Explore Coverage

Livingmaxwell Homepage

Living Maxwell

Company Stories

Soap & Soul is The Quintessential Dr. Bronner’s Book

For those of us who are fans of Dr. Bronner’s, the company’s products have a constant presence in our households, and we use them to clean our bodies and physical surroundings on a daily basis.

While this is unquestionably a critical component of our lives and imperative to maintain good health, cleaning transcends removing whatever is on our skin, on our clothes or on our kitchen countertops. It also affects our emotional well-being and directly impacts how we show up in the world.

And this is precisely why Lisa Bronner’s Soap & Soul: A Practical Guide to Minding Your Home, Your Body and Your Spirit with Dr. Bronner’s Magic Soaps spoke to me so much, as it squarely touches on the importance of cleaning both the tangible and intangible — an essential formula for a meaningful life.

Go deeper Arrow

Living Maxwell

Company Stories

Top 5 Organic Products from Natural Products Expo East 2023 in Philadephia

For as long as I have been covering the organic food industry, I have attended Natural Products Expo East, with my first show in Boston in 2009.

So, it is very bittersweet to report that after last week’s show in Philadelphia, there will be no more Expo East moving forward. New Hope, the organizer of the event, has decided to launch something new in 2024 called Newtopia Now.

Go deeper Arrow

Organic Insider

Must-Read

These Two GMO Experiments are Beyond Frightening

With the ag-biotech industry having made incredible progress brainwashing consumers and politicians into thinking that GMO foods are perfectly safe, the fact remains that no independent, long-term safety studies of these foods have ever been conducted on humans.

And because the general public has been falsely convinced into believing that GMOs are safe and government oversight has been minimal, scientists are pushing genetic engineering into other areas that could spell potential disaster for our planet and our survival.

Go deeper Arrow

A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Better Choices

The Dirty Dozen – 12 Different Fish to Avoid

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the 12fish that they give a big thumbs down to.

Go deeper Arrow

Living Maxwell

Better Choices

Another Reason to Buy Organic – Conventional Tea Contains Illegal and Highly Toxic Pesticides

While we constantly hear about the tremendous health benefits of drinking tea, one thing that almost never gets mentioned in this message is just how critical it is to drink organic tea.

In a recently released report called Tea Steeped in Toxics, the excellent non-profit Beyond Pesticides gives us an inside look at what is going on in the tea industry. Needless to say, what they uncover is very ugly and very scary.

Go deeper Arrow

Living Maxwell

Better Choices

Another Reason to Support Organic – The 59 Pesticide Residues Found in Our Water Supply

When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.

Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.

According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.

And what impact has this had on the quality of our public water supply?

Go deeper Arrow

Living Maxwell

Better Choices

Study: Organic Ketchup Has Higher Levels of Antioxidants than Conventional Ketchup

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

Go deeper Arrow

Living Maxwell

Company Stories

An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

Go deeper Arrow

Living Maxwell

Must-Read

Why Organic Food is a MUST for Men — Pesticides Have Been Linked to Lower Sperm Count and Quality

As someone who has eaten close to 100% organic since 2001, my personal experience is that women are more concerned than men about the quality of food they are putting into their bodies.

While this is based on anecdotal evidence, there are a few data points to back this up.

The Pew Research Center’s recent report called The New Food Fights: U.S. Public Divides Over Food Science concluded that women are more likely to care about GMOs than men.

According to Google Analytics, approximately 2/3rds of Living Maxwell readers – people reading about organic – are women.

Go deeper Arrow
livingmaxwell: a guide to organic food & drink