Dr. Bronner’s, the beloved soap brand that donates 8.6% of its revenues to social and environmental causes, has released a limited-edition, cannabis-scented fragrance of its classic bar soap to support a new consumer education and crowdfunding campaign for Sun+Earth Certified.
Founded by the International Cannabis Farmers Association, Cannabis Conservancy and Certified Kind, along with deep support from Dr. Bronner’s, Sun+Earth is a program inspired by and aligned with the Regenerative Organic Certification standard but tailored to the way cannabis is grown and produced.
It is based on three pillars:
1 – Earth Care & Cultivation (regenerative farming methods, grown in the soil and under the sun, no chemicals, no hydroponics, no energy-intensive indoor grow facilities)
2 – Human Empowerment (fair treatment of farm workers)
3 – Community Engagement (requires farms to engage with their local community)
For anyone who supports the Sun+Earth Campaign, which lasts until December 20th, Dr. Bronner’s will be giving donors a limited-edition Sun+Earth Cannabis Scented Bar Soap as a thank you gift.
“Dr. Bronner’s is passionate about drug policy reform and ending cannabis prohibition at the federal level. We’re also deeply engaged in the global movement for regenerative organic agriculture, against industrial chemical agriculture,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “In alignment with these values, the Sun+Earth Certified program addresses systemic problems in the cannabis industry, which is dominated by energy-intensive indoor operations and practices that rely on toxic chemical fertilizers, rather than regenerative models that rely on sunlight and healthy living soil.”
THE SPECIAL SOAP
The Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap is Dr. Bronner’s legacy bar soap formula, with the added magic of Sun+Earth Certified terpenes from regenerative organic hemp grown at East Fork Cultivars in Takilma, Oregon.
It can be used for the same cleaning purposes the company’s other scents of bar soaps are used for, as an excellent soap for hands, face and body, as well as washing the dog, laundry, dishes, fresh produce, and more. The earthy, enticing scent evokes an unmistakable cannabis aroma and is intended to catalyze a surge of consumer engagement with Sun+Earth Certified.
Though Sun+Earth Certified farms and brands produce both medicinal and recreational cannabis products in states where cannabis prohibition has been lifted, Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap does not contain cannabinoids and is not subject to federal law prohibiting ‘marijuana.’
Launched last month and running until December 20th, Sun+Earth has been running a nationwide consumer education and crowdfunding campaign to raise awareness about the importance of regenerative organic agriculture and the need to shift the cannabis industry away from corporatized, industrialized indoor growing warehouses, and towards a more regenerative, sustainable cultivation system.
The campaign seeks to raise $25,000, which will allow Sun+Earth to help
subsidize the cost of certification for regenerative cannabis farmers and expand to more states thereby making regenerative cannabis more widely available to consumers.
In addition to Dr. Bronner’s, the campaign effort is endorsed by such noteworthy cannabis and environmental advocates as visionary artist Alex Grey, eco-clothing manufacturer Ital Collective, and others.
“We are grateful for Dr. Bronner’s support of our Sun+Earth Certified campaign and hope this effort will significantly grow our regenerative cannabis community,” said Andrew Black, Executive Director of Sun+Earth Certified. “Consumers are increasingly committed to making sure their cannabis products are not only healthy for their bodies and free of toxic chemicals, but also cultivated in a model that gives back to the Earth and farm communities.
I have personally donated to the Sun+Earth Campaign and encourage you to do so as well. This is a fantastic organization that is helping to create an incredibly important regenerative ecosystem for both cannabis farmers and consumers, and it will be of immense benefit to our planet as well.
Just another amazing initiative from my friends at Dr. Bronner’s.