Is Non-GMO Better Than Organic?

Written by Max Goldberg on April 10, 2014. Follow Max on Twitter: @livingmaxwell.

Woman And Child With Trolley In Supermarket

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket. Read More »

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IndieGoGo Campaign: Why Organic Coffee Farmers in Cameroon Need Our Help

Written by Max Goldberg on April 5, 2014. Follow Max on Twitter: @livingmaxwell.

Since coffee is one of the most chemically-treated crops on the planet, the importance of promoting organic coffee cannot be emphasized enough.

And when it means that organic coffee production will also result in farmers generating enough money to send their kids to school, this is a project that I want to get behind. Read More »

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Wednesdays at Whole Foods – Wine Talk, GMO-Labeling Update, and Biodynamic Bonanza

Written by Max Goldberg on April 2, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.



If you are a wine aficionado, Whole Foods Market has something very cool for you.

On eight different Thursday nights throughout the year, the company hosts Twitter Wine Tastings.

The Twitter Tastings are led and moderated by the global wine buyers Doug Bell and Master Sommelier Devon Broglie, who hand-pick in advance the four wines to be discussed. Read More »

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An Amazing Night with the Environmental Working Group at Suite ThreeOhSix in NYC

Written by Max Goldberg on March 25, 2014. Follow Max on Twitter: @livingmaxwell.


Last week in NYC, I went to a fantastic event hosted by the Environmental Working Group (EWG) and its Executive Director, Heather White.

Not only did we get a chance to meet Heather White in person, but we were updated on the many exciting things that EWG has in the works. Read More »

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Top 5 Organic Food Products from Natural Products Expo West 2014

Written by Max Goldberg on March 19, 2014. Follow Max on Twitter: @livingmaxwell.

Expo West 2014 was a particularly difficult show to choose only 5 products, and I easily could have selected 10 or so. The innovation at this year’s expo was fantastic, and it never ceases to amaze me what organic food companies will come up with next.

I have done something different with this year’s awards. Not only did I decide to do it in a video format, but I invited my friend Vani Hari of Food Babe to critique my selections. As you can tell from above, we had so much fun discussing these products, and we plan on repeating this at each subsequent trade show. Read More »

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