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Living Maxwell

Company Stories

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

Organic Insider

Company Stories

A few months after the DARK Act passed, which many in the industry called a massive betrayal of organic by the Organic Trade Association, the fallout continues.

As I shared the news on Facebook recently, Dr. Bronner’s, one of the leading and most vocal GMO-labeling advocates in the country, has quit the Organic Trade Association in protest.

Living Maxwell

Must-Read

I almost fell over in my chair the other day when I read this one in the journal Environmental Health Perspectives.

In nearly half of the samples tested, researchers found traces of hexabromocyclododecane (HBCD) in peanut butter, cold cuts, turkey, beef, and other fatty foods.

So what is HBCD exactly?

It is a flame retardant commonly used in the foam insulation of building walls, upholstered furniture, automobile interior textiles, car cushions and electronic equipment.

How toxic is it and who is concerned about it?

Living Maxwell

Company Stories

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.

Living Maxwell

Better Choices

For many of us who understand the importance of organic, we eat and buy organic food without thinking about it.

We know that we don’t want to consume food that contains artificial growth hormones, synthetic pesticides or genetically-modified organisms (GMOs).

We know that it is essential for us to purchase the highest quality food possible.

We know that food is medicine.

Yet, there are too many people out there who are just not that concerned about the food that goes into their bodies. They largely assume that since our government allows it on the shelf, it is safe.

Living Maxwell

Better Choices

I get asked all of the time by people “how do I know that the food that I am eating is organic?”

Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.

Yet, what do we do when we go to restaurants?

While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.

In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.

Organic Insider

Must-Read

For anyone who cares about the integrity of organic and the future of our industry, what has transpired with Carey Gillam should be of incredible concern.

Recently released court documents revealed that Gillam, a journalist and author of Whitewash: The Story of a Weed Killer, Cancer, and the Corruption of Science, was the target of a carefully-crafted campaign by Monsanto to discredit her.