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Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

Here are my overall thoughts.

1) In retrospect, we shouldn’t be too surprised with these results. If you combine all of the backlash against GMOs on social media and the 26 states that are trying to approve GMO-labeling bills, the awareness of GMOs has never been higher.

As such, people are increasingly making it a priority to avoid to avoid GMOs. And rightly so.

2) While the numbers shouldn’t come as a great surprise, they are alarming nonetheless.

For quite some time, I have believed that many people view non-GMO as an equal or adequate substitute for organic. Yet, the data from this poll is indicating something even worse – that people view non-GMO as superior to organic.

Yet, nothing could be further from the truth.

GMOs, toxic pesticides, synthetic fertilizers, and artificial colors & flavors are all prohibited under USDA organic regulations.

Yet, all that a “Non-GMO” label means is no GMOs. Nothing else.

While there are a few independent organizations that certify and have standards regarding the “Non-GMO” label, such as the Non-GMO Project, the federal government has done nothing in regards to regulation and enforcement of the “Non-GMO” label.

Therefore, companies can slap the “Non-GMO” label on its packaging without any need for independent, third-party testing.

Even if a product has received certification from the Non-GMO Project, super-toxic chemicals and other risky substances and methods could still have been used in the production process.

3) We still have a long way to go in educating people about Organic vs. Non-GMO.

What makes this even more challenging, however, is that the organic industry is heavily focused on changing the public’s perception that “Natural” is better than “Organic”, as evidenced by the recent advertising campaign The Natural Effect.

IN CONCLUSION

One of the unintended consequences in our battle against GMOs and for GMO-labeling is that people have come to view the “Non-GMO” label as superior to the “Organic” label. This is a very serious mistake.

Consumers need to know that that if they can purchase a product that is both organic and non-GMO, that is best of both worlds. However, organic should always be the first thing that they look for.

Needless to say, the data from this poll was a real eye-opener, and hopefully it will start the conversation as to how we can go about reversing this unsettling trend.

And in case you missed it, be sure to take a look at my 5 Essential Ways to Avoid GMOs.

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Better Choices

Another Reason to Eat Organic — The Water Supply in the Midwest is Becoming a Serious Health Risk

I got a comment from someone the other day who said “Why should we care about GMOs (genetically-modified organisms)? Let them grow what they want. It doesn’t impact the people who eat organic.”

Unfortunately, this individual could not have been more wrong.

GMOs impact everyone, including people who eat 100% organic, and a recent study from the Pesticide Action Network confirms this.

Water sampling results from communities across four Midwestern states — Illinois, Nebraska, Iowa and Minnesota — indicate Atrazine is present in drinking water at levels well above those linked to birth defects and low birth weight.

WHAT IS ATRAZINE AND WHY YOU NEED TO KNOW ABOUT IT

Present in 94% of our water supply, Atrazine is a toxic weed killer and 76 million pounds of it is dumped onto our farms each year, mostly for corn.

And the health effects of Atrazine?

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Living Maxwell

Better Choices

RE Botanicals Becomes the First National, Certified Organic CBD Brand for US-Grown Hemp

As you may have already realized, CBD (short for cannabidiol — a cannabis compound) is exploding in popularity and is showing up in an increasing number of food, beverage and personal care products.

Despite the explosion of CBD oils and CBD-infused drinks, almost all of these products do not contain the USDA organic seal.

Boulder-based RE Botanicals has bucked this trend and has become the first national CBD brand to receive USDA organic certification for U.S.-grown hemp. Given who is behind RE Botanicals, the fact that it has achieved this milestone should not come as a surprise at all.

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Living Maxwell

Better Choices

The Mystery Behind Organic Honey

One question has been really bothering me as of late: Is there such a thing as USDA certified organic honey?

Despite the picture you see above, there is good reason for me to have serious doubt.  Here is why.

In the past, I have spoken to numerous local beekeepers and when I asked them if their honey is organic, they have all told me that there is no such thing as USDA certified organic honey.

Yet when I go to the market, I see one or two brands of honey that have the USDA organic seal on the label. Almost all of the honey that has the seal on it comes from Brazil, which has made me wonder whether there is some type of corruption going on with the certification.

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