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EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a Farm as Co-Founders

EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz. Having recently stepped down as the head of Annie’s, where […]

Company Stories
LivingMaxwell.com

(Once Upon a Farm founding team — John Foraker, Jennifer Garner, Cassandra Curtis, Ari Raz)

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment. Read more »


Organic Insider: Key Trends and Full Recap from Indie Beauty Expo 2017

Organic Insider: Key Trends and Full Recap from Indie Beauty Expo 2017

Last week, I attended Indie Beauty Expo in New York City, an annual event that showcases independent beauty brands, with a very heavy emphasis on natural and organic. Even though food is the main emphasis of Living Maxwell, body care products represent an important and growing segment within the overall organic industry.

Indie Beauty Expo Trade Shows
LivingMaxwell.com

Last week, I attended Indie Beauty Expo in New York City, an annual event that showcases independent beauty brands, with a very heavy emphasis on natural and organic.

Even though food is the main emphasis of Living Maxwell, body care products represent an important and growing segment within the overall organic industry. Read more »


Top 5 Organic Products from Indie Beauty Expo 2017 in NYC

Top 5 Organic Products from Indie Beauty Expo 2017 in NYC

In what quickly has become one of the year’s must-attend events for me, Indie Beauty Expo 2017 was just held in New York City, and for the third straight year, it continued to impress. As a showcase for independent beauty brands, with a heavy emphasis on natural and organic, Indie Beauty Expo not only provides […]

Indie Beauty Expo Trade Shows
LivingMaxwell.com

In what quickly has become one of the year’s must-attend events for me, Indie Beauty Expo 2017 was just held in New York City, and for the third straight year, it continued to impress.

As a showcase for independent beauty brands, with a heavy emphasis on natural and organic, Indie Beauty Expo not only provides valuable exposure to emerging personal care companies, but it also gives industry observers a unique and early look at trends that we can expect to see in the marketplace.

With more than 220 vendors in attendance, below are my Top 5 Organic Products from Indie Beauty Expo. Please take into account that there were a limited number of certified organic brands at the show, and the products that made my list are the ones that I believe to be as “clean” as organic, even if not certified.

If you would like to receive my full recap of Indie Beauty Expo, including key trends and highlights, be sure to sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Read more »


Another Reason to Eat Organic – Higher Levels of Antioxidants in Onions

Another Reason to Eat Organic - Higher Levels of Antioxidants in Onions

When people ask why they should be eating organic, there are several answers. First, organic prohibits the use of super-toxic pesticides, such as glyphosate.

News Organic
LivingMaxwell.com

When people ask why they should be eating organic, there are several answers.

First, organic prohibits the use of super-toxic pesticides, such as glyphosate. Read more »


Organic Insider: David Bronner – CEO of Dr. Bronner’s and a Vegan – Gives His Take on the Impossible Burger Controversy

Organic Insider: David Bronner - CEO of Dr. Bronner's and a Vegan - Gives His Take on the Impossible Burger Co

David Bronner is the CEO of Dr. Bronner’s and one of the most influential and actively engaged leaders in the organic industry. When it comes to taking a stand on important social and environmental issues, I do not believe there is another company in our industry that has stepped up more than Dr. Bronner’s. The […]

Organic Insider
LivingMaxwell.com

David Bronner is the CEO of Dr. Bronner’s and one of the most influential and actively engaged leaders in the organic industry.

When it comes to taking a stand on important social and environmental issues, I do not believe there is another company in our industry that has stepped up more than Dr. Bronner’s. The company has given millions to GMO-labeling, regenerative organic agriculture, organic hemp farming, the Organic Farmers Association and many other important causes. Read more »


BREAKING: Impossible Foods is “Misleading Consumers” About its GMO Protein, FDA Rejects the Claim That it is Safe for Consumption

BREAKING: Impossible Foods is "Misleading Consumers" About its GMO Protein, FDA Rejects the Claim That it is S

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger. * The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables. However, on the Impossible Foods website, it claims […]

Company Stories Food Safety
LivingMaxwell.com

(The Impossible Burger from Impossible Foods)

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger.

* The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables.

However, on the Impossible Foods website, it claims that the heme in the Impossible Burger is “identical” to the heme humans have been consuming for hundreds of thousands of years in meat and other foods. 

* The FDA told Impossible Foods that its arguments “do not establish safety of SLH (soy leghemoglobin) for consumption.” The company decided to sell the Impossible Burger to the public anyway.

* Impossible Foods relied on the expert testimony of scientists who have worked for or have links to Monsanto, the Gates Foundation, Philip Morris and all of the major biotechnology companies.

* 20 minutes after eating an Impossible Burger for the first time, a man Tweeted “went into anaphylactic shock & taken to ER.”

——

One of the biggest stories in the food world over the past few years has been the Impossible Burger, the plant-based burger that bleeds when you bite into it.

The goal of the Impossible Burger is to help make a dent in climate change by offering a plant-based burger that does not come from an animal. Animals require a tremendous amount of water and feed, and also produce greenhouse gases. Because the burger is made from plants, the other thing that the Impossible Burger would do is to help alleviate the killing of animals.

Impossible Foods, which makes the Impossible Burger and has raised $257 million in venture capital funding from Khosla Ventures, Bill Gates and others, has captivated the food media landscape and vegans everywhere because it offered a burger-eating experience yet with no animals involved. Read more »


Organic Insider: Donald Trump and Organic Food – Assessing the Damage So Far

Organic Insider: Donald Trump and Organic Food - Assessing the Damage So Far

When Donald Trump won the presidency last year, I discussed what this would potentially mean for the organic food industry. At the time, it was all conjecture because he hadn’t taken office yet. In this week’s Organic Insider, I have done an extensive analysis on Donald Trump’s impact on organic food after his first six months […]

Government Organic Insider President Trump
LivingMaxwell.com

(Photo courtesy of Wikimedia)

When Donald Trump won the presidency last year, I discussed what this would potentially mean for the organic food industry. At the time, it was all conjecture because he hadn’t taken office yet.

In this week’s Organic Insider, I have done an extensive analysis on Donald Trump’s impact on organic food after his first six months as president – the good, the bad, and what to watch out for going forward. Read more »