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Must-Read

Genetically-Engineered Trees????? Yes, and Why Humanity Should be Petrified

The more time that you spend in the organic industry, the more you learn about what is truly going on and what you find is pretty scary.

While I try to remain as optimistic as possible, the reality is that the organic industry is under a constant existential threat from genetically-modified organisms (GMOs).

Even though organic food has never been more popular, nearly 80% of the food on supermarket shelves contains GMOs and organic remains less than 1% of all farmland acreage in the U.S. While 64 nations around the world require GMOs to be labeled, the U.S. does not. Why?

Because the ag-biotech industry has “purchased” agricultural policy in our country, by spending $572 million on campaign contributions and lobbying from 1999-2010.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Better Choices

Don’t Be Influenced By Pretty-Looking Organic Egg Cartons

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

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Living Maxwell

Company Stories

ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

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Living Maxwell

Better Choices

Another Reason to Support Organic – It Will More Effectively Feed the World During the Global Drought

When people get into a debate about whether organic food is worth it or not, the first issue that always comes up is price.

While organic can cost a little more, there are numerous ways to make it less expensive, such as buying in the bulk bins or purchasing directly from local organic farmers.

Yet, what is often missing in this discussion is how organic is so much better for the planet.

And this is something that absolutely must be part of the narrative as to why organic is the superior choice, particularly because the global food system is responsible for 44-57% of global greenhouse gas emissions.

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Organic Insider

Must-Read

Study Links Pesticides in Water to Food Allergies

Just the other week, I wrote about a California farming community that MUST buy bottled water because the tap water is so polluted from pesticides and other contaminants.

Well, the news about the horrid quality of our drinking water continues.

Trying to figure out why food allergies have exploded over the past 20 years, a team of researchers published a study in the Annals of Allergy, Asthma and Immunology which said that there is a relationship between the use of a group of pesticides called dichlorophenols and food allergies.

TIME Magazine explained that the study’s participants who had high levels of dichlorophenols in their bodies were 80% more likely to have food sensitivity than those with lower levels, and the authors believe the exposure to the chemicals may be contributing to a hyper-sensitive immune system that recognizes even common food proteins as foreign.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Better Choices

Pure Rooms are a MUST for Wellness-Minded Travelers

Having recently returned from Natural Products Expo West, a very intense and long five days visiting hundreds of trade show booths and meeting with dozens and dozens of people, one thing is very clear — I felt incredibly fortunate to have stayed in a Pure Room.

Launched by a company called Pure Wellness, a Pure Room is an extremely unique hotel offering that is addressing the needs of wellness-minded travelers in a way that I have never seen before. For people who place a serious priority on health, such as myself and many Living Maxwell readers, it is reassuring to know that this lifestyle can be maintained when on the road.

And now that I have stayed in a Pure Room on three separate occasions — most recently at two different hotels in the Los Angeles area for Natural Products Expo West — these hotel rooms have completely changed the way that I think about travel and how I book my accommodations.

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livingmaxwell: a guide to organic food & drink