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Company Stories

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Living Maxwell

Personal

I learned how to meditate in college when I took a Transcendental Meditation class and have maintained a very serious practice over the past 11 years.

For some reason, I don’t remember doing it that consistently in the 90s. Most likely, it was the hard-partying lifestyle that got in the way.

Anyhow, my meditation practice is something that I cannot live without. It calms me down, centers me and gets me more focused. Nothing makes me more relaxed or present.

So, when I get up in the morning I sit and meditate for 20 minutes. The meditation is Transcendental Meditation, which uses a mantra as a way to keep the mind from wandering.

And after I finish meditating, I do something called Creating My Day.

Living Maxwell

Better Choices

I got a comment from someone the other day who said “Why should we care about GMOs (genetically-modified organisms)? Let them grow what they want. It doesn’t impact the people who eat organic.”

Unfortunately, this individual could not have been more wrong.

GMOs impact everyone, including people who eat 100% organic, and a recent study from the Pesticide Action Network confirms this.

Water sampling results from communities across four Midwestern states — Illinois, Nebraska, Iowa and Minnesota — indicate Atrazine is present in drinking water at levels well above those linked to birth defects and low birth weight.

WHAT IS ATRAZINE AND WHY YOU NEED TO KNOW ABOUT IT

Present in 94% of our water supply, Atrazine is a toxic weed killer and 76 million pounds of it is dumped onto our farms each year, mostly for corn.

And the health effects of Atrazine?

Living Maxwell

Better Choices

For many people, organic milk is the first organic food product that they will buy.

This is largely because milk serves as an important source of nutrition for kids.  It, therefore, begs the question “what exactly is my child drinking?”

Not all milk is created equal

Hormonal milk contains a genetically engineered hormone called Recombinant Bovine Somatotropin (rBST), which is produced by companies such as Monsanto and Elanco.

rBST is injected into approximately 20% of all U.S. dairy cows in order to increase milk production, and industry studies by consultants report that this hormone is safe for both the cows and consumers.

Living Maxwell

Must-Read

Recently, I got a comment from a woman who felt guilty about feeding her kids pesticide-laden, conventionally-grown food and asked if she “should always feed them organic.”

As someone who is very passionate about organic, I am going to be biased about organic food, which should not come as a surprise to anyone.

Living Maxwell

Personal

In the summer of 2001 and at the urging of my then-girlfriend, I went for an appointment to go see her naturopathic doctor in New York City, the place where we were both living at the time.

Having done acupuncture since high school, I had always been open to alternative medicine and was curious what this woman could do for me.

During our session, she asked me about all of my health and dietary habits – eating, drinking, smoking, drugs, exercise. Everything. In the midst of this conversation, the topic of organic food somehow arose. I remember that I had some notion about what organic food was but wasn’t overly familiar with it.

Living Maxwell

Better Choices

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the 12fish that they give a big thumbs down to.