As I have been writing about lately, Proposition 37, the ballot initiative in California that would require the mandatory labeling of GMOs, will be voted on in November and is the most important event in the industry since the USDA approved the National Organic Program more than a decade ago.
Up until this point, however, Whole Foods has been very silent on this issue since the company generally stays out of food politics.
But just minutes ago I got an email from my contact at Whole Foods that blew me away.
Whole Foods has now come out and endorsed Proposition 37! Why? Read more »