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Must-Read

As someone who has eaten close to 100% organic since 2001, my personal experience is that women are more concerned than men about the quality of food they are putting into their bodies.

While this is based on anecdotal evidence, there are a few data points to back this up.

The Pew Research Center’s recent report called The New Food Fights: U.S. Public Divides Over Food Science concluded that women are more likely to care about GMOs than men.

According to Google Analytics, approximately 2/3rds of Living Maxwell readers – people reading about organic – are women.

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Better Choices

Here are a few things that we know.

1) In its pioneering testing several years ago, the Environmental Working Group (EWG) identified up to 493 chemicals in Americans of all ages, including 287 industrial chemical pollutants found in the cord blood of 10 babies born in 2004.

So, from the time we are in the womb of our mother, our body is flooded with synthetic toxins.

2) Even though this EWG data was collected a decade ago, not much has changed since then, in terms of our exposure to chemicals.

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Personal

I put up a post last week about a date I had recently and it generated a good number of responses. During this date, the woman asked if it bothers me to be with someone who drinks.

In that post, one of the things that I said was that I would “deal with it” if all of the other aspects of the relationship were good and that the drinking was kept to a minimum. This response of saying that I would “deal with it” brought an interesting comment from Tancie, and I thought it was worth addressing in its own blog post here.

Tancie stated that the phrase “dealing with it” would bring up resentment and that I should avoid all women who drink if it makes me that uncomfortable.

For me, drinking is a very complicated issue and is not so cut and dry, especially given the fact that I feel so strongly about other things as well — organic food being one of them.

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Better Choices

If anyone you know is still feeding their children conventional cereal, maybe this piece of news will get them to change their habits.

GMO Free USA, a non-profit that educates consumers and other stakeholders about the potential hazards of GMOs, just published its results of independent lab tests (verified by DNA analysis) done on Kellogg’s Froot Loops cereal.

Here’s what they found:

1) 100% of the corn in the Froot Loops was genetically-modified, containing DNA sequences known to be present in insecticide-producing Bt and Roundup Ready corn. This corn produces insecticides inside of the plant’s cells and cannot be washed off.

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Company Stories

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

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Better Choices

In a previous post, I wrote that milk is the most important organic product that a family can buy.

But milk is by no means the only item that people should be concerned about.

The worst offender on the Environmental Working Group’s Dirty Dozen list are apples.

Forbes magazine recently did an excellent piece talking about five reasons to eat organic apples, and I wanted to share the highlights with you and provide commentary. To read the full article, click here.

Reason #1 – The average conventionally grown apple has more pesticide residue on it than any other fruit or vegetable.

Data from the Environmental Working Group showed that 98% of 700 apples tested had pesticides on them and that 48 different pesticides appeared. WOW!!!!

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Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.