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Dr. Bronner’s Releases Cannabis-Scented Bar Soap to Support Sun+Earth Certified Campaign

Dr. Bronner’s, the beloved soap brand that donates 8.6% of its revenues to social and environmental causes, has released a limited-edition, cannabis-scented fragrance of its classic bar soap to support a new consumer education and crowdfunding campaign for Sun+Earth Certified.

Founded by the International Cannabis Farmers Association, Cannabis Conservancy and Certified Kind, along with deep support from Dr. Bronner’s, Sun+Earth is a program inspired by and aligned with the Regenerative Organic Certification standard but tailored to the way cannabis is grown and produced.

It is based on three pillars:

1 – Earth Care & Cultivation (regenerative farming methods, grown in the soil and under the sun, no chemicals, no hydroponics, no energy-intensive indoor grow facilities)

2 – Human Empowerment (fair treatment of farm workers)

3 – Community Engagement (requires farms to engage with their local community)

For anyone who supports the Sun+Earth Campaign, which lasts until December 20th, Dr. Bronner’s will be giving donors a limited-edition Sun+Earth Cannabis Scented Bar Soap as a thank you gift.

“Dr. Bronner’s is passionate about drug policy reform and ending cannabis prohibition at the federal level. We’re also deeply engaged in the global movement for regenerative organic agriculture, against industrial chemical agriculture,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “In alignment with these values, the Sun+Earth Certified program addresses systemic problems in the cannabis industry, which is dominated by energy-intensive indoor operations and practices that rely on toxic chemical fertilizers, rather than regenerative models that rely on sunlight and healthy living soil.”

THE SPECIAL SOAP

The Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap is Dr. Bronner’s legacy bar soap formula, with the added magic of Sun+Earth Certified terpenes from regenerative organic hemp grown at East Fork Cultivars in Takilma, Oregon.

It can be used for the same cleaning purposes the company’s other scents of bar soaps are used for, as an excellent soap for hands, face and body, as well as washing the dog, laundry, dishes, fresh produce, and more. The earthy, enticing scent evokes an unmistakable cannabis aroma and is intended to catalyze a surge of consumer engagement with Sun+Earth Certified.

Though Sun+Earth Certified farms and brands produce both medicinal and recreational cannabis products in states where cannabis prohibition has been lifted, Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap does not contain cannabinoids and is not subject to federal law prohibiting ‘marijuana.’

Launched last month and running until December 20th, Sun+Earth has been running a nationwide consumer education and crowdfunding campaign to raise awareness about the importance of regenerative organic agriculture and the need to shift the cannabis industry away from corporatized, industrialized indoor growing warehouses, and towards a more regenerative, sustainable cultivation system.

The campaign seeks to raise $25,000, which will allow Sun+Earth to help
subsidize the cost of certification for regenerative cannabis farmers and expand to more states thereby making regenerative cannabis more widely available to consumers.

In addition to Dr. Bronner’s, the campaign effort is endorsed by such noteworthy cannabis and environmental advocates as visionary artist Alex Grey, eco-clothing manufacturer Ital Collective, and others.

“We are grateful for Dr. Bronner’s support of our Sun+Earth Certified campaign and hope this effort will significantly grow our regenerative cannabis community,” said Andrew Black, Executive Director of Sun+Earth Certified. “Consumers are increasingly committed to making sure their cannabis products are not only healthy for their bodies and free of toxic chemicals, but also cultivated in a model that gives back to the Earth and farm communities.

I have personally donated to the Sun+Earth Campaign and encourage you to do so as well. This is a fantastic organization that is helping to create an incredibly important regenerative ecosystem for both cannabis farmers and consumers, and it will be of immense benefit to our planet as well.

Just another amazing initiative from my friends at Dr. Bronner’s.

A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

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Living Maxwell

Company Stories

SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Company Stories

Whole Planet Foundation is Transforming Lives in Costa Rica

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.

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Living Maxwell

Company Stories

Trailblazing Marketing and Communcations Firm Christie & Co. Celebrates its 30th Anniversary

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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