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Personal

I am in Denver for Thanksgiving and will be heading back to Boston tomorrow. Two things have been on my mind.

1) In case you didn’t know, I am an absolute AM radio junkie, mostly sports radio. One of my favorite hosts is Colin Cowherd from ESPN Radio. Practically every single night, I replay some of his segments from earlier in the day.

Something Colin always says resonates with me very deeply, especially now as I am starting to build an audience of my own. He acknowledges that there are many, many options out there and appreciates that people have decided to spend their time listening to him.

And, that is how I feel. There are millions and millions of websites out there, and I am very appreciative that people take the time to read what I write and watch my videos. I do my best to provide interesting and compelling content, both information related to organic food and specific personal issues that I deal with.

Living Maxwell

Company Stories

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

Living Maxwell

Company Stories

With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.

This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.

Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.

In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

Living Maxwell

Better Choices

For people who are new to organic or have very limited financial means to buy organic, the one thing that I always say is the following:

The absolute number one priority in your household should be organic milk for your kids.

Even if a family thinks that organic food is out of their budget, organic milk cannot be compromised under any condition.

Organic milk is about the health of the kids, and that comes before everything else.

THE SERIOUS HEALTH RISKS OF HORMONAL MILK

Approximately 20% of the milk in the U.S. is hormonal milk. But what exactly is hormonal milk?

Living Maxwell

Better Choices

For many of us who understand the importance of organic, we eat and buy organic food without thinking about it.

We know that we don’t want to consume food that contains artificial growth hormones, synthetic pesticides or genetically-modified organisms (GMOs).

We know that it is essential for us to purchase the highest quality food possible.

We know that food is medicine.

Yet, there are too many people out there who are just not that concerned about the food that goes into their bodies. They largely assume that since our government allows it on the shelf, it is safe.

Living Maxwell

Company Stories

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

Living Maxwell

Personal

This is a very complex question that my father and I discuss from time to time. He insists that it was the right decision for me to go on it and doesn’t regret it at all. He also thinks I should never have gone off antidepressants when I did in 2001.  He and my mother were adamantly against this decision.

For me, the question of whether going on antidepressants was the right decision brings up many thoughts and additional questions.

* As I talked about in my last post related to this subject, there were tremendous and disastrous repercussions for going on Prozac. There is no doubt about it.