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Better Choices

Organic Strawberries are Found to be More Nutritious, Says Washington State University

I just love reading announcements like this. Researchers at Washington State University just released the results of their study of strawberries and concluded that organic is superior to conventional in several different categories.

Not that this is any great surprise to me but having empirical evidence is always beneficial.

The study, which was published in PLoS One, came to the following conclusions about organic strawberries:

– Longer shelf life and greater dry matter.

– Higher antioxidant activity and concentrations of ascorbic acid and phenolic compounds.

– Sweeter taste, better flavor and appearance.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Company Stories

ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

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Living Maxwell

Better Choices

Another Reason to Eat Organic — Organic Apples Contain More Diverse, Healthier Bacteria than Conventional

An apple a day will keep the doctor away.

Thanks to a new study, that saying has taken on even more meaning, particularly for organic apples.

In a recently published paper in the journal Frontiers in Microbiology, it was found that organic apples contain a more diverse population of beneficial bacteria than conventional apples.

Researchers analyzed the peel, flesh, seeds, and stem of both organically and conventionally grown apples, looking to find how much and what kinds of bacteria were present. While organic and conventional apples contained the same amount of bacteria, there was a big discrepancy in the types of bacteria found.

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Living Maxwell

Must-Read

Another Reason to Eat Organic – Lower Your Risk of Cancer by Up to 25%

In the latest President’s Cancer Panel report, it was found that 41% of Americans are going to get cancer and 21% of Americans are going to die from cancer.

What makes these numbers even more sobering is that this data was from a decade ago, and I have heard doctors say that they now believe a minimum of 50% of the population will get cancer at some point in their lives.

Given how deeply cancer has permeated our society, it would seem to make sense that people should be doing whatever they can to avoid contracting this deadly disease.

And according to a recent study out of France, as reported in JAMA Internal Medicine, eating as much organic food as possible is an important strategy to accomplish this.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Company Stories


So, What’s It Like to Sell Dr. Bronner’s Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

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Living Maxwell

Better Choices

What You Need to Know About Buying Organic Food in Cans

While I promote organic food as much as I can and want to help the industry prosper, I also feel a need to educate and inform my readers.

Without question, organic food is the healthiest food that exists and is something that I believe can feed the planet. However, sometimes the packaging of organic food products is not always the best.

I have talked a lot in the past about my aversion to plastic bottles. Aside from the fact that they are horrible for the environment, they are also hormone (endocrine) disruptors.

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livingmaxwell: a guide to organic food & drink