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DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

In REBBL With A Cause, an excellent documentary about the company’s origin and mission, we also learn how it is using Brazil nuts sourced from Peru to improve the well-being of indigenous people in that region and also to fight against human slavery and trafficking around the world — a $150 billion annual business, with 80% of the victims women and children.

Even though I profiled REBBL’s use of Brazil nuts in a story that I did last year, the information that I gathered to write this piece was all second-hand.

I did not meet the farmers, I could not see the Brazil nut trees in the rainforest, I was unable to truly understand the struggles that these people face and how they were being taken advantage of by local traders.

Additionally, I could not fully grasp the sensitivity to which REBBL was approaching this project in Peru.

While I was aware that the individuals who run and work at REBBL are deeply caring, seeing them interact with the indigenous people in Peru and observing them take the long-term approach of building true relationships — partnerships — came through vividly in this film. So did the enormous impact that REBBL has had in this community and throughout the world, where the company has helped more than 20,000 people escape human trafficking.

Along with giving me a much greater appreciation for the incredible work that REBBL is doing in Peru, the documentary also forced me to think about some larger issues in society and in my own life.

This was because the principle of regenerative business — using a business to improve every person or thing that it comes into contact with — was an important theme in the film and is a guiding force in how REBBL operates and makes decisions on a daily basis.

As a result, the following questions came up for me.

Shouldn’t we be expecting more from the companies that we support and whose products we buy? Shouldn’t they all be in the pursuit of operating as a regenerative business?

And how can I, as an individual, be more regenerative in my own life? How can I become more conscious and positively impact every person and thing that I interact with?

REBBL With A Cause is more than just a documentary about the good that an organic beverage company is doing in the world.

It is also a film that inspires us to be better.

And to ask what is possible.

 

To watch REBBL With A Cause, it can be viewed here.  

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Naked Juice Faces Class Action Lawsuit for Using GMOs and Synthetic Substances in its “Non-GMO” and “All-Natural” Products

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

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Company Stories

There is A LOT to Love About Sakara Life, the Organic Meal Delivery Service

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted.

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