BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin. Learn more.
"My Everyday, Must-Have Green Organic Aquabotanical"
The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.
E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.
For as long as I have been covering the organic food industry and giving out Natural Products Expo West awards, it has always been a Top 5 list.
However, due to the incredible number of fantastic products that I saw at the 2024 show and at the urging of my good friend Liana Werner-Gray, I have expanded the list to a Top 10.
Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.
But it’s for very good reason.
Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.
At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.
When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.
In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).
Several years ago, I was introduced to Erewhon, and my life has not been the same since.
Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.
What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.
When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.
As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.
If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.
