Living Maxwell
Company Stories
How Sustainable Bananas are Produced at EARTH University in Costa Rica
When I was at EARTH University in Costa Rica, I got a chance to learn everything about sustainable banana production – from how they are grown in the fields to how they are shipped to the U.S.
In this video, I’ll take you onto the banana plantation of EARTH University and show you the issues that they have to deal with when growing bananas in such humid conditions.
What’s important to note is that it took EARTH University many, many years for its sustainable bananas to reach profitability and the school was told by consultants that the program wasn´t going to work.
EARTH University’s president refused to give up because he knew that this was the right way to do business – for the environment, for the farm workers, for consumers – even though his bananas were more expensive than conventionally-grown ones.
Whole Foods recognized the importance of what EARTH University was doing and the values that it stood for, and decided to distribute the school’s bananas throughout the U.S. Not only has this partnership been critical for the long-viability of EARTH University’s banana program, but the strong demand for the school’s bananas has proven that sustainability is good business.
Without question, EARTH University’s bananas are the best that I have ever eaten. If you have the chance to buy them, definitely do so.
You’ll be eating a fantastic product and also be supporting an incredibly important endeavor for sustainability.
Also, being such a huge fan of bananas, I can’t tell you how interesting this day was for me. Enjoy!
