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Better Choices

One question that I get a lot is “How should a person get started with organic food?” One complaint I hear a lot is that organic food costs too much.

Let me both answer this question and address this complaint with a story.

Last week, Brian, a new friend of mine, came to me for some food-related advice. He wanted to know what he could be doing to eat healthier, as he was “crashing” in the middle of the afternoon. Brian was very concerned that his eating habits were negatively impacting his ability to perform at work, which would impact his ability to make money.

He did not know much about organic and was very concerned about the price. When I started talking about organic food, the first words out of his mouth were “Hey, I don’t make $20,000 per month.”

Brian went on to tell me about the fast-food breakfasts that he had been eating and he didn’t think it was the cause of his problem.

Living Maxwell

Personal

Yesterday, a journalist was interviewing me and wanted to know about my eating habits.

When I proceeded to tell her all of the organic food that I keep in my fridge and that I put into my body each day, she then asked the question “What are your guilty pleasures?”

Maybe I am an anomaly but I don’t have any guilty pleasures. I simply do not view that way.

First, I view food as medicine. This means that I want to put the most nutritious food (organic food) into my body, so that my body will be as healthy as possible.

Living Maxwell

Company Stories

Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today.

While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CEO, long-time industry veteran and brand-building guru Greg Fleishman as COO, and marketing standout Sarah Michelle Gellar as Chief Creative Officer, the company’s intentions were clear from the very beginning.

“Foodstirs is about the power of baking, and we wanted to help create an experience that allows families to connect with each other in an easy and convenient way. Our product is empowering them to do this,” said Greg Fleishman.

Living Maxwell

Better Choices

A while ago I did a story on gold nugget mandarins and when I saw this unknown fruit above, I couldn’t help but think of them because of the similarity of the rind.

And just as I had never seen gold nugget mandarins before, the same was true with these organic kaffir limes.

When I started asking the woman at my local organic market about kaffir limes, she quickly asked “Do you want to try one?”

With a bit of reluctance, I said “Ok, I guess.” After all, eating limes isn’t something that I normally do.

Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S., was held last week in Anaheim and attracted more than 65,000 visitors.

I came across some fantastic innovation at the show — a handful of products that I had never seen before and others that brought me back to my childhood.

Here are my Top 5 Organic Products of Expo West 2023:

Living Maxwell

Company Stories

When I review organic food products, I do my best to make sure that they are available either online or at retail locations throughout much of the country, so readers can go buy them.

Sometimes, however, my excitement about a product is so strong that I have to make an exception.

Over the Thanksgiving holidays, not only was I fortunate to have eaten at Dr. Andrew Weil’s restaurant True Food Kitchen for the very first time, but I was also lucky enough to have discovered Ozuké kimchi by the Esoteric Food Company.

For the most part, sauerkraut, kimchi and other fermented foods is a very regional business.

So, wherever you go in the U.S., there tends to be a different local producer of these foods.

Living Maxwell

Personal

Last week I wrote about dating a non-organic woman and the challenges that it creates. A few questions that I grapple with are these — Is my very strong desire to be with someone who eats organic eliminating many great women with whom I could have a relationship? And, is my rigidity causing more harm than good?

Over the last few years, it has become increasingly clear that health is one of my most important values. Almost everything I do revolves health and eating organic food is a huge passion of mine.

My values are what they are and they are not going to change. The only woman with whom I am going to have a successful and happy relationship is someone who shares this same value. Does this mean that she has to be as passionate or into health (organic food) as I am? No, because she may never have been exposed to this lifestyle and doesn’t know much about it. That is perfectly understandable. However, she needs to be open to this way of living and eager to embrace it.