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Just Arrived in Baltimore for Natural Products Expo East 2011

Just Arrived in Baltimore for Natural Products Expo East 2011

I just got into Baltimore to attend Natural Products Expo East, one of the two biggest trade shows in the organic industry, and I am incredibly excited about this year’s show for several reasons. One, I am speaking on a panel tomorrow at 4PM called “Allergens, Additives and Special Diets” – the first time that […]

Expo East Expo West
LivingMaxwell.com

I just got into Baltimore to attend Natural Products Expo East, one of the two biggest trade shows in the organic industry, and I am incredibly excited about this year’s show for several reasons.

One, I am speaking on a panel tomorrow at 4PM called “Allergens, Additives and Special Diets” – the first time that I have been asked to speak at either Expo East or Expo West.

I’ll be covering various topics including: organic vs. natural, the relationship of GMOs and allergies, the different organic labels, and how retailers can better educate consumers about organic.

Ever since I started livingmaxwell less than two years ago I had always been hoping that one day I would get to take part in a panel. Now it is happening.

Two, I am staying at the most organic hotel I have ever come across in my life called the Inn at the Black Olive. This place is AMAZING!  I checked in a little while ago and am so over-the-top impressed. Read more »


Talking Artisinal Tofu with Minh Tsai, Founder of Hodo Soy Beanery

Talking Artisinal Tofu with Minh Tsai, Founder of Hodo Soy Beanery

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu. The other great product that Hodo Soy Beanery makes are organic yuba strips. If you’ve never heard of yuba […]

Company Stories Expo West Video
LivingMaxwell.com

At the recent 2011 Expo West trade show, I got a chance to speak with Minh Tsai, the founder of Hodo Soy Beanery. Hodo Soy Beanery is based in Oakland, CA and makes artisinal organic tofu.

The other great product that Hodo Soy Beanery makes are organic yuba strips. If you’ve never heard of yuba strips, definitely give them a try. They are phenomenal!!

In this video, Minh and I talk about his products, what it means to be an artisinal tofu maker and when Hodo Soy Beanery will be expanding its distribution to the East Coast.

 


Artisana Organic Coconut Oil – Why I Bought This Product

Artisana Organic Coconut Oil - Why I Bought This Product

I don’t know why it has been so difficult lately but it has taken me several days to find an organic coconut oil that I wanted to buy. Yesterday, I stumbled across Artisana’s Organic Coconut Oil and immediately picked it up. The Requirements There are three main things that I have to see when buying […]

Expo West Product Reviews Raw Food
LivingMaxwell.com

I don’t know why it has been so difficult lately but it has taken me several days to find an organic coconut oil that I wanted to buy.

Yesterday, I stumbled across Artisana’s Organic Coconut Oil and immediately picked it up.

The Requirements

There are three main things that I have to see when buying coconut oil.

1) It has to be organic This goes without saying.

2) It has to be in a glass jar As I have written about before, I carry glass water bottles to work and want to use glass, instead of plastic, as much as I can.

I often see several different brands of coconut oil in plastic containers. Regardless of how badly I want or need the coconut oil, I don’t buy it and prefer to wait in order to get something that I am happy with. Read more »


My Superfood Breakfast Smoothie – Using Tea as the Base

My Superfood Breakfast Smoothie - Using Tea as the Base

When I was at Expo West this past Spring, I was talking with Jerry Zeifman, president of Health Matters America, a distributor of various organic foods, and asked him what he eats for breakfast. Jerry, who looks looks about 10 years younger than his actual age, told me that he drinks smoothies filled with superfoods […]

Expo East Expo West Product Reviews Smoothie Recipes Superfoods
LivingMaxwell.com

When I was at Expo West this past Spring, I was talking with Jerry Zeifman, president of Health Matters America, a distributor of various organic foods, and asked him what he eats for breakfast.

Jerry, who looks looks about 10 years younger than his actual age, told me that he drinks smoothies filled with superfoods and uses organic herbal tea as his base.

Immediately, I thought to myself, “Using tea in a smoothie? Yeah, that makes total sense. Why didn’t I think of that?”

While I had been making the exact same smoothies as Jerry, I was using Brazil nut milk instead of organic tea.

I have since cut back on nut milk and make it about twice per week but am now incorporating tea a majority of the time, thanks to Jerry. Read more »


A Fantastic Day of GMO Training with Jeffrey Smith from The Institute for Responsible Technology

A Fantastic Day of GMO Training with Jeffrey Smith from The Institute for Responsible Technology

As I have written about before, I believe that the most important person in this country fighting against GMOs is Andrew Kimbrell, the Executive Director of The Center for Food Safety (CFS). The CFS has single-handedly stopped many GMO crops from coming to market and is constantly taking the USDA and Monsanto to court in […]

Expo West GMO The Center for Food Safety
LivingMaxwell.com

As I have written about before, I believe that the most important person in this country fighting against GMOs is Andrew Kimbrell, the Executive Director of The Center for Food Safety (CFS).

The CFS has single-handedly stopped many GMO crops from coming to market and is constantly taking the USDA and Monsanto to court in order to protect organic food.

If there is a number two on this list, his name is probably Jeffrey Smith from The Institute for Responsible Technology. Read more »


The Impending National Advertising Campaign for Organic – Why It is So Crucial

The Impending National Advertising Campaign for Organic - Why It is So Crucial

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic? From the numbers I saw at Expo West, the Florida orange juice industry […]

Beef Expo West Fish GMO Milk Organic Regulation President Obama The Center for Food Safety USDA
LivingMaxwell.com

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic?

From the numbers I saw at Expo West, the Florida orange juice industry ($1.3b) spends $16m on advertising, the beef industry ($30b) spends $42m on advertising, and the milk industry ($27b) spends $10m on advertising.

Yet, the organic food industry ($25b) spends practically nothing. This makes no sense whatsoever. Read more »


Erewhon in Los Angeles – The Most Amazing Organic Market

Erewhon in Los Angeles - The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market. As I explain in this video, a few things make it stand apart from the rest — the elixir […]

Expo West Los Angeles Raw Food Video Restaurant Reviews
LivingMaxwell.com

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.