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Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Living Maxwell

Company Stories

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

Living Maxwell

Company Stories

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.

Living Maxwell

Better Choices

In a previous post, I wrote that milk is the most important organic product that a family can buy.

But milk is by no means the only item that people should be concerned about.

The worst offender on the Environmental Working Group’s Dirty Dozen list are apples.

Forbes magazine recently did an excellent piece talking about five reasons to eat organic apples, and I wanted to share the highlights with you and provide commentary. To read the full article, click here.

Reason #1 – The average conventionally grown apple has more pesticide residue on it than any other fruit or vegetable.

Data from the Environmental Working Group showed that 98% of 700 apples tested had pesticides on them and that 48 different pesticides appeared. WOW!!!!

Living Maxwell

Better Choices

Ever since I started eating organic food in 2001, people have asked me – why do you eat organic?

The most common answer that I give is that I don’t want to consume toxic pesticides or GMOs. That seems to resonate with people and they can easily understand it.

Over the last few years, however, my answer has evolved.

Of course, I mention the pesticides, but I also talk about how the chemicals used in conventional agriculture ruin our water supply (94% of our water now contains Atrazine) and sicken farm workers (residents in the farming community of Central Valley, CA are forced to drink bottled water because the tap water has become so contaminated from pesticides).

Living Maxwell

Better Choices

While there are many reasons why we should support organic food, we now have yet another one: organic boosts local economies.

In a new study by the Organic Trade Association called U.S Organic Hotspots and their Benefit to Local Economies, it has been found that organic food and crop production – and the business activities accompanying organic agriculture – creates real and long-lasting regional economic opportunities.

Organic Insider

Must-Read

All we hear from the chemical industry is that synthetic pesticides are safe to consume, and they will go to any length to make sure that Americans are exposed to as many chemicals as possible.

Here are a few examples.

* A pro-chemical group called The Alliance for Food and Farming attacked the Environmental Working Group‘s Dirty Dozen list, the list of the most pesticide-laden fruits and vegetables, and demanded that the EWG stop publishing it.