Explore Coverage

Living Maxwell

Better Choices

Another Reason to Eat Organic — No Potassium Bromate in Your Bread

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.

In 1999, the International Agency on Research for Cancer declared that potassium bromate was a possible human carcinogen, which means that it possibly causes cancer.

Here are some other things for you to know about potassium bromate:

– It is not allowed for use or is banned as a food additive in a number of countries, including the United Kingdom, Canada, Brazil and the European Union.

– The state of California requires food with potassium bromate to carry a warning label.

– In tests on laboratory animals, exposure to potassium bromate increased the incidence of both benign and malignant tumors in the thyroid and peritoneum.

– Potassium bromate also has the potential to disrupt the genetic material within cells.

To no one surprise, the food industry says that potassium bromate is perfectly safe. It claims that potassium bromate gets converted into potassium bromide, a similar yet non-carcinogenic chemical, during the baking process.

However, testing in the UK has proven that this is not the case and that potassium bromate still remains after the baking process.

WHAT TO DO

There are three concrete steps that you can take.

First, be aware of which conventional brands are using potassium bromate in their products and avoid them.

According to the Environmental Working Group, there are currently at least 86 baked goods and other food products found on supermarket shelves, including well-known brands and products such as Hormel Foods breakfast sandwiches, Weis Kaiser rolls and French toast, and Goya turnover pastry dough.

Amello’s Italian Style Raspberry Drop Cookies
Amon’s Kosher Deep Dish Pizza
Busken, Tea Cookies
Canadian Home Style Pizza Cheesy Veggie
Canadian Home Style Pizza Fluffy & Cripsy
Caribbean Food Delights Mild Beef Patties
Chopsie’s Pizza Rolls
Dockside Classic Crab & Cheese Bites
Dockside Classics Crab Cakes
Dockside Classics Lobster Cakes
Fresh Daily Easter Bun
Fresh Daily Inc. Spice Fruit Bun
Fresh Daily Nutmeg Bread
Fresh Daily Round Spice Bun
Fried Garlic Sticks
Fried Sticks Palitos Lemon
Galletas Paloma Castilla Crackers
Giovanni’s Kaiser Italian Rolls
Golden Krust Fresh Traditional Style Whole
Golden Krust Hard Dough Bread
Golden Krust Jamaican Style Chicken Patties
Golden Krust Spice Bun
Goya Dough For Turnover Pastries
Harrington’s Amish Style Handmade Egg Noodles (2)
Home Like Hard Rolls
Hormel Bacon Egg & Cheese in Deli Bagel
Hormel Black Label Breakfast Sandwiches
Imperial Garden Pork Egg Rolls
J.T.M Chicken Philly Cheese Steak Kit 4 Complete Sandiwiches
J.T.M Meatball Sub Kit
J2 Broadway’s Gourmet Pizza
La Bayamesa Corn Muffins
La Bayamesa Pineapple Filled Pastry
La Fe Chicken Croquettes
La Fe Tropical Crackers
La Gustosa Tortelli With Cheese
La Rosa’s Hoagy Rolls
Larosa’s Meatballs
Lemon Spicy Sticks
Longo’s Pizza Crusts
Longo’s Sicilian Pizza Crust
Lucca’s Italian Rolls
Mary’s Bakery Guava Bread
Mary’s Bakery Sweet Bread
Minardi Round Bread
Minardi’s French Mini Bread
Murry’s French Toast Bites Cinnamon Blast
New York Flatbread Everything
New York Flatbread Sesame (2)
New York Flatbreads Garlic (2)
Palagonia 6 Mini Hero’s
Palagonia French Bread
Palagonia Italian Bread (2)
Palagonia Panino Italiano
Palagonia Rolls
Palagonia Sliced Heros
Palagonia Sliced Italian Bread
Pao Ge Milho Apple Cake
Pierino Jumbo Shells With Cheese
Pierino Manicotti With Cheese
Racine Bakery Pumpernickel
Racine Bakery Sunflower Rye Bread
Rico Original Discos, Dough For Turnover Pastries
Rico Original Grandes
Royal Caribbean Bakery Hard Dough Bread (2)
Scotto’s Gourmet Cookies
Sibstar Bread Farmers
Sibstar Bread White Wheat
Stern’s 100% Whole Wheat Bread
Super Cakes Milk Bread
Super Craft Milk Bread
Tastee Choice Chicken Parmigiana and Penne Pasta
Tastee Choice, Orange Chicken
Terranova Bakery Pane Di Casa
Terranova Bakery Plain Friselle
Terranova Bakery Wheat Bread
The Bakery Bacon Mini Pastries Kolacky Cream Cheese
Tony Luke’s Chicken Cheesesteak
Tony Luke’s Roast Pork Sandwiches
Triana Almond Cake
Triana Pineapple Cake
Tudor Bakery Biscotti Almond
We Are The Finest! Odessa White Bread
Weis Enriched Rolls Kaiser (2)
Weis French Toast Bites Cinnamon
Wheat Bran Bread

Second, sign the Environmental Working Group’s petition, which is demanding that companies immediately stop using potassium bromate in their products.

To sign the e-petition, click HERE.  

Third, make sure that you and your family are purchasing organic bread because potassium bromate is not allowed in organic products.

Here are some great brands to choose from.

One Degree Organic Foods – sprouted, Non-GMO Project verified, veganic

Silver Hills – certified gluten-free, sprouted, Non-GMO Project verified

Dave’s Killer Bread – Non-GMO Project verified

Rudi’s Organic Bakery

Alvarado St. Bakery – sprouted, made with organic grains

Manna – sprouted, yeast-free

Ezekial 4:9 – sprouted, made with organic grains

Please share this post with anyone you know that is still eating conventionally-produced bread. It is vital that they know the truth about this risky ingredient.

A message from Foodstirs

A Spring Limited-Edition: Hunny Bunny Garden Party Kit

Hop into spring with this limited edition suh-weet treat!

The Hunny Bunny Garden Party Kit includes all of the mixes and tools you need to bake up a yummy cupcake garden.

Order your kit today!

Go deeper

Living Maxwell

Better Choices

What is Cold-Brew Coffee and Why You Should Know About it

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.

Go deeper Arrow

A message from Foodstirs

Finally! Yum-Mazing Donuts Without all the Junk

Consumers refuse to compromise, and Foodstirs — with its Junk-Free Bakery™ — is delivering on those expectations.

USDA certified organic, Non-GMO, nothing artificial, 25% less sugar than those other guys and yum-mazing taste!

Get your donuts today.

Living Maxwell

Better Choices

Organic Restaurants – A Very Important Question To Ask

I get asked all of the time by people “how do I know that the food that I am eating is organic?”

Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.

Yet, what do we do when we go to restaurants?

While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.

In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.

Living Maxwell

Better Choices

New to Organic? – Start with This Inexpensive Breakfast

One question that I get a lot is “How should a person get started with organic food?” One complaint I hear a lot is that organic food costs too much.

Let me both answer this question and address this complaint with a story.

Last week, Brian, a new friend of mine, came to me for some food-related advice. He wanted to know what he could be doing to eat healthier, as he was “crashing” in the middle of the afternoon. Brian was very concerned that his eating habits were negatively impacting his ability to perform at work, which would impact his ability to make money.

He did not know much about organic and was very concerned about the price. When I started talking about organic food, the first words out of his mouth were “Hey, I don’t make $20,000 per month.”

Brian went on to tell me about the fast-food breakfasts that he had been eating and he didn’t think it was the cause of his problem.

Go deeper Arrow
livingmaxwell: a guide to organic food & drink