Quit the OTA. However, the Organic Farmers Association is Formed

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

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