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Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

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Better Choices

Whenever I get asked the question of which are the best tasting organic foods, my response is always the same: the Biodynamic ones.

For quite some time, I have been wondering why exactly Biodynamic tastes so delicious, so I went digging for an answer.

THE BASICS

To understand why Biodynamic tastes so good and different from the rest, let’s first discuss its origins and then define it.

Organic Insider

Must-Read

Just the other week, I wrote about a California farming community that MUST buy bottled water because the tap water is so polluted from pesticides and other contaminants.

Well, the news about the horrid quality of our drinking water continues.

Trying to figure out why food allergies have exploded over the past 20 years, a team of researchers published a study in the Annals of Allergy, Asthma and Immunology which said that there is a relationship between the use of a group of pesticides called dichlorophenols and food allergies.

TIME Magazine explained that the study’s participants who had high levels of dichlorophenols in their bodies were 80% more likely to have food sensitivity than those with lower levels, and the authors believe the exposure to the chemicals may be contributing to a hyper-sensitive immune system that recognizes even common food proteins as foreign.

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Better Choices

Now that we are in the midst of summer, many people are going away for weekends or for an extended period of time.

For me and many other individuals, a vacation does not mean a vacation from organic.

I have been working with several clients on this very issue and thought that I would share my tips and strategies for eating organic while traveling.

1) Bring your own food If you are traveling by air, car, bus or train, always take food to eat. This could be nuts, fruit, salad, energy bars. Anything. You never want to be stranded and hungry when the only option available is fast food or junk food.

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Better Choices

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the 12fish that they give a big thumbs down to.

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Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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Company Stories

The reality is that the older we get, the more responsible we become about decreasing our sugar intake.

And while reducing the amount of sugar we consume may be the smart thing to do for our health, it is not always the easiest habit to embrace.

Luckily, there are companies such as Foodstirs — a brand that completely understands the needs of the modern consumer. We want super-clean, organic ingredients that are sustainably-sourced but a product that does not force us to sacrifice taste.