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If you walk into the supermarket and are confused about which organic eggs to buy, it is important to understand a few things.
First, not all organic eggs are the same. In fact, there are massive differences in organic eggs, particularly in regards to how the birds were raised.
Second, don’t select a carton of organic eggs simply because it has the nicest, most attractive packaging. That doesn’t tell the whole story.
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At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.
Nestled in the heart of the mountains in the Andean Paramos region of Peru, there are 182 families who entirely depend on coffee cultivation for their livelihood.
Unfortunately, coffee rust – a fungus also known as “La Roya” — has devastated the coffee trees of 64 of these families, leading to catastrophic economic losses for hundreds of people.
With coffee production their only way to make a living and provide for their families, they have had no choice but to search for nearby land which has not been infected by coffee rust. While this is giving these families a financial lifeline, it has also resulted in the destruction of forests in the region, a territory that cannot that cannot afford this type of displacement.
As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.
NYC has a ton and Boston has very little.
But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.
“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.
Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.
This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.
Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.
In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)
Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.
Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:
1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.
In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.
Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.
On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.
