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Must-Read

* Impossible Foods is “misleading consumers” about the key ingredient in the Impossible Burger.

* The Company told the U.S. Food & Drug Administration (FDA) that its soy leghemoglobin was  “substantially similar” to proteins consumed daily by the global population, in the form of meat and other vegetables.

However, on the Impossible Foods website, it claims that the heme in the Impossible Burger is “identical” to the heme humans have been consuming for hundreds of thousands of years in meat and other foods. 

* The FDA told Impossible Foods that its arguments “do not establish safety of SLH (soy leghemoglobin) for consumption.” The company decided to sell the Impossible Burger to the public anyway.

* Impossible Foods relied on the expert testimony of scientists who have worked for or have links to Monsanto, the Gates Foundation, Philip Morris and all of the major biotechnology companies.

* 20 minutes after eating an Impossible Burger for the first time, a man Tweeted “went into anaphylactic shock & taken to ER.”

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One of the biggest stories in the food world over the past few years has been the Impossible Burger, the plant-based burger that bleeds when you bite into it.

The goal of the Impossible Burger is to help make a dent in climate change by offering a plant-based burger that does not come from an animal. Animals require a tremendous amount of water and feed, and also produce greenhouse gases. Because the burger is made from plants, the other thing that the Impossible Burger would do is to help alleviate the killing of animals.

Living Maxwell

Must-Read

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

Living Maxwell

Company Stories

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

Living Maxwell

Better Choices

When most people think of the reason to drink organic milk, the first thing that pops into their mind is the desire to avoid hormonal milk – milk that has been produced from cows who have been injected with synthetic growth hormones.

Yet, a recently released study gives us an additional reason as to why we should drink organic milk.

In research published in PLOS One, the scientists of the study reported that organic milk contained 62% more omega-3 fatty acids and 25% fewer omega-6s.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

Living Maxwell

Company Stories

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

Living Maxwell

Better Choices

When you are in the checkout line at the supermarket and looking for a nutritious snack to satiate your hunger, take caution when selecting an energy bar.

The energy or snack bar market is big business — a $9 billion industry — and many people are easily fooled by the slick marketing that food companies employ to get you to purchase their products.

The absolute first thing to look for is a certified organic snack bar — one that has the green and white USDA organic seal on it.