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Company Stories

Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.

Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:

1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.

Living Maxwell

Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Living Maxwell

Better Choices

For many of us who understand the importance of organic, we eat and buy organic food without thinking about it.

We know that we don’t want to consume food that contains artificial growth hormones, synthetic pesticides or genetically-modified organisms (GMOs).

We know that it is essential for us to purchase the highest quality food possible.

We know that food is medicine.

Yet, there are too many people out there who are just not that concerned about the food that goes into their bodies. They largely assume that since our government allows it on the shelf, it is safe.

Living Maxwell

Personal

I got a call at about 8AM this morning from my good friend Karl, who lives in Miami.

It was very surprising to hear from him at that hour because we normally talk late at night. However, he had some interesting news to share – my Fox News Channel interview had made The Colbert Report.

Colbert reported on the loss of I-522, the GMO-labeling initiative in Washington State, and took serious aim at GMOs and the GMO-companies who are fighting against labeling.

Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Organic Insider

Company Stories

Whenever you start talking about organic food and political affiliations, many people seem to think that organic food advocates are all Democrats. Yet, the answer is not that simple and is much more complex than one might think.

In “The Politics of Organic Farming: Populists, Evangelicals, and the Agriculture of the Middle” (once on the page, click on the link that says “PDF – 786KB”), the amazing food magazine Gastronomica delves into this question and explores the matter from a historical, geographical and cultural context.

As the article points out, organic food supporters have been incredibly betrayed by President Obama. So, does that mean that Republicans are now the big proponents of organic food? Well, yes and no.

Living Maxwell

Company Stories

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.