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Better Choices

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.

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Company Stories

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

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Personal

In the summer of 2001, after being on Prozac for more than a decade, I made the life-altering decision to go off of antidepressants.

Despite what doctors and nearly everyone else around me were saying – that I had a chemical imbalance and that antidepressants were essential to keep me going – I believed otherwise. Intuitively, I knew that there was a better way to live, yet almost no one in my support system was in agreement with this line of thinking.

For the millions of people facing depression and who have similar doubts about medication being the only answer, a book has arrived that completely validates our concerns.

Living Maxwell

Better Choices

I just love reading announcements like this. Researchers at Washington State University just released the results of their study of strawberries and concluded that organic is superior to conventional in several different categories.

Not that this is any great surprise to me but having empirical evidence is always beneficial.

The study, which was published in PLoS One, came to the following conclusions about organic strawberries:

– Longer shelf life and greater dry matter.

– Higher antioxidant activity and concentrations of ascorbic acid and phenolic compounds.

– Sweeter taste, better flavor and appearance.

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Company Stories

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

Living Maxwell

Must-Read

Based on some things that I have been writing about lately and reading in the news, it got me thinking.

There is complete acceptance, tolerance, and even encouragement in our country for people to eat conventionally-grown food, which has been sprayed with synthetic pesticides.

And make no mistake about it. Food sprayed with these pesticides is food sprayed with poison. Period.

Living Maxwell

Better Choices

When people get into a debate about whether organic food is worth it or not, the first issue that always comes up is price.

While organic can cost a little more, there are numerous ways to make it less expensive, such as buying in the bulk bins or purchasing directly from local organic farmers.

Yet, what is often missing in this discussion is how organic is so much better for the planet.

And this is something that absolutely must be part of the narrative as to why organic is the superior choice, particularly because the global food system is responsible for 44-57% of global greenhouse gas emissions.