Explore Coverage

Living Maxwell

Company Stories

DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

In REBBL With A Cause, an excellent documentary about the company’s origin and mission, we also learn how it is using Brazil nuts sourced from Peru to improve the well-being of indigenous people in that region and also to fight against human slavery and trafficking around the world — a $150 billion annual business, with 80% of the victims women and children.

Even though I profiled REBBL’s use of Brazil nuts in a story that I did last year, the information that I gathered to write this piece was all second-hand.

I did not meet the farmers, I could not see the Brazil nut trees in the rainforest, I was unable to truly understand the struggles that these people face and how they were being taken advantage of by local traders.

Additionally, I could not fully grasp the sensitivity to which REBBL was approaching this project in Peru.

While I was aware that the individuals who run and work at REBBL are deeply caring, seeing them interact with the indigenous people in Peru and observing them take the long-term approach of building true relationships — partnerships — came through vividly in this film. So did the enormous impact that REBBL has had in this community and throughout the world, where the company has helped more than 20,000 people escape human trafficking.

Along with giving me a much greater appreciation for the incredible work that REBBL is doing in Peru, the documentary also forced me to think about some larger issues in society and in my own life.

This was because the principle of regenerative business — using a business to improve every person or thing that it comes into contact with — was an important theme in the film and is a guiding force in how REBBL operates and makes decisions on a daily basis.

As a result, the following questions came up for me.

Shouldn’t we be expecting more from the companies that we support and whose products we buy? Shouldn’t they all be in the pursuit of operating as a regenerative business?

And how can I, as an individual, be more regenerative in my own life? How can I become more conscious and positively impact every person and thing that I interact with?

REBBL With A Cause is more than just a documentary about the good that an organic beverage company is doing in the world.

It is also a film that inspires us to be better.

And to ask what is possible.

 

To watch REBBL With A Cause, it can be viewed here.  

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Go deeper

Living Maxwell

Company Stories

The Best Farmers Market in the U.S. is in Miami, Florida

Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it?

Go deeper Arrow

Living Maxwell

Company Stories

Top 5 Organic Products of Expo East 2022 in Philadelphia

For the second year in a row, Natural Products Expo East returned to Philadelphia, and I enjoyed my time in the city much more than I ever anticipated.

Not only was it great to see all of my friends again in the industry, but I ate incredibly well at two phenomenal restaurants — P.S. & Co. and Vedge.

I also saw some fantastic and innovative products at the show, with a few of them in the condiment category.

Go deeper Arrow

Organic Insider

Company Stories

The Aftermath of the DARK Act Continues: Dr. Bronner’s and OSGATA Quit the OTA. However, the Organic Farmers Association is Formed

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

Go deeper Arrow
livingmaxwell: a guide to organic food & drink