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Living Maxwell

Better Choices

What’s With These Holes in My Kale?

Ok. Let’s be very, very honest here.

How many times have you been at the market, looked at a piece of organic produce, seen numerous imperfections, and then searched for something that looked a little bit more aesthetically pleasing?

I’m certainly guilty of doing that.

But the question is: Why do we do this?

My sense is that we have this belief in the U.S. that fruit and vegetables are supposed to look “perfect”. And if they are not perfect, there is something wrong with them.

Yet, as organic consumers, this is something that we need to get beyond.

Take, for example, the kale (above) that I bought in Nantucket this past weekend at Pumpkin Pond Farm, a certified organic farm.

The kale is full of holes, something that I have encountered numerous times at my local organic market. I have always thought that some insect had eaten its way through it and “infected” or “damaged” it.  Therefore, it was to be avoided.

However, this is very much not the case.

According to Joshua Melanson, an organic farmer at Pumpkin Pond Farm, “there is absolutely nothing wrong with the kale. The flea beetle creates small holes but doesn’t transmit any disease. There is simply less kale.”

Apparently, it isn’t just kale that flea beetles like to feast on. They feed on all types of brassica, such as mustard greens, arugula, broccoli and cabbage, and are very common in organic cropping.

Farmers can avoid having holes in the kale by covering the crops each night, a very cumbersome process, or by spraying them with super-toxic synthetic pesticides, something that organic farmers cannot do.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Organic Insider

Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Better Choices

5 Questions with Dr. Joel Kahn, Leading Cardiologist and Author of The Plant-Based Solution

Last April, I was in Denver attending the National Organic Standards Board meeting and went to dinner one night at True Food Kitchen.

Sitting at a community table, I struck up a conversation with a woman across from me and she proceeded to tell me that she had recently switched to a vegan diet.

“So, do you know Dr. Joel Kahn? The cardiologist from Detroit,” I asked.

Given that the plant-based world is a tight community and that Dr. Kahn is a social media star, I had a feeling that she might have known him.

“Do I know Dr. Kahn?” she responded with her face completely lit up. “He’s the reason I am a vegan today! Everything he talks about online and in his books convinced me to go plant-based!”

With the release of his excellent new book The Plant-Based Solution, Dr. Joel Kahn is looking to make a similar impact on many more people.

I recently caught up with my friend, and here is what he had to say.

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Living Maxwell

Better Choices

Study: Organic Ketchup Has Higher Levels of Antioxidants than Conventional Ketchup

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

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livingmaxwell: a guide to organic food & drink