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DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

In REBBL With A Cause, an excellent documentary about the company’s origin and mission, we also learn how it is using Brazil nuts sourced from Peru to improve the well-being of indigenous people in that region and also to fight against human slavery and trafficking around the world — a $150 billion annual business, with 80% of the victims women and children.

Even though I profiled REBBL’s use of Brazil nuts in a story that I did last year, the information that I gathered to write this piece was all second-hand.

I did not meet the farmers, I could not see the Brazil nut trees in the rainforest, I was unable to truly understand the struggles that these people face and how they were being taken advantage of by local traders.

Additionally, I could not fully grasp the sensitivity to which REBBL was approaching this project in Peru.

While I was aware that the individuals who run and work at REBBL are deeply caring, seeing them interact with the indigenous people in Peru and observing them take the long-term approach of building true relationships — partnerships — came through vividly in this film. So did the enormous impact that REBBL has had in this community and throughout the world, where the company has helped more than 20,000 people escape human trafficking.

Along with giving me a much greater appreciation for the incredible work that REBBL is doing in Peru, the documentary also forced me to think about some larger issues in society and in my own life.

This was because the principle of regenerative business — using a business to improve every person or thing that it comes into contact with — was an important theme in the film and is a guiding force in how REBBL operates and makes decisions on a daily basis.

As a result, the following questions came up for me.

Shouldn’t we be expecting more from the companies that we support and whose products we buy? Shouldn’t they all be in the pursuit of operating as a regenerative business?

And how can I, as an individual, be more regenerative in my own life? How can I become more conscious and positively impact every person and thing that I interact with?

REBBL With A Cause is more than just a documentary about the good that an organic beverage company is doing in the world.

It is also a film that inspires us to be better.

And to ask what is possible.

 

To watch REBBL With A Cause, it can be viewed here.  

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Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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Living Maxwell

Company Stories

Erewhon in Los Angeles – The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

Living Maxwell

Company Stories

Food Chains is a MUST-SEE Movie

When people talk about why they eat organic food, the most common answer is that they don’t want to ingest food that has been sprayed with toxic pesticides. The focus is generally on “me” or “we”.

An answer that does not come up nearly as much as it should is “I don’t want to expose farmers to these toxic pesticides.”

The truth is that most of us are completely in the dark about what takes place on farms, in terms of what kind of chemicals farmers are exposed to and also how farm workers are treated.

A brand new documentary called Food Chains sheds light on this very serious problem and what we see is not pretty.

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