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Top 5 Organic Products of Natural Products Expo West 2022

Natural Products Expo West 2022, outside convention center

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Here are my Top 5 Organic Products of Expo West 2022


I haven’t had a Coke in more than two decades, but it doesn’t mean that I don’t miss the taste of this soda. I do. However, I just know how unhealthy it is.

Fortunately, Suja Organic has come out with the closest facsimile of this iconic beverage that I have ever tasted.

Called Nature’s Cola, it combines fruit juices, fruit extracts and spices, as well as reishi and lion’s mane, 1 billion CFU of live probiotics, 25mg of caffeine from green tea, and Jerusalem artichoke inulin as a prebiotic. Only 5g of sugar per bottle.

What Bryan Riblett, the company’s VP of Commercialization and Chief Innovation Officer, has done with Nature’s Cola is nothing short of a masterclass in beverage formulation. It’s brilliant.

Nature’s Cola is expected to hit the shelves sometime in 2022, but no firm dates or distribution have been announced as of yet.



By every measure, Barnana is a very successful company, having established itself as “the” brand when it comes to organic banana snacks. That, in itself, is a major accomplishment.

Yet, the company is now duplicating that feat – and possibly even surpassing it – with plantains.

Until recently, the organic plantain category has been largely white space, and with its new Organic Crunchy Plantain Nuggets, Barnana has an amazing opportunity to utterly dominate this segment, particularly since these were — by far — the best salty snack at Expo West. I could not stop eating them.

Cooked in 100% organic coconut oil, they are available in four flavors — pink salt, chili lime, barbeque and ranch.

Barnana is also making a serious impact on the social and environmental side of the business.

Using upcycled bananas and plantains, the company now works with more than 1,500 individual farming families in the Amazon, with the goal to double that number in the next five years. Additionally, Barnana pays a 30% premium over market prices, helping its fruit growers increase their monthly income from an average of $80 to around $350 a month.



Have you ever wondered why there isn’t an organic version of the Impossible Burger or Beyond Burger?

Well, the founders of regenerative superfood brand Imlak’esh Organics were thinking the same thing and decided something about it — but for pork. And at Expo West, they unveiled a sister brand called CHI Foods, the first-ever CPG line of USDA certified organic, plant-based pork.

Having spent many years building a regenerative supply chain for Imlak’esh, much of the groundwork, in terms of sourcing raw organic ingredients for CHI, had already been figured out.

Available in four flavors — original, maple sage, Italian herb and CHI-rizo — the products are keto and paleo and do not contain many of the ingredients commonly found in meat analogs, such as wheat, pea or soy protein, methylcellulose, soy leghemoglobin, modified food starch, monocalcium phosphate and magnesium carbonate. What it does contain is T-CHI-P, the first regenerative organic, perennial texturized protein, made from Sacha Inchi nuts and fava beans.

CHI had an absolutely monster show, and the interest from retailers was off-the-charts. Major partnerships are set to be announced over the coming months, and the product is now available for pre-sale on the company’s website.



Chai? Not new at all.

Medicinal mushrooms? Everyone is using them these days.

But somehow Organic Traditions delivered a Dirty Chai that left me literally speechless at its booth. It was beyond delicious.

Featuring a 5 mushroom blend (chaga, cordyceps, lion’s mane, reishi, turkey tail), black tea powder, nutmeg, cardamom, ginger and other spices, the Dirty Chai is something that I want to wake up to each morning.

Company president Jerry Zeifman never fails to deliver, and at every show, he is always presenting something new, great-tasting and on the cutting edge of nutrition. Several of his new products from last week’s show could have easily made this Top 5 list.

Dirty Chai will be available on the company’s website this summer, with retail distribution expected after that.



I am very biased when it comes to Kalamata olives, as it is one of my favorite foods. Just like kimchi or sauerkraut, I always have a bottle of them in my fridge.

So, when I learned what Big Picture Foods is doing, I was immediately interested, and even more so after I tasted the products.

What makes these organic Kalamata olives so unique is that not only are they grown in Greece via regenerative farming methods, but the company is using a 9-month, Greek-style natural fermentation process. No chemicals, or lye, are used to cure these olives, whereas these synthetic processing agents are used in many other organic olives. (More on that to come soon.)

I have not seen a ton of innovation in the olive space, and Big Picture Foods is poised to become a very significant player, especially since you can taste the incredible quality in its products. Additionally, the company is in the process of becoming Regenerative Organic Certified.

Available online and at over 400 retailers nationwide.

If you’d like to read my full recap of Expo West 2022, including key trends and analysis, click HERE.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Company Stories

ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

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Company Stories

Seeking a Delicious, Low Sugar Indulgence? Thankfully, Foodstirs has Launched an Organic Keto Chocolate Chip Cookie Mix

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.

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Living Maxwell

Company Stories

Naked Juice Faces Class Action Lawsuit for Using GMOs and Synthetic Substances in its “Non-GMO” and “All-Natural” Products

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

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