Report: What the Habits and Motivation of Organic Shoppers are Telling Us

(Photo courtesy of Acosta)

(Photo courtesy of Acosta)

Acosta, a sales and marketing organization for the food industry, recently published an interesting research report called Back to our Roots: The Rise of the Natural/Organic Shopper.

While it is common knowledge that the macro trends of the organic industry are very favorable and conventional supermarkets are embracing organic more than ever, the report takes a deeper look at the habits, motivation and preferences of organic shoppers. Read more »


The Importance and Influence of Annie’s and Its President John Foraker Cannot Be Overstated

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(John Foraker, President of Annie’s)

At the 2015 Natural Products Expo East trade show in Baltimore, I was invited to a private dinner with a handful of other journalists, hosted by Annie’s and General Mills.

At the time, there was an incredible amount of acrimony between Big Food and the organic community, primarily over GMO-labeling. Most, if not all, of the major food companies had contributed hundreds of thousands or millions of dollars to defeat GMO-labeling campaigns in various states throughout the country, and organic consumers were furious. Read more »


My Top 5 Organic Food Trends for 2017

As I do at the beginning of each January, I give my top 5 organic food trends for the new year, predicting what I think will be popular with consumers and in the marketplace.

These organic food trends are centered around the themes of food as medicine, convenience and authenticity, and some are poised for a very significant year.

Here are my Top 5 Organic Food Trends for 2017.

SMALLER SIZES

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Have you ever gone into the store and said “I’d really like some of those nuts but don’t feel like spending $9 on that bag? I just want a handful of them right now.”

If so, you are certainly not alone. And organic food and juice companies have definitely been listening. Read more »


If You Want to Be Better in 2017, Don’t Start the Year Without These Two Things

As 2016 comes to a close, many of us are strategizing, planning and visualizing how we would like 2017 to unfold. More specifically, we are giving serious thought about what we want to accomplish, how we want to be better and what kind of impact we want to have on the world.

With this in mind, I have been blown away by two things over the past few weeks that I’d like to share with you. And in my view, these are two absolute must-listen and must-read pieces of information.

LEWIS HOWES’ INTERVIEW WITH JOHN ASSARAF

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My friend Lewis Howes has one of the most popular podcasts on the planet – The School of Greatness – and he has interviewed some incredibly accomplished and successful people, ranging from Tony Robbins to Scooter Braun to NFL great Ray Lewis.

Yet out of the 400+ podcasts he has done, it was his very recent one with John Assaraf that impacted me the most.

Not only was it one of the best podcasts that Lewis has done, but it was one of the most impactful podcasts that I have ever listened to. How good was it?

I cannot remember ever listening to a podcast multiple times and taking notes throughout the entire interview. Furthermore, I plan on replaying it at least once a month just for the reminders. Read more »


HUGE NEWS: Scientific Study Says that GMOs are Not “Substantially Equivalent” to Non-GMOs

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The U.S. government approved GMOs under the premise that they were “substantially equivalent” to Non-GMOs, which means that they are compositionally the same as Non-GMOs, in terms of safety and nutritional profile.

More than anything, however, this substantial equivalence term was a way for Big Seed companies to get their products to market quickly without any long-term safety studies or scientific scrutiny. This was corporate influence and manipulation over the regulatory process at its finest. Read more »