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Living Maxwell

Company Stories

Recently, I was sent a screener of the documentary BITTER SEEDS, winner of the Green Screen Award at IDFA Amsterdam, winner of the Global Justice Award at OXFAM Novib, and official selection at the Telluride Film Festival.

Despite all of its acclaim, I put off watching the movie because I knew the horror that would be awaiting me. And my fears were completely justified.

Never before have I watched a film where I have had a tear in my eye from beginning to end. Never.

India is suffering a major crisis right now – 250,000 farmers have committed suicide over the past 16 years. But why are they doing this?

Living Maxwell

Company Stories

With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.

This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.

Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.

In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

Living Maxwell

Must-Read

* Ultrafine particles are linked to serious health conditions such as lung cancer and cardiovascular disease. The EPA warns about the dangers of ultrafine particles.

* Using a Particle Counter (a Class 1 medical device), we test the Intellipure vs. the Molekule and the Intellipure vs. the Molekule. Both tests demonstrate that the Intellipure removes 100% of all ultrafine particles while the Molekule and the Dyson both fall very short of that number.

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size.

* Use the code LIVINGMAXWELL to get 10% off your Intellipure machine.

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For those of us who truly care about health, we eat organic food, we drink purified water, we exercise, we meditate, we do yoga, we have a positive attitude, we use clean personal care products and the list goes on and on and on.

Organic Insider

Better Choices

In yet another study, we have more evidence that organic is a healthier choice.

A report out of the University of Barcelona claims that organic tomatoes have a higher amount of antioxidants than conventional tomatoes.

Researchers used liquid chromatography coupled to mass spectrometry to determine that organic tomatoes have a greater amount of phenolic compounds or polyphenols. Polyphenols, which are natural antioxidants of plant origin, are associated with the prevention of cardiovascular and degenerative diseases, and some forms of cancer.

Living Maxwell

Better Choices

Earlier this year, I wrote a post talking about the tremendous health benefits of black sesame seeds.

I love putting them on quinoa, millet, and on my salads, and they add a whole new dimension to whatever food that I am eating.

Since Brazil nut milk and cashew milk are two drinks that I make quite often, I started asking myself “What if I made a milk out of organic black sesame seeds?”

My immediate thought was that the taste would be too harsh or too strong, and that I would need to use a lot of honey or organic palm sugar to even it out.

Over the past week or so, I have been experimenting with black sesame seed milk and much to my surprise, I have been thrilled with the results.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

Living Maxwell

Better Choices

Aside from the fact that conventionally-raised animals can be pumped with synthetic growth hormones and can be fed genetically-modified grain that has been sprayed with super-toxic pesticides, there is now another scary reason to avoid conventional meat: superbugs.

In results from a just released study, Consumers Reports found that 18 percent of the ground beef samples from conventionally-raised cows contained dangerous superbugs resistant to three or more classes of antibiotics used to treat illness in humans. This is compared with just 9 percent of ground beef from samples that were sustainably produced.

Consumer Reports purchased 300 packages – 458 pounds – of conventionally and sustainably produced ground beef from grocery, big-box, and natural food stores in 26 cities across the country.