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Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Living Maxwell

Must-Read

Last year, I put up a post about how arsenic was temporarily banned for use in conventional chickens.

Whether conventional chicken growers actually paid attention to the ban is anyone’s guess, but a column I read yesterday in the New York Times just made me shake my head even further.

In his column, Nicholas Kristof talked about recently released studies that suggest that poultry on factory farms are routinely fed caffeine, active ingredients of Tylenol and Benadryl, banned antibiotics and arsenic.

Living Maxwell

Must-Read

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

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Must-Read

(This is a sponsored post from my partners at Intellipure. I have been using the company’s air filtration machines for well over a decade — many years before I started Living Maxwell.)

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After having eaten close to 100% organic since 2001, I have come to realize one thing — food is only one part of the equation.

While I maintain that it is still a very important piece of the puzzle, it is certainly not the only one when it comes to good health. I would put your emotional well-being, the quality of water that you drink, the EMFs that you are exposed to and the air that you breathe all in the same conversation when it comes to optimizing personal wellness.

Yet, arguably, clean air may be the most important thing to address when it comes to your health. Why?

Living Maxwell

Better Choices

For someone who loves organic food so much and cooks so often, my refrigerator is surprisingly empty. How could this be?

Well, I go food shopping A LOT and pretty much only buy whatever I need for the next meal that I’ll be eating. I have the good fortune of being able to do this because an amazing organic market is literally less a one minute walk from my apartment.

Plus, I LOVE going food shopping and making multiple trips to the market in one day is not exactly a burden. Staring at all of the amazing fruits and vegetables in the produce section is one of my favorite things to do.

Even though I do tend to “buy on-demand”, you’ll pretty much always find these 10 organic foods in my kitchen:

COCONUT OIL I am a huge fan of coconut oil.  Not only is it high in lauric acid and great to use after a workout but it is one of the few oils that you can safely heat and cook with. (Olive oil is not one of them.)

Aside from using organic coconut oil in my smoothies, I use it as a moisturizer as well.

Organic Insider

Company Stories

Let me say right up front that I support the USDA’s national organic certification program. Why?

Because it is the only nationally recognized and accepted system we have in place for organic standards.

I firmly believe that the more people we have participating and engaged in the system, the stronger it will become. Conversely, the more people who opt out of the system, the weaker it will become.

Living Maxwell

Company Stories

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.