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Better Choices

Why Organic Almonds? Because of the Super-Toxic Fumigant Propylene Oxide

As more and more people are moving toward a plant-based diet and migrating away from animal products, organic cannot be forgotten in this equation.

Unfortunately, I see far too many people who think that as long as it is plant-based, that is sufficient. It’s not.

Case in point: almonds.

In the early 2000s, there were a few outbreaks of salmonella traced to raw almonds from California, a state where nearly 100% of America’s almonds are grown. As a result, the USDA implemented a rule that required all almonds grown in California to be pasteurized. This holds true for both organic and non-organic varieties.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Better Choices

Organic Wine — Does it Contain Sulfites?

In wine, there are naturally occurring sulfites and added sulfites. The naturally occurring sulfites are a by-product of the fermentation process and it is nearly impossible to have a sulfite-free wine.

Winemakers have been working with sulfite agents, added sulfites, for hundreds of years. They were originally introduced in Europe as a preservative and are used to prevent spoiling.

It is possible, however, to have a wine that is free of added sulfates and that is organic wine. The four main attributes of USDA certified organic wine are:

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Organic Insider

Must-Read

Why We Should be Very Worried about GMO Contamination of Alfalfa

Many people are under the impression that organic crops will just “always be there”.

Meaning, we don’t have to worry, we’ll just go to the local farmers market or Whole Foods, they’ll always have organic. These people will figure out any potential problems.

Yet, if you look behind the scenes and learn what is happening with alfalfa, a main source of feed for animals in the organic meat and dairy industries, you’ll quickly realize that the situation for organic is very dire.

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Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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Organic Insider

Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Supermarket Spotlight: Erewhon in Los Angeles is an Absolute Must-Visit Destination

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

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Living Maxwell

Company Stories

Top 5 Organic Products of Fancy Food Show 2022

For the first time in three years, the Fancy Food Show returned to New York City, and as usual, it was a spectacular show.

While walking around the show on the first day, I was getting a bit concerned that I wasn’t going to find some stellar new organic products. But by the end of the show on the third day, I completely changed my mind.

Some of the new organic products that I discovered have the potential to be very large, well-known national brands, and the innovation that I saw was outstanding. Additionally, narrowing this list down to just five products was incredibly challenging. It easily could have been ten.

Here are my Top 5 Organic Products of Fancy Food Show 2022.

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livingmaxwell: a guide to organic food & drink