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My Sincere Thanks to the Organic Food Industry and to My Readers

My Sincere Thanks to the Organic Food Industry and to My Readers

In terms of organic food, there is a lot to be grateful for this Thanksgiving. While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude. Organic Farmers Is there anyone more important to the industry than organic […]

Non-Profits NYC Organic Personal Issues Pressed Juice The Center for Food Safety
LivingMaxwell.com

In terms of organic food, there is a lot to be grateful for this Thanksgiving.

While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude.

Organic Farmers Is there anyone more important to the industry than organic farmers?

These are the individuals who work brutally long hours, face the high costs and burdensome paperwork for USDA organic certification, and deal with unpredictable weather conditions, all to bring us the most nutritious food available. Read more »


My Analysis of Starbucks’ $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

My Analysis of Starbucks' $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry. Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and […]

Coffee Juice/Smoothies Organic News Organic Restaurants Pressed Juice Starbucks Whole Foods
LivingMaxwell.com

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read more »


Sprouted Chia Seed Powder is an Amazing Superfood, Great for Breakfast

Sprouted Chia Seed Powder is an Amazing Superfood, Great for Breakfast

Are you looking to add an incredibly healthy and nutritious food to your breakfast? You may want to consider organic sprouted chia seed powder. For those unfamiliar with chia seeds, it is a true superfood that has been around for thousands of years. It is rumored that the Aztecs carried them when they went off […]

Product Reviews Raw Food Smoothie Recipes Superfoods
LivingMaxwell.com

Are you looking to add an incredibly healthy and nutritious food to your breakfast? You may want to consider organic sprouted chia seed powder.

For those unfamiliar with chia seeds, it is a true superfood that has been around for thousands of years. It is rumored that the Aztecs carried them when they went off to battle because chia seeds provided tremendous amounts of energy and strength.

Interestingly enough, a book that I am now reading now called Born to Run is about an indigenous Mexican people called the Tarahumara.

The Tarahumara are legendary for their ability to run ultra long distances, and their preferred source of energy is Iskiate — the main ingredient of which is chia seeds. Read more »


5 Strategies for Keeping an Organic Diet While Traveling During the Summer

5 Strategies for Keeping an Organic Diet While Traveling During the Summer

Now that we are in the midst of summer, many people are going away for weekends or for an extended period of time. For me and many other individuals, a vacation does not mean a vacation from organic. I have been working with several clients on this very issue and thought that I would share […]

Juice/Smoothies Organic Traveling
LivingMaxwell.com

Now that we are in the midst of summer, many people are going away for weekends or for an extended period of time.

For me and many other individuals, a vacation does not mean a vacation from organic.

I have been working with several clients on this very issue and thought that I would share my tips and strategies for eating organic while traveling.

1) Bring your own food If you are traveling by air, car, bus or train, always take food to eat. This could be nuts, fruit, salad, energy bars. Anything. You never want to be stranded and hungry when the only option available is fast food or junk food. Read more »


The Best Night Ever at Organic Avenue with David Wolfe

The Best Night Ever at Organic Avenue with David Wolfe

David Wolfe, the most well-known person in the raw food world, is famous for saying “have the best day ever.” Well, I can tell you that it was indeed the best lecture and after-party ever at Organic Avenue on Wednesday night.

Celebrity Interviews Drinks Juice/Smoothies Organic Water
LivingMaxwell.com

David Wolfe, the most well-known person in the raw food world, is famous for saying “have the best day ever.”

Well, I can tell you that it was indeed the best lecture and after-party ever at Organic Avenue on Wednesday night. Read more »


My Superfood Breakfast Smoothie – Using Tea as the Base

My Superfood Breakfast Smoothie - Using Tea as the Base

When I was at Expo West this past Spring, I was talking with Jerry Zeifman, president of Health Matters America, a distributor of various organic foods, and asked him what he eats for breakfast. Jerry, who looks looks about 10 years younger than his actual age, told me that he drinks smoothies filled with superfoods […]

Expo East Expo West Product Reviews Smoothie Recipes Superfoods
LivingMaxwell.com

When I was at Expo West this past Spring, I was talking with Jerry Zeifman, president of Health Matters America, a distributor of various organic foods, and asked him what he eats for breakfast.

Jerry, who looks looks about 10 years younger than his actual age, told me that he drinks smoothies filled with superfoods and uses organic herbal tea as his base.

Immediately, I thought to myself, “Using tea in a smoothie? Yeah, that makes total sense. Why didn’t I think of that?”

While I had been making the exact same smoothies as Jerry, I was using Brazil nut milk instead of organic tea.

I have since cut back on nut milk and make it about twice per week but am now incorporating tea a majority of the time, thanks to Jerry. Read more »


My Love/Distaste Affair with Wheatgrass. I am in Love. Again.

My Love/Distaste Affair with Wheatgrass. I am in Love. Again.

If you were able to get inside of my head, you would quickly realize that I spend an inordinate amount of time trying to figure what I should be eating and what supplements I should be taking. (For those people who have seen my kitchen cabinets, they know that I take A LOT of supplements […]

Juice/Smoothies Personal Issues Product Reviews
LivingMaxwell.com

If you were able to get inside of my head, you would quickly realize that I spend an inordinate amount of time trying to figure what I should be eating and what supplements I should be taking.

(For those people who have seen my kitchen cabinets, they know that I take A LOT of supplements and the reason I don’t take more is strictly because of financial reasons.)

When it comes to food, I am constantly researching, learning and talking to people in order to educate myself the best that I can.

Questions that always pop up include:

– Am I juicing enough?

– Am I eating enough greens? Read more »