Living Maxwell
Company Stories
Natural Products Expo West, the largest organic trade show in the U.S., was held last week in Anaheim and attracted more than 65,000 visitors.
I came across some fantastic innovation at the show — a handful of products that I had never seen before and others that brought me back to my childhood.
Here are my Top 5 Organic Products of Expo West 2023:
Living Maxwell
Better Choices
* Intellipure machines are 40x more efficient than the standard HEPA air machines.
* The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size.
* Each unit is made, assembled and tested in the U.S. — upstate New York.
* Use the code LIVINGMAXWELL to get 10% off your machine.
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For those of us who truly care about health, we eat organic food, we drink ultra-purified water, we exercise, we meditate, we do yoga, we have a positive attitude, we use clean personal care products and the list goes on and on and on.
A message from E3Live
The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.
E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.
Living Maxwell
Better Choices
If anyone you know is still feeding their children conventional cereal, maybe this piece of news will get them to change their habits.
GMO Free USA, a non-profit that educates consumers and other stakeholders about the potential hazards of GMOs, just published its results of independent lab tests (verified by DNA analysis) done on Kellogg’s Froot Loops cereal.
Here’s what they found:
1) 100% of the corn in the Froot Loops was genetically-modified, containing DNA sequences known to be present in insecticide-producing Bt and Roundup Ready corn. This corn produces insecticides inside of the plant’s cells and cannot be washed off.
Living Maxwell
Better Choices
When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.
Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.
According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.
And what impact has this had on the quality of our public water supply?
Organic Insider
Must-Read
As Beyond Meat’s very successful IPO is bringing a lot of attention to the alt-protein category, it is important to take a look at what exactly are in these food products.
One popular name in this space is the Impossible Burger, a product we first wrote about in 2017 when Freedom of Information Act (FOIA) documents uncovered that the FDA disagreed with the company’s safety assessments of the burger’s main ingredient — soy leghemoglobin. However, the company continued selling it to the public anyhow without informing consumers about the FDA’s very serious concerns.
The issue this time around with the Impossible Burger is the amount of glyphosate that it contains.
Organic Insider
Must-Read
A few days ago, the President’s Cancer Panel, a group of independent doctors and researchers, released its annual report called “Reducing our Environmental Cancer Risk: What We Can Do Now”. Needless to say, the connection between the amount of chemicals/harmful toxins in our environment and the high incidence of cancer is incredibly strong, and decisive action needs to be taken.
In its letter to the President, the Panel “urges you most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water and air that needlessly increase health care costs, cripple our Nation’s productivity, and devastate lives.”
The report recommends that in order to decrease exposure to pesticides, individuals should choose “food grown without pesticides or chemical fertilizers” and “exposure to antibiotics, growth hormones and toxic run-off from livestock feed lots can be minimized by eating free-range meat without these medications.”
A message from Tradin Organic
At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.
And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.
Living Maxwell
Company Stories
In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.
Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.
Living Maxwell
Company Stories
Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today.
While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CEO, long-time industry veteran and brand-building guru Greg Fleishman as COO, and marketing standout Sarah Michelle Gellar as Chief Creative Officer, the company’s intentions were clear from the very beginning.
“Foodstirs is about the power of baking, and we wanted to help create an experience that allows families to connect with each other in an easy and convenient way. Our product is empowering them to do this,” said Greg Fleishman.
