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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Organic Insider

Company Stories

EXCLUSIVE INTERVIEW: Dewayne “Lee” Johnson Sued Monsanto and Won $289M from a California Jury

Last weekend, I had the special opportunity to interview Dewayne “Lee” Johnson, the groundskeeper who sued Monsanto for giving him cancer and was awarded $289M from a California jury.

Dewayne Johnson was in town to attend the premiere of the documentary Ground War — a filmmaker’s investigation into the death of his father takes him deep into the world of golf, chemical lobbying, and citizen activism, where he learns that the rampant use of pesticides around the world may be far more damaging than he thought.

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Living Maxwell

Company Stories

An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

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Organic Insider

Company Stories

Upset Over Policy Differences and that Major GMO/Chemical Companies are Members of the Organic Trade Association, Nature’s Path Quits the Organization as a Protest to Save Organic

* Iconic cereal brand Nature’s Path has quit the Organic Trade Association (OTA) as a protest to save organic.

* The company says the OTA “is not working in step with organic advocates to protect and strengthen the original principles of the organic movement” and is not acting with sincerity when it comes to hydroponics, the most divisive issue in organic.

* BASF and Cargill have been granted membership in the OTA, even though their GMO and chemical products “are actively harming” organic farmers.

* The OTA defends its governance, transparency and organic agenda.

For some people, having BASF — one of the world’s most powerful chemical and GMO companies — as a member of the Organic Trade Association (OTA) is not a problem.

For Arran Stephens, CEO and Co-Founder of the fiercely independent, family-owned Nature’s Path, this was something that he could no longer tolerate.

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Living Maxwell

Company Stories

ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Company Stories

EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a Farm as Co-Founders

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

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Living Maxwell

Company Stories

Top 5 Organic Products of Fancy Food Show 2022

For the first time in three years, the Fancy Food Show returned to New York City, and as usual, it was a spectacular show.

While walking around the show on the first day, I was getting a bit concerned that I wasn’t going to find some stellar new organic products. But by the end of the show on the third day, I completely changed my mind.

Some of the new organic products that I discovered have the potential to be very large, well-known national brands, and the innovation that I saw was outstanding. Additionally, narrowing this list down to just five products was incredibly challenging. It easily could have been ten.

Here are my Top 5 Organic Products of Fancy Food Show 2022.

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livingmaxwell: a guide to organic food & drink