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Supermarket Spotlight: Erewhon in Los Angeles is an Absolute Must-Visit Destination

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

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A message from E3Live

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Organic Insider

Must-Read

The GMO ‘Golden Rice’ Experiment was an Ethical Disaster – One Shocking New Development

What GMO apologists will constantly tell you is that genetically-modified food is essential to feed the world.

They’ve spent so much money on lobbying and influencing politicians – $572 million from 1999 to 2010 – that a majority of people in Washington D.C. have actually come to believe this nonsense. (University of Michigan’s Catherine Badgley explains here why organic can feed the world.)

But GMOs, we are told, won’t just feed the world. They’ll supposedly nourish it as well.

One prime example of this is GMO ‘Golden Rice’, which was touted as a way to help solve a major global health problem by providing kids adequate amounts of Vitamin A. 

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Living Maxwell

Personal

MUST-WATCH: The Colbert Report Mocks GMOs, My Fox Interview Gets Airtime

I got a call at about 8AM this morning from my good friend Karl, who lives in Miami.

It was very surprising to hear from him at that hour because we normally talk late at night. However, he had some interesting news to share – my Fox News Channel interview had made The Colbert Report.

Colbert reported on the loss of I-522, the GMO-labeling initiative in Washington State, and took serious aim at GMOs and the GMO-companies who are fighting against labeling.

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Living Maxwell

Must-Read

MUST-READ: A New Class of GMOs that Doesn’t Need Government Approval

Just when you thought that GMOs, as we know them today, were bad enough, get ready for something potentially worse to deal with.

In a recent New York Times article, it was reported that biotech companies have discovered and exploited a loophole in government regulation that allows them to create a different breed of GMOs and market them to the public without needing approval from the USDA.

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Living Maxwell

Better Choices

An Illegal Fungicide Found in Conventional Orange Juice – Another Reason to Buy Organic

Stories about the toxicity of our food supply just keep rolling in.

As I wrote about recently, numerous samples of conventional apple juice were found to have unsafe and illegal levels of arsenic. And now orange juice is having its own set of problems.

Coca-Cola, which makes Minute Maid and Simply Orange, reported to the FDA on December 28th that some Brazilian growers of oranges that are used in the company’s juices and those of its competitors had sprayed their trees with carbendazim, a toxic fungicide.

As a result, the FDA temporarily halted all shipments of imported orange juice while it conducts field tests. Products already on supermarket shelves that have “low levels” of carbendazim (80 parts per billion) may still be sold.

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Living Maxwell

Company Stories

There is A LOT to Love About Sakara Life, the Organic Meal Delivery Service

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted.

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Living Maxwell

Company Stories

How Sustainable Bananas are Produced at EARTH University in Costa Rica

When I was at EARTH University in Costa Rica, I got a chance to learn everything about sustainable banana production – from how they are grown in the fields to how they are shipped to the U.S.

In this video, I’ll take you onto the banana plantation of EARTH University and show you the issues that they have to deal with when growing bananas in such humid conditions.

What’s important to note is that it took EARTH University many, many years for its sustainable bananas to reach profitability and the school was told by consultants that the program wasn´t going to work.

EARTH University’s president refused to give up because he knew that this was the right way to do business – for the environment, for the farm workers, for consumers – even though his bananas were more expensive than conventionally-grown ones.

Whole Foods recognized the importance of what EARTH University was doing and the values that it stood for, and decided to distribute the school’s bananas throughout the U.S. Not only has this partnership been critical for the long-viability of EARTH University’s banana program, but the strong demand for the school’s bananas has proven that sustainability is good business.

Without question, EARTH University’s bananas are the best that I have ever eaten. If you have the chance to buy them, definitely do so.

You’ll be eating a fantastic product and also be supporting an incredibly important endeavor for sustainability.

Also, being such a huge fan of bananas, I can’t tell you how interesting this day was for me. Enjoy!

livingmaxwell: a guide to organic food & drink