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Food Chains is a MUST-SEE Movie

When people talk about why they eat organic food, the most common answer is that they don’t want to ingest food that has been sprayed with toxic pesticides. The focus is generally on “me” or “we”.

An answer that does not come up nearly as much as it should is “I don’t want to expose farmers to these toxic pesticides.”

The truth is that most of us are completely in the dark about what takes place on farms, in terms of what kind of chemicals farmers are exposed to and also how farm workers are treated.

A brand new documentary called Food Chains sheds light on this very serious problem and what we see is not pretty.

With a specific focus on tomato farms in Immokalee, Florida, the film gives us an in-depth look at the exploitation, slavery, and sexual abuse taking place here in the U.S.

Despite the fact that these farm workers must work under the most grueling, subhuman conditions, their presence is absolutely essential to keep Americans fed. Yet, the concern for their well-being is largely ignored.

It is both disturbing and difficult to see the existence that these workers must endure.

However, what is even more upsetting is the incredible lack of moral conscience by some of the largest supermarket chains in our country. Not only is it beyond shameful, but it is an utter embarrassment to have to call some of these people fellow human beings.

Food Chains is an absolute must-see movie, and I am grateful that this story made it onto the big screen.

Hopefully, it will result in meaningful change moving forward and more compassion for the people who labor in the fields for a below-poverty level income.

Food Chains is currently showing at theaters nationwide and is available on iTunes.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Company Stories

Top 5 Organic Products of Natural Products Expo West 2023

Natural Products Expo West, the largest organic trade show in the U.S., was held last week in Anaheim and attracted more than 65,000 visitors.

I came across some fantastic innovation at the show — a handful of products that I had never seen before and others that brought me back to my childhood.

Here are my Top 5 Organic Products of Expo West 2023:

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Company Stories


So, What’s It Like to Sell Dr. Bronner’s Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

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Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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