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DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

In REBBL With A Cause, an excellent documentary about the company’s origin and mission, we also learn how it is using Brazil nuts sourced from Peru to improve the well-being of indigenous people in that region and also to fight against human slavery and trafficking around the world — a $150 billion annual business, with 80% of the victims women and children.

Even though I profiled REBBL’s use of Brazil nuts in a story that I did last year, the information that I gathered to write this piece was all second-hand.

I did not meet the farmers, I could not see the Brazil nut trees in the rainforest, I was unable to truly understand the struggles that these people face and how they were being taken advantage of by local traders.

Additionally, I could not fully grasp the sensitivity to which REBBL was approaching this project in Peru.

While I was aware that the individuals who run and work at REBBL are deeply caring, seeing them interact with the indigenous people in Peru and observing them take the long-term approach of building true relationships — partnerships — came through vividly in this film. So did the enormous impact that REBBL has had in this community and throughout the world, where the company has helped more than 20,000 people escape human trafficking.

Along with giving me a much greater appreciation for the incredible work that REBBL is doing in Peru, the documentary also forced me to think about some larger issues in society and in my own life.

This was because the principle of regenerative business — using a business to improve every person or thing that it comes into contact with — was an important theme in the film and is a guiding force in how REBBL operates and makes decisions on a daily basis.

As a result, the following questions came up for me.

Shouldn’t we be expecting more from the companies that we support and whose products we buy? Shouldn’t they all be in the pursuit of operating as a regenerative business?

And how can I, as an individual, be more regenerative in my own life? How can I become more conscious and positively impact every person and thing that I interact with?

REBBL With A Cause is more than just a documentary about the good that an organic beverage company is doing in the world.

It is also a film that inspires us to be better.

And to ask what is possible.

 

To watch REBBL With A Cause, it can be viewed here.  

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Organic Insider

Company Stories

EXCLUSIVE INTERVIEW: Dewayne “Lee” Johnson Sued Monsanto and Won $289M from a California Jury

Last weekend, I had the special opportunity to interview Dewayne “Lee” Johnson, the groundskeeper who sued Monsanto for giving him cancer and was awarded $289M from a California jury.

Dewayne Johnson was in town to attend the premiere of the documentary Ground War — a filmmaker’s investigation into the death of his father takes him deep into the world of golf, chemical lobbying, and citizen activism, where he learns that the rampant use of pesticides around the world may be far more damaging than he thought.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a Farm as Co-Founders

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

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Living Maxwell

Company Stories

Whole Planet Foundation is Transforming Lives in Costa Rica

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.

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