Wednesdays at Whole Foods – Shopping from the Couch, Apple Time, Mini Golf, and Wine Bonanza

Written by Max Goldberg on October 1, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

SMART MOVES

As the competition heats up in the organic retailing world, Whole Foods Market has announced some very compelling initiatives that will surely enhance the customer experience.

instacart

- Home Delivery Whole Foods Market recently agreed to a partnership with Instacart, which will enable shoppers to have products delivered to them in as little as one hour. Additionally, customers will soon also have the option to place orders via Instacart and pick up their order at a local participating Whole Foods Market store. Read More »

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Best Trade Show Booths of Natural Products Expo East 2014 – The Honest Company, TumericALIVE, Bitsy’s Brainfood

Written by Max Goldberg on September 26, 2014. Follow Max on Twitter: @livingmaxwell.

One of my favorite things that to do after Natural Products Expo East and Natural Products Expo West is to give awards for the best trade show booths.

Some companies put a tremendous amount of time and effort into their booths, and this is something that I believe should be acknowledged.

Here were my three favorite trade show booths from Natural Products Expo East 2014.

THE HONEST COMPANY

honest-trade-show-booth-front

It didn’t take long for me to come to the conclusion that The Honest Company’s trade show booth was the most impressive one that I have ever seen. Yes, ever.

Even though the company has serious resources at its disposal – it raised $70 million from investors last month – the reality is that money doesn’t guarantee good taste or good design.  Read More »

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Top 5 Organic Food Products from Natural Products Expo East 2014

Written by Max Goldberg on September 25, 2014. Follow Max on Twitter: @livingmaxwell.

After attending each Expo East and Expo West trade show, I name my Top 5 Organic Food Products. And for the last two shows, I have had my friend Vani Hari of Food Babe give her critique of my picks as well.

Below is a quick recap of my Top 5 Organic Food Products from Natural Products Expo East 2014 but please watch the video above to get my full assessment of all of the products. Read More »

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What’s Your Nutritional Style?

Written by Max Goldberg on September 17, 2014. Follow Max on Twitter: @livingmaxwell.

holli-thompson

When you start delving into the world of health, one thing becomes very apparent.

There are a ton of labels.

Usually described as a way to eat or what to avoid, some of the most popular ones are vegan, vegetarian, dairy-free, gluten-free, wheat-free, paleo, raw, and pescatarian.

Needless to say, there is a lot to figure out, and many people treat these labels as if they were absolute, with no room for flexibility.

And that is exactly why I think Holli Thompson’s approach in her new book – Discover Your Nutritional Style: Your Seasonal Plan to a Healthy, Happy and Delicious Life – works so well.

Her philosophy rests on the importance of figuring out what works for you, regardless of what the label says. Read More »

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GMO-Labeling Dinner and After-Party Fundraiser at Natural Products Expo East in Baltimore

Written by Max Goldberg on September 5, 2014. Follow Max on Twitter: @livingmaxwell.

expo-east-fundraiser

With major food and chemical companies spending millions and millions of dollars to defeat GMO-labeling efforts in this country, my friend Vani Hari and I have decided to take action.

Just as we did two years ago for Prop 37 in California and last year for I-522 in Washington, the two of us will be throwing a fundraiser for Oregon and Colorado, two states that will be voting on GMO-labeling in the next few months. Read More »

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TAKE ACTION: Don’t Let “Agent Orange” Crops be Approved

Written by Max Goldberg on September 3, 2014. Follow Max on Twitter: @livingmaxwell.

Crop Dusting

UPDATE AS OF 9/17/14: TODAY, THE USDA OFFICIALLY APPROVED “AGENT ORANGE” CORN AND SOY CROPS.

THE CENTER FOR FOOD SAFETY HAS ANNOUNCED THAT IT WILL TAKE LEGAL ACTION TO PREVENT COMMERCIALIZATION.  TO LEARN MORE, CLICK HERE.

During the Vietnam War, the U.S. used an incredibly lethal chemical called Agent Orange as part of its herbicidal warfare program.

It is estimated that 400,000 people were killed or maimed, and 500,000 children were born with birth defects as a result of spraying Agent Orange all over Vietnam. Read More »

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Cocobeet is a MUST-VISIT Organic Juice Bar in Boston

Written by Max Goldberg on August 28, 2014. Follow Max on Twitter: @livingmaxwell.

cocobeet-juice-cleanse-boston

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me. Read More »

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