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Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Living Maxwell

Better Choices

While I promote organic food as much as I can and want to help the industry prosper, I also feel a need to educate and inform my readers.

Without question, organic food is the healthiest food that exists and is something that I believe can feed the planet. However, sometimes the packaging of organic food products is not always the best.

I have talked a lot in the past about my aversion to plastic bottles. Aside from the fact that they are horrible for the environment, they are also hormone (endocrine) disruptors.

Living Maxwell

Company Stories

With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.

This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.

Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.

In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

Living Maxwell

Must-Read

Each day, more and more news comes out about the harm that pesticides can do to our bodies.

This time, a report out of Europe says that pesticides can cause brain damage. Yes, brain damage.

Living Maxwell

Company Stories

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

Living Maxwell

Better Choices

According to research recently published in the Environment Health Perspectives, pregnant women who are exposed to organophosphate pesticides have a very, very high probability of having kids who suffer from ADHD.

The study tracked Mexican-American women in Salinas Valley, CA who were exposed to high levels of pesticides and then diagnosed their kids when they were between 3 and 5 years old. The results were not good and also not in the least bit surprising.