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Last week, I was asked by a friend of mine if I ever cheat.

No, she was not asking if I ever cheat on women but rather wanted to know if I ever cheat on my diet.

While I was taken aback by the question and didn’t have an immediate answer, she followed up with “Don’t you ever eat a doughnut?”

“No, I never eat doughnuts,” I quickly responded. That was an easy one to figure out. The thought of putting a Krispy Kreme into my body never ever enters my mind.

The larger question about cheating, however, really got me thinking and this is what I came up with.

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Company Stories

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.

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Company Stories

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted.

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Personal

In the summer of 2001 and at the urging of my then-girlfriend, I went for an appointment to go see her naturopathic doctor in New York City, the place where we were both living at the time.

Having done acupuncture since high school, I had always been open to alternative medicine and was curious what this woman could do for me.

During our session, she asked me about all of my health and dietary habits – eating, drinking, smoking, drugs, exercise. Everything. In the midst of this conversation, the topic of organic food somehow arose. I remember that I had some notion about what organic food was but wasn’t overly familiar with it.

Living Maxwell

Personal

As I mentioned the other day, there were tremendous repercussions for me going on Prozac during college. Yet at the time, I didn’t have any idea that they would be so disastrous.

What influenced my judgment to go on antidepressants was a real desperation to feel better. And to feel better quickly. Worrying about how this would impact my life 5 or 10 years down the road was of no consideration whatsoever. I wanted relief and I wanted it immediately.

These are the key repercussions:

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Company Stories

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

Living Maxwell

Company Stories

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.