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Living Maxwell

Company Stories

Recently, I stopped by the offices of Sakara Life, the fantastic organic meal delivery service based here in NYC.

Even though I have known co-founders Danielle DuBoise and Whitney Tingle for a few years, I hadn’t fully researched their company until now. And what a huge mistake that was because it is an incredibly impressive operation with delicious food.

Currently, Sakara Life is delivering fully-prepared, 100% organic, gluten-free, plant-based meals (breakfast, lunch, and dinner) to customers in New York, New Jersey, Connecticut, and Massachusetts. The service will eventually be expanded to other parts of the country, with California on the company’s near-term radar screen.

Here were a few things that I tasted.

Organic Insider

Better Choices

For many of us when we eat a piece of chocolate, our biggest concern is how many grams of sugar we are consuming.

Yet, how often do we ask ourselves — was this chocolate bar made with the help of child labor? Or, was the cocoa produced in a way that resulted in deforestation to the environment?

The truth about cocoa – the main ingredient in chocolate – is quite grim.

Organic Insider

Company Stories

Based on what we have seen from the current administration’s USDA — the scrapping of the organic animal welfare rules, allowing hydroponics in organic even though it is a complete violation of the Organic Foods Production Act of 1990, and turning a blind eye to ‘organic factory farms’ – should anyone be the least bit surprised that the recently released GMO-labeling rules completely fail the American consumer?

Living Maxwell

Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Living Maxwell

Personal

Yesterday, a journalist was interviewing me and wanted to know about my eating habits.

When I proceeded to tell her all of the organic food that I keep in my fridge and that I put into my body each day, she then asked the question “What are your guilty pleasures?”

Maybe I am an anomaly but I don’t have any guilty pleasures. I simply do not view that way.

First, I view food as medicine. This means that I want to put the most nutritious food (organic food) into my body, so that my body will be as healthy as possible.

Living Maxwell

Better Choices

As I have written about many times before, I am a water fanatic. I like clean, ultra-purified water and have a four-stage filter (with a .015 micron filter on filter #2) in my apartment.

When I go to work, there is a Poland Spring cooler but I refuse to drink from it. Why?

The water tastes very, very off and is not purified.

So, I bring my own bottles of water to work each day. This may sound crazy to some people but drinking high quality water is essential to staying healthy.

Given that I take so much effort to drink good water, the type of bottle that I use is also of great importance.

I used to drink from a BPA-free plastic bottle. The problem with that is that it is still plastic and is leaching other chemicals into the water.

Living Maxwell

Must-Read

The more time that you spend in the organic industry, the more you learn about what is truly going on and what you find is pretty scary.

While I try to remain as optimistic as possible, the reality is that the organic industry is under a constant existential threat from genetically-modified organisms (GMOs).

Even though organic food has never been more popular, nearly 80% of the food on supermarket shelves contains GMOs and organic remains less than 1% of all farmland acreage in the U.S. While 64 nations around the world require GMOs to be labeled, the U.S. does not. Why?

Because the ag-biotech industry has “purchased” agricultural policy in our country, by spending $572 million on campaign contributions and lobbying from 1999-2010.