GMO-Labeling Dinner and After-Party Fundraiser at Natural Products Expo East in Baltimore

Written by Max Goldberg on September 5, 2014. Follow Max on Twitter: @livingmaxwell.


With major food and chemical companies spending millions and millions of dollars to defeat GMO-labeling efforts in this country, my friend Vani Hari and I have decided to take action.

Just as we did two years ago for Prop 37 in California and last year for I-522 in Washington, the two of us will be throwing a fundraiser for Oregon and Colorado, two states that will be voting on GMO-labeling in the next few months. Read More »

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TAKE ACTION: Don’t Let “Agent Orange” Crops be Approved

Written by Max Goldberg on September 3, 2014. Follow Max on Twitter: @livingmaxwell.

Crop Dusting

During the Vietnam War, the U.S. used an incredibly lethal chemical called Agent Orange as part of its herbicidal warfare program.

It is estimated that 400,000 people were killed or maimed, and 500,000 children were born with birth defects as a result of spraying Agent Orange all over Vietnam. Read More »

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Cocobeet is a MUST-VISIT Organic Juice Bar in Boston

Written by Max Goldberg on August 28, 2014. Follow Max on Twitter: @livingmaxwell.


As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me. Read More »

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Organic Link Love – Delivery Services, Wine Bars, Whole Foods of China, and More

Written by Max Goldberg on August 24, 2014. Follow Max on Twitter: @livingmaxwell.

Berries at farmers market

We have gotten several good pieces of news over the past few weeks. Most notably, GMO-labeling is now officially on the ballot in Colorado, and the vote will take place in November.    

The USDA announced that it is cracking down on misleading organic marketers, and the U.S. Fish and Wildlife Service said that it will be phasing out genetically-engineered crops and will ban bee-killing pesticides on national refuges.

Huge kudos goes to celebrity chef Jamie Oliver, who has publicly come out against the dangerous Transatlantic Trade and Investment Partnership (TTIP) agreement. If you’ve never heard of TTIP, see my recent post about it. Very scary stuff. Read More »

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Gallup Poll: 45% of Americans Seek Out Organic Food, Other Fascinating Data

Written by Max Goldberg on August 16, 2014. Follow Max on Twitter: @livingmaxwell.

Fresh organic farmers market fruit and vegetable on display

Having been entrenched in the industry for several years now, I am quite aware of how popular organic food is in this country.

Yet, the results of a new poll recently released by Gallup even surprised me. Read More »

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Scientist Neil deGrasse Tyson Tries to Bully Us Into Thinking GMOs are Safe to Eat, My Response

Written by Max Goldberg on August 12, 2014. Follow Max on Twitter: @livingmaxwell.

I have been contacted by numerous people over the past week about Neil deGrasse Tyson’s rant on genetically-modified food, asking me what I thought of it.

Because this famed scientist raises his voice and appears completely annoyed by the question – most likely because he is asked it all of the time – don’t be fooled or intimidated into thinking that GMOs are safe to eat. They’re not. Read More »

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Wednesdays at Whole Foods – Best Trolley Ever, Bigger Juice, Talking Shop with Oprah

Written by Max Goldberg on August 6, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.



When Co-CEO Walter Robb first envisioned how Whole Foods Market could play an active role in improving fresh food access to underserved populations in this country, my guess is that trolleys were not on his mind.

But thanks to an incredibly enterprising woman in Portland, Oregon named Amelia Pape, the company may have found its most important and unexpected vehicle (no pun intended) to achieve this goal.

Having recently finished her MBA at Portland State in 2011, Amelia Pape felt a calling to tackle the food access problem as well. Read More »

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