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ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

You had the unusual good fortune to have Horst Rechelbacher, the brilliant CEO and founder of AVEDA, as a mentor. What did you learn from him?

Horst was a true visionary and a guiding light in my life. Not only was he using business as a force for good, but he was living proof that modalities such as Eastern thought, plant intelligence, and indigenous philosophy could actually form the foundation for a wildly successful company.

One of the critical things that Horst inspired in me, which is also the foundation of ECOrenaissance, was that educating people about the environment starts with great design. Despite the fact that environmental impact is front and center in everything that I do, I have never forgotten that key lesson about the importance of aesthetics and visceral appeal as a conduit to activate change.

You talk about a concept in the book called “yes, and.” What does that mean exactly?

As both an entrepreneur and consumer, I believe that products and services should strive to give people a way to buy what they love and seek, while ALSO making a positive difference to human and planetary health.

There is a misconception that these two concepts are mutually exclusive, but I do not believe this to be the case. Life should not be about compromise. We shouldn’t have to settle for better-designed clothes or better-tasting food if they result in harm to our world. The ECOrenaissance is about getting more — more value, more beauty, more health, more joy.

If we can experience life — with more delicious and nutritious food or more stylish and responsible fashion — while also regenerating the health of our planet, that is the ultimate win. And how we accomplish this is one of the reasons that I am publishing my book. It is how I live my life, and I want to share this vision with others.

Along with the nuts and bolts of living this life — clothes to wear, food to eat, etc. — you also talk about five key elements of the ECOrenaissance. What are they and why are they so essential?

These five pillars — creativity, connection, collaboration, community, consciousness — are the driving forces, or DNA, of the ECOrenaissance philosophy. They represent a radically new way of thinking and are interlinked to form a sustainable, holistic and fulfilling existence. Furthermore, they drive my decisions on a day-to-day basis and serve as constant reminders to stay committed to my truth and to live with purpose.

Not only does ECOrenaissance give you a framework as to how Marci Zaroff thinks about building businesses, but the book incorporates a spiritual approach — something that is so important yet often missing in books about sustainability.

When it comes to cocreating organic and sustainable companies, Marci Zaroff has a lot to teach all of us. ECOrenaissance is not only educational and informative but incredibly inspirational as well. I strongly recommend it.

To purchase the book, click HERE. To learn more about this extraordinary entrepreneur, be sure to follow Marci on Instagram and visit MarciZaroff.com.

A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

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Living Maxwell

Company Stories

An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Organic Insider

Company Stories

The Aftermath of the DARK Act Continues: Dr. Bronner’s and OSGATA Quit the OTA. However, the Organic Farmers Association is Formed

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

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Living Maxwell

Company Stories

Top 5 Organic Products of Fancy Food Show 2022

For the first time in three years, the Fancy Food Show returned to New York City, and as usual, it was a spectacular show.

While walking around the show on the first day, I was getting a bit concerned that I wasn’t going to find some stellar new organic products. But by the end of the show on the third day, I completely changed my mind.

Some of the new organic products that I discovered have the potential to be very large, well-known national brands, and the innovation that I saw was outstanding. Additionally, narrowing this list down to just five products was incredibly challenging. It easily could have been ten.

Here are my Top 5 Organic Products of Fancy Food Show 2022.

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