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Living Maxwell

Company Stories

Exclusive Interview with Whole Foods Co-CEO Walter Robb, President A.C. Gallo: “All GMOs will be Labeled in Our Stores by 2018”

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why?

Right now, there are 62 countries around the world that require GMOs to be labeled, but the U.S. is not one of them.

By mandating that its suppliers label any products which contain GMOs, Whole Foods has made a enormous commitment to transparency and has gone above and beyond what federal laws require.

Immediately after the announcement to the press at Expo West, I was able to get the very first interview with the company and spoke with Co-CEO Walter Robb and President A.C. Gallo.

What struck me was how candid Walter Robb was when discussing the feedback from Whole Foods’ customers about how the company has handled GMOs in the past.

All I can say is major, major kudos to Whole Foods for taking this tremendous step in protecting our fundamental right to know what is in our food.

Awesome job!!!

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Organic Insider

Company Stories

Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumers

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Sol Simple Solar Dried Organic Bananas – A Fantastic Product and An Amazing Story

I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.

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Living Maxwell

Company Stories


So, What’s It Like to Sell Dr. Bronner’s Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

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