Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.


In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.


Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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Will GMO-Labeling Ever Happen?

Written by Max Goldberg on October 13, 2014. Follow Max on Twitter: @livingmaxwell.



Yes, will GMO-labeling ever happen throughout the U.S.?

While I try to be as optimistic as possible and believe that it is a matter of when, not if, before GMO-labeling laws are put into place, here is the reality of what is going on. Read More »

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What is .ORGANIC and Why You Need to Know About It

Written by Max Goldberg on October 7, 2014. Follow Max on Twitter: @livingmaxwell.



If you’ve been reading my recent emails to the Organic Food Industry group on LinkedIn or if you watched my video recapping the Top 5 Organic Food Products from Natural Products Expo East 2014, you probably noticed that I mentioned a company called .ORGANIC (“dotORGANIC”).

And if you’ve been a little confused by it, I completely understand why.

.ORGANIC is doing something that has never existed before – the company is offering organizations in the organic industry a .ORGANIC domain name. Read More »

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Wednesdays at Whole Foods – Shopping from the Couch, Apple Time, Mini Golf, and Wine Bonanza

Written by Max Goldberg on October 1, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.


As the competition heats up in the organic retailing world, Whole Foods Market has announced some very compelling initiatives that will surely enhance the customer experience.


- Home Delivery Whole Foods Market recently agreed to a partnership with Instacart, which will enable shoppers to have products delivered to them in as little as one hour. Additionally, customers will soon also have the option to place orders via Instacart and pick up their order at a local participating Whole Foods Market store. Read More »

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Best Trade Show Booths of Natural Products Expo East 2014 – The Honest Company, TumericALIVE, Bitsy’s Brainfood

Written by Max Goldberg on September 26, 2014. Follow Max on Twitter: @livingmaxwell.

One of my favorite things that to do after Natural Products Expo East and Natural Products Expo West is to give awards for the best trade show booths.

Some companies put a tremendous amount of time and effort into their booths, and this is something that I believe should be acknowledged.

Here were my three favorite trade show booths from Natural Products Expo East 2014.



It didn’t take long for me to come to the conclusion that The Honest Company’s trade show booth was the most impressive one that I have ever seen. Yes, ever.

Even though the company has serious resources at its disposal – it raised $70 million from investors last month – the reality is that money doesn’t guarantee good taste or good design.  Read More »

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Top 5 Organic Food Products from Natural Products Expo East 2014

Written by Max Goldberg on September 25, 2014. Follow Max on Twitter: @livingmaxwell.

After attending each Expo East and Expo West trade show, I name my Top 5 Organic Food Products. And for the last two shows, I have had my friend Vani Hari of Food Babe give her critique of my picks as well.

Below is a quick recap of my Top 5 Organic Food Products from Natural Products Expo East 2014 but please watch the video above to get my full assessment of all of the products. Read More »

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What’s Your Nutritional Style?

Written by Max Goldberg on September 17, 2014. Follow Max on Twitter: @livingmaxwell.


When you start delving into the world of health, one thing becomes very apparent.

There are a ton of labels.

Usually described as a way to eat or what to avoid, some of the most popular ones are vegan, vegetarian, dairy-free, gluten-free, wheat-free, paleo, raw, and pescatarian.

Needless to say, there is a lot to figure out, and many people treat these labels as if they were absolute, with no room for flexibility.

And that is exactly why I think Holli Thompson’s approach in her new book – Discover Your Nutritional Style: Your Seasonal Plan to a Healthy, Happy and Delicious Life – works so well.

Her philosophy rests on the importance of figuring out what works for you, regardless of what the label says. Read More »

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