A LOT of Confusion About the New Non-GMO Seal, Serious Problems Loom

Written by Max Goldberg on May 21, 2015. Follow Max on Twitter: @livingmaxwell.

There has been an incredible amount of misinformation about the new Non-GMO seal that was recently announced.

After having had multiple conversations with the USDA, I shot a video yesterday that clears up the confusion about this new Non-GMO seal and I discuss two very serious potential problems that loom ahead, as a result of the introduction of this seal. Read More »

  • 9 Comments
  • Print

Eco-Friendly Fridays: Why an Organic Mattress is So Important for Your Health

Written by Max Goldberg on May 15, 2015. Follow Max on Twitter: @livingmaxwell.

On the third Friday of every month, I have a column called Eco-Friendly Fridays. I started this column because I run across so many amazing organic, non-food items that I believe people ought to know about.

When a person talks about living an organic lifestyle, the immediate things that come to mind are food, body care products, and home cleaning products.

Yet, the mattresses that we spend 1/3rd of our life on do not get nearly enough attention as they should. Read More »

  • 7 Comments
  • Print

3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods’ BIG Announcement

Written by Max Goldberg on May 12, 2015. Follow Max on Twitter: @livingmaxwell.

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain.

In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.” Read More »

  • 7 Comments
  • Print

Chipotle Video #2 – What Organic Consumers Must Do Now

Written by Max Goldberg on May 10, 2015. Follow Max on Twitter: @livingmaxwell.

The other day I posted a video about how Chipotle claims to be 100% GMO-free, yet it continues to use meat and dairy products from animals that are fed GMOs.

I remain uttlerly convinced that is incredibly misleading, and I have not changed my stance about this one iota.

As I explained in the other post, the type of feed that the animals are eating is of tremendous importance and MUST be considered when making the non-GMO claim for animal products. Yet, Chipotle refuses to do this because it would complicate its marketing message of being 100% non-GMO. Read More »

  • 5 Comments
  • Print

The Mega-Talented Shari Leidich of Two Moms in the Raw just Released her First Cookbook

Written by Max Goldberg on May 8, 2015. Follow Max on Twitter: @livingmaxwell.

Having covered the organic industry for more than five years, I come across many, many impressive entrepreneurs and one name that belongs at the top of this list is Shari Leidich, the founder of Two Moms in the Raw.

Having cured herself from MS through her dietary choices, Shari Leidich is also a living example of what food can do to a person’s health.

And now everyone else can enjoy the foods that Shari eats through the release of her new cookbook, aptly named Two Moms in the Raw. Read More »

  • Comment
  • Print

Don’t Believe the Hype: Chipotle is NOT 100% GMO-Free

Written by Max Goldberg on May 3, 2015. Follow Max on Twitter: @livingmaxwell.

You may have heard the news that Chipotle is now 100% GMO-free and that the restaurant is now cooking with only GMO-free ingredients. On its website, the company proudly boasts that “when it comes to our food, genetically-modified ingredients don’t make the cut.”

Yet, when you look at the details of what is truly going on, you’ll see that that these ingredients absolutely DO MAKE THE CUT. Read More »

  • 28 Comments
  • Print

TAKE ACTION: Why Organic Consumers MUST Fight Against The Dangerous Trade Agreement called TPP

Written by Max Goldberg on April 21, 2015. Follow Max on Twitter: @livingmaxwell.

You may have heard in the news about the global trade agreements that President Obama is trying to push through.

While they may sound relatively harmless on the surface, they are incredibly, incredibly dangerous to our freedom, particularly for organic consumers who are fighting for GMO-labeling.

The Trans Pacific Partnership (TPP) is a trade agreement that is being negotiated in complete secret by the White House. Not only will it eliminate our basic democratic rights as American citizens, but it will put corporations in full control of how society is run.

Among other things, food safety standards around the world would be lowered and the agreement could make it illegal to label GMOs. Read More »

  • 10 Comments
  • Print