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Naked Juice Faces Class Action Lawsuit for Using GMOs and Synthetic Substances in its “Non-GMO” and “All-Natural” Products

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

Now, here comes a class action lawsuit against Naked Juice (owned by PepsiCo) for using genetically-modified ingredients and synthetic substances in products that were marketed as “Non-GMO” and “All-Natural”.

Highlights of the Naked Juice lawsuit accuse the company of:

1) Labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products.

2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic ingredients and synthetic fibers such as:

* Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.

* Fructooligosaccharides — a synthetic fiber and sweetener.

* Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.

3) Intentionally misleading and deceiving its customers.

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In my view, the allegations in the Naked Juice lawsuit are much, much worse than the Kashi and ConAgra ones. Why?

The legal crackdown on the use the term “natural” is something that is only now taking place.

While companies may absolutely be violating the law by using GMOs and synthetic substances in products that they claim to be “all-natural”, the legal precedent has not been set yet. It soon will be.

Furthermore, since our government has done nothing to truly clarify and enforce what “natural” means, major food companies have been dancing around the issue hoping not to get caught. That party is coming to an end.

However, with the Naked Juice lawsuit, the company is being accused of using GMOs when it states that its products are “Non-GMO”.

If proven true, this is blatant fraud and deception. No legal education or chemistry background is needed to tell you that this is clearly illegal.

What makes matters worse is the packaging of Naked Juice products and how it sells the promise of something incredibly wholesome and healthy.

As I have stated before, this is only a major positive for the organic industry and for all consumers.

The more people realize that “natural” means very little, the more they will gravitate towards organic, where there are standards, enforcement and regulation.

Please share this article about the Naked Juice lawsuit with anyone you know that may be purchasing Naked Juice products.

If you’d like to to read the full legal complaint, click HERE (PDF file).

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

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Living Maxwell

Company Stories

An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

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Living Maxwell

Company Stories

Sol Simple Solar Dried Organic Bananas – A Fantastic Product and An Amazing Story

I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.

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