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Company Stories

Trailblazing Marketing and Communcations Firm Christie & Co. Celebrates its 30th Anniversary

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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Living Maxwell

Company Stories

Top 5 Organic Products of Expo East 2022 in Philadelphia

For the second year in a row, Natural Products Expo East returned to Philadelphia, and I enjoyed my time in the city much more than I ever anticipated.

Not only was it great to see all of my friends again in the industry, but I ate incredibly well at two phenomenal restaurants — P.S. & Co. and Vedge.

I also saw some fantastic and innovative products at the show, with a few of them in the condiment category.

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Living Maxwell

Company Stories

EARTH University in Costa Rica – An Amazing Example of What Education Should Be

The reason for my trip to Costa Rica was to come learn about a place called EARTH University.

EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back to their home countries after graduation in order to positively impact their communities.

What is important to know about EARTH University is that almost all of the students come from Latin America and Africa, 71% of the students come from rural impoverished areas, and 60% of the students receive full scholarships.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Exclusive Interview with Whole Foods Co-CEO Walter Robb, President A.C. Gallo: “All GMOs will be Labeled in Our Stores by 2018”

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why?

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Living Maxwell

Company Stories

The Best Farmers Market in the U.S. is in Miami, Florida

Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it?

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Organic Insider

Company Stories

Why Sun+Earth and Brother David’s are So Vital for Organic Stakeholders and Our Planet

David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago.

With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, enormous energy consumption through fossil fuels, and the displacement of small-scale family farmers.

Where cannabis differs from other agricultural commodities, however, is that there can be no such thing as “organic cannabis” until the federal government stops classifying it as an illegal drug.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Better Choices

Another Reason to Support Organic – It Will More Effectively Feed the World During the Global Drought

When people get into a debate about whether organic food is worth it or not, the first issue that always comes up is price.

While organic can cost a little more, there are numerous ways to make it less expensive, such as buying in the bulk bins or purchasing directly from local organic farmers.

Yet, what is often missing in this discussion is how organic is so much better for the planet.

And this is something that absolutely must be part of the narrative as to why organic is the superior choice, particularly because the global food system is responsible for 44-57% of global greenhouse gas emissions.

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Living Maxwell

Must-Read

Beet Kvass – What is it and Why am I Drinking it?

Organic beet kvass isn’t exactly a household name, similar to a coconut water or even kombucha.

And I don’t believe that it will ever come close to having the same name recognition as these other two drinks.

Yet, its health benefits and utility may surpass them both.

A lacto-fermented beverage of Russian origin, beet kvass provides the body with beneficial bacteria and aids in digestion.

It is also touted as a blood purifier and an excellent way to cleanse the liver.

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livingmaxwell: a guide to organic food & drink