One of my favorite things to do each year at Natural Products Expo West is to pick out the best trade show booths. While the majority of people’s time and attention is focused on showcasing new products, it cannot be overlooked that a good number of brands invest a tremendous amount of energy and resources into building their trade show booths.
As such, I like to recognize those companies that go the extra mile and present something special.
What I look for most are originality, interactive experiences, and impact. Two of this year’s winners brought a very educational and scientific approach to their booths, and the other one took home the prize for sheer dedication to a cause.
Here are my Best Trade Show Booths at Expo West 2019.
On the first day of the show when I was interviewing Carla Vernon, President of the Natural and Organic Operating Unit for General Mills, she said, “Make sure you see our booth. I think you’re going to like it.”