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Living Maxwell

Better Choices

In a previous post, I wrote that milk is the most important organic product that a family can buy.

But milk is by no means the only item that people should be concerned about.

The worst offender on the Environmental Working Group’s Dirty Dozen list are apples.

Forbes magazine recently did an excellent piece talking about five reasons to eat organic apples, and I wanted to share the highlights with you and provide commentary. To read the full article, click here.

Reason #1 – The average conventionally grown apple has more pesticide residue on it than any other fruit or vegetable.

Data from the Environmental Working Group showed that 98% of 700 apples tested had pesticides on them and that 48 different pesticides appeared. WOW!!!!

Living Maxwell

Company Stories

Recently, I was sent a screener of the documentary BITTER SEEDS, winner of the Green Screen Award at IDFA Amsterdam, winner of the Global Justice Award at OXFAM Novib, and official selection at the Telluride Film Festival.

Despite all of its acclaim, I put off watching the movie because I knew the horror that would be awaiting me. And my fears were completely justified.

Never before have I watched a film where I have had a tear in my eye from beginning to end. Never.

India is suffering a major crisis right now – 250,000 farmers have committed suicide over the past 16 years. But why are they doing this?

Living Maxwell

Company Stories

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

Organic Insider

Company Stories

On late Friday afternoon, President Obama signed the sham Stabenow-Roberts GMO-Labeling bill (S. 764) which will allow, among many other things, companies to use QR codes instead of clear GMO labels on a food product’s packaging.

This bill is so discriminatory and so poorly written that it potentially violates several amendments of the Constitution. Additionally, it puts the integrity of the organic seal in real jeopardy.

What is arguably the most troubling aspect of this bill is that while almost every single organic consumer organization fought this bill, the organic industry’s leading trade organization praised the bill and lobbied for it to pass.

Here are the key points to understand, in terms of analyzing the bill, what this means for the organic industry, and where we go from here.

Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S., was held last week in Anaheim and attracted more than 65,000 visitors.

I came across some fantastic innovation at the show — a handful of products that I had never seen before and others that brought me back to my childhood.

Here are my Top 5 Organic Products of Expo West 2023:

Organic Insider

Must-Read

If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).

Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.

But contrary to what one might believe, it is not a substitution for the USDA organic seal. Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification.

Living Maxwell

Better Choices

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.