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Soap & Soul is The Quintessential Dr. Bronner’s Book

For those of us who are fans of Dr. Bronner’s, the company’s products have a constant presence in our households, and we use them to clean our bodies and physical surroundings on a daily basis.

While this is unquestionably a critical component of our lives and imperative to maintain good health, cleaning transcends removing whatever is on our skin, on our clothes or on our kitchen countertops. It also affects our emotional well-being and directly impacts how we show up in the world.

And this is precisely why Lisa Bronner’s Soap & Soul: A Practical Guide to Minding Your Home, Your Body and Your Spirit with Dr. Bronner’s Magic Soaps spoke to me so much, as it squarely touches on the importance of cleaning both the tangible and intangible — an essential formula for a meaningful life.

Lisa Bronner’s background and lineage provide real credibility when it comes discussing this subject, and she does it with empathy and eloquence.

Her grandfather, Emanuel, founded the company in 1948, and her two brothers David and Michael, cosmic engagement officer (CEO) and president, respectively, now run Dr. Bronner’s, alongside her mother Trudy (chief financial officer) and her husband Michael Milam (chief operations officer.) Aside from having a serious soap pedigree, Lisa’s family company is rooted in the culture of elevating the spirit of those around them, which is demonstrated by Dr. Bronner’s donating approximately 5% of yearly revenue to environmental, organic and social causes, in addition to officers’ salaries being capped at 5x the lowest-paid fully-vested position.

Sharing her expertise of the company’s soap products began on a formal basis in 2008, when Lisa’s brother, Michael, asked her to help answer email inquiries from customers. Two years later, she launched her Going Green with Lisa Bronner blog, where she expanded this knowledge base to also include a wide range of eco-friendly lifestyle topics. And now with the new book, it is yet another forum to share this information.

“There are so many parallels with cleaning the physical and emotional space, and I wanted the title of the book to encompass both of these realms,” she said.

“My grandfather used to tell the story of someone who called him with real distress. He told this person to ‘clean your house and call me back.’ He was right. If our problem is a spirit that is burdened, taking control of something that you can see is very empowering. There is value to physical engagement with our environment, and it is very easy not to make the connection.”

While Lisa fully acknowledges that such a philosophy is hardly novel, there is something powerful about being reminded of this message, especially given the context.

Soap & Soul is about as perfect of a book for this iconic brand that I can imagine, primarily because it is a meditation on both soap and life, and the biggest compliment that I can give Soap & Soul is that I still think about it often, even though I read it weeks ago.

(At Natural Products Expo East 2023 with Lisa and David.)

A message from E3Live

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The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

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Company Stories

Erewhon in Los Angeles – The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

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Company Stories

Supermarket Spotlight: Erewhon in Los Angeles is an Absolute Must-Visit Destination

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

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Company Stories

SunOpta divests ingredient company Tradin Organic, a Win-Win for Everyone

In the organic ingredient world, a significant transaction was announced this morning.

SunOpta, a global company focused on plant-based foods and beverages, sold its organic ingredient sourcing and production business, Tradin Organic, to Amsterdam Commodities N.V. (Acomo) in a debt and cash-free transaction worth €330 million.

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