Explore Coverage

Living Maxwell

Company Stories

SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

For both parties — and the organic industry as a whole — it is a win-win deal.

“This transaction further solidifies SunOpta’s future direction as a high-growth, plant-based company focused on providing value-added products in competitively advantaged categories,” said Joe Ennen, Chief Executive Officer of SunOpta. “Furthermore, this transaction de-levers and strengthens SunOpta’s balance sheet, enabling the acceleration of near-term expansion plans in our fast-growing plant-based food and beverage segment.”

For Tradin Organic, the company will now have the resources to further develop its supply chain and processing capabilities in the U.S. and Europe, as well as Asia and Africa.

“With the new ownership structure, our ability to offer customers a wider range of products will grow, and we’ll be able to provide a deeper level of service as well. Acomo has been around for over 100 years and also sources ingredients from around the world, but mostly on the conventional side. This is a great cultural fit,” said Gerard Versteegh, Chief Executive Officer of Tradin Organic.

Moving forward under Acomo, Tradin Organic has several near-term objectives, including further expanding its cocoa capabilities, investing more into its oil business in Eastern Europe and developing processing facilities for plant-based ingredients of meat replacements; most notably with organic ingredients such as chickpeas, lentils, fava beans, soybeans and seed proteins.

One of its goals is to dedicate more resources to West Africa and East Africa, and the company is looking to set up a $30M impact development fund, which would help jumpstart these projects and provide hard-to-obtain working capital.

Hendrik Rabbie, Vice President of Tradin Organic and the person who has driven the company’s torrid growth in the U.S., is very optimistic about what lies ahead.

“When we opened our office in Connecticut back in 2008, we had four employees. Today, our U.S. business accounts for well over half of the revenue for Tradin Organic, with hundreds and hundreds of organic companies as customers. We now have a tremendous opportunity to be of even greater service to organic brands while also helping to push for regenerative organic agriculture around the world.”

MY TAKE

This is a rare instance when both parties walk away real winners.

SunOpta will be able to focus on its plant-based beverage and food business, and it has just made a huge and very savvy investment in an oat milk extraction facility in Minnesota, which is expected to come online this quarter.

Meanwhile, Tradin Organic can grow its capabilities for organic ingredient sourcing in both developed and developing countries. It will now have greater resources and an increased commitment to pursue very impactful projects, such as what it has done with organic cocoa in Sierra Leone and organic avocado oil in Ethiopia.

While many consumers may not be familiar with Tradin Organic, it is an incredibly important organization. The company works hand-in-hand with small organic farmers all over the globe and facilitates international commerce to help improve the standard of living for people in vulnerable places. Furthermore, Tradin Organic is an extremely dedicated advocate for transparency and integrity in the organic supply chain.

Having gotten to know the management team over many years, I can assure people that this is a company that truly cares.

And the fact that it will now have the mandate to push its business to an even greater level is a big win for the entire organic industry.

 

A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Go deeper

Living Maxwell

Company Stories

Top 5 Organic Products from Natural Products Expo East 2023 in Philadephia

For as long as I have been covering the organic food industry, I have attended Natural Products Expo East, with my first show in Boston in 2009.

So, it is very bittersweet to report that after last week’s show in Philadelphia, there will be no more Expo East moving forward. New Hope, the organizer of the event, has decided to launch something new in 2024 called Newtopia Now.

Go deeper Arrow

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Go deeper Arrow

Living Maxwell

Company Stories

MUST-WATCH: The Documentary BITTER SEEDS Tells the Shocking Story of Why 250,000 Farmers in India Have Committed Suicide

Recently, I was sent a screener of the documentary BITTER SEEDS, winner of the Green Screen Award at IDFA Amsterdam, winner of the Global Justice Award at OXFAM Novib, and official selection at the Telluride Film Festival.

Despite all of its acclaim, I put off watching the movie because I knew the horror that would be awaiting me. And my fears were completely justified.

Never before have I watched a film where I have had a tear in my eye from beginning to end. Never.

India is suffering a major crisis right now – 250,000 farmers have committed suicide over the past 16 years. But why are they doing this?

Go deeper Arrow
livingmaxwell: a guide to organic food & drink