Living Maxwell
Company Stories
When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.
After all, these drinks are incredibly delicious and nutritious. And addictive.
Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.
A message from E3Live
The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.
E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.
Living Maxwell
Better Choices
While we constantly hear about the tremendous health benefits of drinking tea, one thing that almost never gets mentioned in this message is just how critical it is to drink organic tea.
In a recently released report called Tea Steeped in Toxics, the excellent non-profit Beyond Pesticides gives us an inside look at what is going on in the tea industry. Needless to say, what they uncover is very ugly and very scary.
Living Maxwell
Better Choices
When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.
Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.
According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.
And what impact has this had on the quality of our public water supply?
Organic Insider
Company Stories
* Iconic cereal brand Nature’s Path has quit the Organic Trade Association (OTA) as a protest to save organic.
* The company says the OTA “is not working in step with organic advocates to protect and strengthen the original principles of the organic movement” and is not acting with sincerity when it comes to hydroponics, the most divisive issue in organic.
* BASF and Cargill have been granted membership in the OTA, even though their GMO and chemical products “are actively harming” organic farmers.
* The OTA defends its governance, transparency and organic agenda.
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For some people, having BASF — one of the world’s most powerful chemical and GMO companies — as a member of the Organic Trade Association (OTA) is not a problem.
For Arran Stephens, CEO and Co-Founder of the fiercely independent, family-owned Nature’s Path, this was something that he could no longer tolerate.
Organic Insider
Must-Read
If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).
Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.
But contrary to what one might believe, it is not a substitution for the USDA organic seal. Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification.
Living Maxwell
Better Choices
I get asked all of the time by people “how do I know that the food that I am eating is organic?”
Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.
Yet, what do we do when we go to restaurants?
While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.
In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.
Living Maxwell
Better Choices
According to research recently published in the Environment Health Perspectives, pregnant women who are exposed to organophosphate pesticides have a very, very high probability of having kids who suffer from ADHD.
The study tracked Mexican-American women in Salinas Valley, CA who were exposed to high levels of pesticides and then diagnosed their kids when they were between 3 and 5 years old. The results were not good and also not in the least bit surprising.
