I just got back from a fantastic few days in Baltimore attending Natural Products Expo East, the organic industry’s second largest trade show of the year.

In all of my years attending Expo East, this might have been the best one yet.

There was an abundance of excellent innovation, and many interesting up-and-coming brands exhibited for the first time. Furthermore, both the crowds and the pace of the show were not overwhelming, as is often the case at Natural Products Expo West. Read more »

As the leading pressed organic juice company in the country, Suja has rolled out many great tasting products over the years.

While I will always be a huge fan of Suja’s Twelve Essentials and Lemon Love, its recently introduced fermented botanicals have become my new favorites.

Earlier this year at Natural Products Expo West, I got a sneak peek of these drinks, having no idea that new juices were in development. Within minutes of trying them, I walked over to Co-Founder and CEO Jeff Church and told him “These are your best drinks ever.” I was that impressed. Read more »

With Amazon’s acquisition of Whole Foods now complete, one of the very first things that it did was to lower prices, in some cases up to 43%.

While consumers may be thrilled that some food items are less expensive, there are very serious consequences of this move, and it will have repercussions for all participants in the organic food sector.

To read my full analysis of what these price decreases will mean, just sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Wishing you a great day!
Max

(Once Upon a Farm founding team — John Foraker, Jennifer Garner, Cassandra Curtis, Ari Raz)

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment. Read more »

Last week, I attended Indie Beauty Expo in New York City, an annual event that showcases independent beauty brands, with a very heavy emphasis on natural and organic.

Even though food is the main emphasis of Living Maxwell, body care products represent an important and growing segment within the overall organic industry. Read more »

In what quickly has become one of the year’s must-attend events for me, Indie Beauty Expo 2017 was just held in New York City, and for the third straight year, it continued to impress.

As a showcase for independent beauty brands, with a heavy emphasis on natural and organic, Indie Beauty Expo not only provides valuable exposure to emerging personal care companies, but it also gives industry observers a unique and early look at trends that we can expect to see in the marketplace.

With more than 220 vendors in attendance, below are my Top 5 Organic Products from Indie Beauty Expo. Please take into account that there were a limited number of certified organic brands at the show, and the products that made my list are the ones that I believe to be as “clean” as organic, even if not certified.

If you would like to receive my full recap of Indie Beauty Expo, including key trends and highlights, be sure to sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Read more »

When people ask why they should be eating organic, there are several answers.

First, organic prohibits the use of super-toxic pesticides, such as glyphosate. Read more »