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Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

Living Maxwell

Must-Read

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

Organic Insider

Better Choices

Nestled in the heart of the mountains in the Andean Paramos region of Peru, there are 182 families who entirely depend on coffee cultivation for their livelihood.

Unfortunately, coffee rust – a fungus also known as “La Roya” — has devastated the coffee trees of 64 of these families, leading to catastrophic economic losses for hundreds of people.

With coffee production their only way to make a living and provide for their families, they have had no choice but to search for nearby land which has not been infected by coffee rust. While this is giving these families a financial lifeline, it has also resulted in the destruction of forests in the region, a territory that cannot that cannot afford this type of displacement.

Living Maxwell

Better Choices

As you may have already realized, CBD (short for cannabidiol — a cannabis compound) is exploding in popularity and is showing up in an increasing number of food, beverage and personal care products.

Despite the explosion of CBD oils and CBD-infused drinks, almost all of these products do not contain the USDA organic seal.

Boulder-based RE Botanicals has bucked this trend and has become the first national CBD brand to receive USDA organic certification for U.S.-grown hemp. Given who is behind RE Botanicals, the fact that it has achieved this milestone should not come as a surprise at all.

Living Maxwell

Better Choices

When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.

Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.

According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.

And what impact has this had on the quality of our public water supply?

Organic Insider

Company Stories

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

Living Maxwell

Company Stories

Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it?