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With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy.

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Must-Read

Just as The Environmental Working Group recently put out its bottled water rankings, The Cornucopia Institute has done something similar but with eggs.

While many people may assume that all organic eggs are very similar, this does not appear to be the case. Cornucopia rated all brands of eggs based on 22 criteria that are important to consumers, and the results — not to mention the accompanying video — were quite telling.

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Better Choices

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.

Organic Insider

Must-Read

This post originally appeared in Organic Insider. If you would like to receive Organic Insider every other Wednesday, you can sign up for it HERE.

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If consumers are seeking fair and balanced information about GMOs, they certainly will not find it on the new FDA/USDA/EPA website called Feed Your Mind.

This site is part of the Agricultural Biotechnology Education and Outreach Initiative, which was funded by Congress, and is intended “to share science-based information that educates, informs and broadens understanding about agricultural biotechnology for consumers.”

Not surprisingly, it presents a very one-sided view of GMOs.

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Better Choices

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.

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Better Choices

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

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Better Choices

I got a comment from someone the other day who said “Why should we care about GMOs (genetically-modified organisms)? Let them grow what they want. It doesn’t impact the people who eat organic.”

Unfortunately, this individual could not have been more wrong.

GMOs impact everyone, including people who eat 100% organic, and a recent study from the Pesticide Action Network confirms this.

Water sampling results from communities across four Midwestern states — Illinois, Nebraska, Iowa and Minnesota — indicate Atrazine is present in drinking water at levels well above those linked to birth defects and low birth weight.

WHAT IS ATRAZINE AND WHY YOU NEED TO KNOW ABOUT IT

Present in 94% of our water supply, Atrazine is a toxic weed killer and 76 million pounds of it is dumped onto our farms each year, mostly for corn.

And the health effects of Atrazine?