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So, What’s It Like to Sell Dr. Bronner’s Products?


So, What's It Like to Sell Dr. Bronner's Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry. Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart. Most notably, the company gives 8.6% […]

Company Stories
LivingMaxwell.com

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

Led by its Cosmic Engagement Officer (CEO) David Bronner (above, right), this third-generation family company is incredibly committed to fair trade and regenerative organic agriculture and is one of the founders of the Regenerative Organic Certification; has been one of the main backers for the legalization of industrial hemp farming and supporters of Vote Hemp; advocates for the legalization of marijuana; helps fund research on psychedelics as a tool for healing trauma; donated millions of dollars over the years to push for GMO-labeling, on both the state and federal level; provides free health care to employees; puts caps on executive compensation; and so, so much more.

If there is a cause or political event that in some way impacts the organic industry, you can be assured that Dr. Bronner’s has made a statement about it or is involved in some capacity.

Given that this is such a unique brand, I wondered what it is like for the people who have to sell the company’s products to retailers — what do they talk about in the sales meetings, how much do the buyers already know, how much does the activism of the company matter, etc.

These were all questions that I posed to Director of Sales Marc De Rosa and Senior National Sales Manager Gina Coccari, two executives who were recently promoted to run the Dr. Bronner’s sales division. Read more »


TAKE ACTION: GMO Companies are Set to “Self-Regulate” Their Own GMOs

TAKE ACTION: GMO Companies are Set to "Self-Regulate" Their Own GMOs

(This article originally appeared on Organic Insider but because of its importance and urgency, it is being re-posted on Living Maxwell. Please become an Organic Insider subscriber today.) — In mid-June, President Trump received a tremendous amount of attention for signing an executive order directing the USDA, FDA and EPA to make it easier for […]

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LivingMaxwell.com

(This article originally appeared on Organic Insider but because of its importance and urgency, it is being re-posted on Living Maxwell. Please become an Organic Insider subscriber today.)

In mid-June, President Trump received a tremendous amount of attention for signing an executive order directing the USDA, FDA and EPA to make it easier for genetically-engineering plants and animals to enter the food supply.

At face value, this seemed to be an ominous development. Yet, industry observers were not particularly impressed. Read more »


Non-Organic Milk Tests Positive for Illegal Antibiotics, High Levels of Growth Hormones and Controversial Pesticide Contaminants

Non-Organic Milk Tests Positive for Illegal Antibiotics, High Levels of Growth Hormones and Controversial Pest

For years, I have been warning about the health risks of drinking non-organic hormonal milk. But it isn’t just the synthetic growth hormones that are worrisome. It is also the alarming level of antibiotics that animals receive and the pesticide-soaked, GMO grains they are fed. A recently published report from researchers at Emory University, in […]

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LivingMaxwell.com

For years, I have been warning about the health risks of drinking non-organic hormonal milk.

But it isn’t just the synthetic growth hormones that are worrisome.

It is also the alarming level of antibiotics that animals receive and the pesticide-soaked, GMO grains they are fed.

A recently published report from researchers at Emory University, in collaboration with The Organic Center, is validating our concerns with non-organic milk. Read more »


Low Sugar, Organic Powdered Mini Donuts — Foodstirs Introduces its Fantastic Junk-Free Bakery™

Low Sugar, Organic Powdered Mini Donuts -- Foodstirs Introduces its Fantastic Junk-Free Bakery™

For nearly all of us who have migrated to an organic lifestyle, the idea of incorporating powdered donuts or blueberry muffins into our diets is something we don’t even ponder. The artificial colors and flavors, the trans fats, the absurd amounts of sugar, the way this junk food makes us feel. Eating these products is […]

Product Reviews Reviews
LivingMaxwell.com

For nearly all of us who have migrated to an organic lifestyle, the idea of incorporating powdered donuts or blueberry muffins into our diets is something we don’t even ponder.

The artificial colors and flavors, the trans fats, the absurd amounts of sugar, the way this junk food makes us feel.

Eating these products is a memory of the past when we either didn’t care what we were consuming or were not aware of the harm that these foods were causing to our bodies. Read more »


Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

(THIS POST ORIGINALLY APPEARED ON ORGANIC INSIDER. TO BECOME A SUBSCRIBER, CLICK HERE.) — David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago. With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, […]

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LivingMaxwell.com

(Moon Made Farms, a Sun+Earth certified farm in California.)

(THIS POST ORIGINALLY APPEARED ON ORGANIC INSIDER. TO BECOME A SUBSCRIBER, CLICK HERE.)

David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago.

With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, enormous energy consumption through fossil fuels, and the displacement of small-scale family farmers.

Where cannabis differs from other agricultural commodities, however, is that there can be no such thing as “organic cannabis” until the federal government stops classifying it as an illegal drug. Read more »


Nature’s Path Becomes the First Organic Brand to Join Loop, a Shipping Platform Which Eliminates Packaging Waste

Nature's Path Becomes the First Organic Brand to Join Loop, a Shipping Platform Which Eliminates Packaging Was

One of the unfortunate and uncomfortable realities of buying organic food is having to deal with its excessive packaging waste. After all, a primary reason that we choose organic is because of its environmental benefits. This is not a problem easily solved, but one company eager for a solution is Nature’s Path, the leading North […]

Company Stories Environment
LivingMaxwell.com

One of the unfortunate and uncomfortable realities of buying organic food is having to deal with its excessive packaging waste.

After all, a primary reason that we choose organic is because of its environmental benefits.

This is not a problem easily solved, but one company eager for a solution is Nature’s Path, the leading North American organic cereal brand. This organic pioneer has just become a founding partner in Loop, a new global shipping platform aimed at eliminating waste by disrupting the world’s reliance on single-use packaging. Read more »


GMO Impossible Burger Tests Positive for Glyphosate

GMO Impossible Burger Tests Positive for Glyphosate

As Beyond Meat’s very successful IPO is bringing a lot of attention to the alt-protein category, it is important to take a look at what exactly are in these food products. One popular name in this space is the Impossible Burger, a product we first wrote about in 2017 when Freedom of Information Act (FOIA) […]

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LivingMaxwell.com

(The Impossible Burger from Impossible Foods)

As Beyond Meat’s very successful IPO is bringing a lot of attention to the alt-protein category, it is important to take a look at what exactly are in these food products.

One popular name in this space is the Impossible Burger, a product we first wrote about in 2017 when Freedom of Information Act (FOIA) documents uncovered that the FDA disagreed with the company’s safety assessments of the burger’s main ingredient — soy leghemoglobin. However, the company continued selling it to the public anyhow without informing consumers about the FDA’s very serious concerns.

The issue this time around with the Impossible Burger is the amount of glyphosate that it contains. Read more »