In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.
Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.
On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket. Read More »
Expo West 2014 was a particularly difficult show to choose only 5 products, and I easily could have selected 10 or so. The innovation at this year’s expo was fantastic, and it never ceases to amaze me what organic food companies will come up with next.
I have done something different with this year’s awards. Not only did I decide to do it in a video format, but I invited my friend Vani Hari of Food Babe to critique my selections. As you can tell from above, we had so much fun discussing these products, and we plan on repeating this at each subsequent trade show. Read More »