Organic Link Love – Delivery Services, Wine Bars, Whole Foods of China, and More

Written by Max Goldberg on August 24, 2014. Follow Max on Twitter: @livingmaxwell.

Berries at farmers market

We have gotten several good pieces of news over the past few weeks. Most notably, GMO-labeling is now officially on the ballot in Colorado, and the vote will take place in November.    

The USDA announced that it is cracking down on misleading organic marketers, and the U.S. Fish and Wildlife Service said that it will be phasing out genetically-engineered crops and will ban bee-killing pesticides on national refuges.

Huge kudos goes to celebrity chef Jamie Oliver, who has publicly come out against the dangerous Transatlantic Trade and Investment Partnership (TTIP) agreement. If you’ve never heard of TTIP, see my recent post about it. Very scary stuff. Read More »

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Gallup Poll: 45% of Americans Seek Out Organic Food, Other Fascinating Data

Written by Max Goldberg on August 16, 2014. Follow Max on Twitter: @livingmaxwell.

Fresh organic farmers market fruit and vegetable on display

Having been entrenched in the industry for several years now, I am quite aware of how popular organic food is in this country.

Yet, the results of a new poll recently released by Gallup even surprised me. Read More »

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Scientist Neil deGrasse Tyson Tries to Bully Us Into Thinking GMOs are Safe to Eat, My Response

Written by Max Goldberg on August 12, 2014. Follow Max on Twitter: @livingmaxwell.

I have been contacted by numerous people over the past week about Neil deGrasse Tyson’s rant on genetically-modified food, asking me what I thought of it.

Because this famed scientist raises his voice and appears completely annoyed by the question – most likely because he is asked it all of the time – don’t be fooled or intimidated into thinking that GMOs are safe to eat. They’re not. Read More »

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Wednesdays at Whole Foods – Best Trolley Ever, Bigger Juice, Talking Shop with Oprah

Written by Max Goldberg on August 6, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.



When Co-CEO Walter Robb first envisioned how Whole Foods Market could play an active role in improving fresh food access to underserved populations in this country, my guess is that trolleys were not on his mind.

But thanks to an incredibly enterprising woman in Portland, Oregon named Amelia Pape, the company may have found its most important and unexpected vehicle (no pun intended) to achieve this goal.

Having recently finished her MBA at Portland State in 2011, Amelia Pape felt a calling to tackle the food access problem as well. Read More »

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TAKE ACTION: Tell President Obama, USDA to Stop Undermining Organics

Written by Max Goldberg on August 3, 2014. Follow Max on Twitter: @livingmaxwell.

saveorganicpetitionDespite the fact that organic is more popular than ever and companies such as Walmart and Target are significantly boosting their offerings, one would think that support for organic in Washington, D.C. would be growing as well.

Sadly, that is not the case.

Not only is support for organic not growing, the Obama administration and his USDA are doing everything they can to weaken organic standards and dismantle the authority of the National Organic Standards Board (NOSB), an independent, 15-member advisory board which helps to oversee the industry and make important recommendations.


One of the most important policies that we have in organic is something called The Sunset Rule.  What this means is the following. Read More »

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The Organic Food and Pressed Juice Scene in Nantucket

Written by Max Goldberg on July 30, 2014. Follow Max on Twitter: @livingmaxwell.

Recently, I spent time in Nantucket, an island off of Cape Cod in Massachusetts, and was thrilled to have access to plenty of great organic food and juice.

Below is a recap of Nantucket’s offerings for organic restaurants, pressed organic juice, organic farms, and organic markets.



As the only organic restaurant on Nantucket, I had lunch at The Green quite a bit. They sell great burritos, bowls, smoothies, juices, and breakfast items. Read More »

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Two of My Favorite Emerging Beverage Brands – Rawpothecary and LuliTonix

Written by Max Goldberg on July 26, 2014. Follow Max on Twitter: @livingmaxwell.

Unless you live in the New York area and are immersed in the health and wellness world, there is a decent chance that you’ve never heard of Rawpothecary or LuliTonix.

But that won’t be the case for long, as I expect both of these brands to become very recognizable, national players within a matter of time.

Having closely watched Rawpothecary and LuliTonix over the past year, I not only love what they’re putting on the shelves, but the women behind each of these NYC-based companies are two of the hardest-working entrepreneurs I’ve come across.



A few years ago, founder Stephanie Walczak had a close friend that was poisoned so badly from pesticides that he was literally on his death bed.  With conventional medicine completely failing him and few alternatives left, Stephanie, a graduate of the Institute of Integrative Nutrition and The Natural Gourmet Institute, got into the kitchen and worked her magic with the Vitamix, making sure he got fed super-nutritious blended drinks. Read More »

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