As someone who has eaten close to 100% organic since 2001, my personal experience is that women are more concerned than men about the quality of food they are putting into their bodies.
While this is based on anecdotal evidence, there are a few data points to back this up.
The Pew Research Center’s recent report called The New Food Fights: U.S. Public Divides Over Food Science concluded that women are more likely to care about GMOs than men.
According to Google Analytics, approximately 2/3rds of Living Maxwell readers – people reading about organic – are women. Read more »