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Organic Sundaes at Pure Food and Wine with David Lee from SV Angel

Organic Sundaes at Pure Food and Wine with David Lee from SV Angel

As I am getting older, I find myself spending less and less time with my close friends. We are all very busy with work and family obligations, and many of us live in different cities. Last night, it was fantastic to catch up with one of my best friends, David Lee, who was visiting NYC […]

Ice Cream NYC Personal Issues Raw Food Restaurant Visits/Pictures
LivingMaxwell.com

As I am getting older, I find myself spending less and less time with my close friends. We are all very busy with work and family obligations, and many of us live in different cities.

Last night, it was fantastic to catch up with one of my best friends, David Lee, who was visiting NYC from San Francisco. He and I only get to see each other about once or twice a year since we live on opposite sides of the country.

We became great friends in high school (where he played like Tony Peña behind home plate), and he has gone on to become a major player in the technology world.

David Lee runs SV Angel, which is the premier angel investment fund in the country. He sees absolutely every single hot deal there is Silicon Valley and every tech entrepreneur is begging him for money. Read more »


Artisana Organic Coconut Oil – Why I Bought This Product

Artisana Organic Coconut Oil - Why I Bought This Product

I don’t know why it has been so difficult lately but it has taken me several days to find an organic coconut oil that I wanted to buy. Yesterday, I stumbled across Artisana’s Organic Coconut Oil and immediately picked it up. The Requirements There are three main things that I have to see when buying […]

Expo West Product Reviews Raw Food
LivingMaxwell.com

I don’t know why it has been so difficult lately but it has taken me several days to find an organic coconut oil that I wanted to buy.

Yesterday, I stumbled across Artisana’s Organic Coconut Oil and immediately picked it up.

The Requirements

There are three main things that I have to see when buying coconut oil.

1) It has to be organic This goes without saying.

2) It has to be in a glass jar As I have written about before, I carry glass water bottles to work and want to use glass, instead of plastic, as much as I can.

I often see several different brands of coconut oil in plastic containers. Regardless of how badly I want or need the coconut oil, I don’t buy it and prefer to wait in order to get something that I am happy with. Read more »


Because of the Japanese Earthquake and Potential Radiation, Is Nori Safe to Eat? (Updated)

Because of the Japanese Earthquake and Potential Radiation, Is Nori Safe to Eat? (Updated)

(At the bottom of this post you will find important updates from two distributors/sellers of nori, Great Eastern Sun and Sunfood, and one organic food company, Food on Purpose, who uses nori in its products. The original post was written on April 22nd) —— The other day I did a post on the fantastic organic […]

Sea Vegetables
LivingMaxwell.com

(At the bottom of this post you will find important updates from two distributors/sellers of nori, Great Eastern Sun and Sunfood, and one organic food company, Food on Purpose, who uses nori in its products. The original post was written on April 22nd)

——

The other day I did a post on the fantastic organic Nutty Nori Chips by Food on Purpose. When I bought the chips, I figured that the nori had been purchased many months before the earthquake in Japan and that there wasn’t much cause for concern.

Yet it did bring up an important issue, one that many readers have since contacted me about.

Given that so many people eat sushi or vegetable sushi rolls, is it safe to eat nori?

A Primer on Nori

Nori is a sea vegetable that is almost exclusively grown in the waters off of Japan, Korea and China. Read more »


Nori – Is it Safe to Eat?

Nori - Is it Safe to Eat?

The other day I did a post on the fantastic organic Nutty Nori Chips by Food on Purpose. When I bought the chips, I figured that the nori had been purchased many months before the earthquake in Japan and that there wasn’t much cause for concern. Yet it did bring up an important issue, one […]

Fish Health Organics Abroad
LivingMaxwell.com

The other day I did a post on the fantastic organic Nutty Nori Chips by Food on Purpose. When I bought the chips, I figured that the nori had been purchased many months before the earthquake in Japan and that there wasn’t much cause for concern.

Yet it did bring up an important issue, one that many readers have since contacted me about.

Given that so many people eat sushi or vegetable sushi rolls, is it safe to eat nori?

A Primer on Nori

Nori is a sea vegetable that is almost exclusively grown in the waters off of Japan, Korea and China. Read more »


Nutty Nori Chips by Food on Purpose

Nutty Nori Chips by Food on Purpose

One advantage of spending time in different parts of the country is that I get to discover smaller organic brands that are sold regionally and are not available just yet in New York City. Having spent the last few days in Denver with my family, I have made multiple trips to the local Whole Foods […]

Product Reviews Raw Food
LivingMaxwell.com

One advantage of spending time in different parts of the country is that I get to discover smaller organic brands that are sold regionally and are not available just yet in New York City.

Having spent the last few days in Denver with my family, I have made multiple trips to the local Whole Foods and one product in particular has made a big impression on me — the Nutty Nori Chips by a company called Food on Purpose.

I have eaten a similar type of nori chip in the past but these are absolutely fantastic. Read more »


The Impending National Advertising Campaign for Organic – Why It is So Crucial

The Impending National Advertising Campaign for Organic - Why It is So Crucial

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic? From the numbers I saw at Expo West, the Florida orange juice industry […]

Beef Expo West Fish GMO Milk Organic Regulation President Obama The Center for Food Safety USDA
LivingMaxwell.com

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic?

From the numbers I saw at Expo West, the Florida orange juice industry ($1.3b) spends $16m on advertising, the beef industry ($30b) spends $42m on advertising, and the milk industry ($27b) spends $10m on advertising.

Yet, the organic food industry ($25b) spends practically nothing. This makes no sense whatsoever. Read more »


Erewhon in Los Angeles – The Most Amazing Organic Market

Erewhon in Los Angeles - The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market. As I explain in this video, a few things make it stand apart from the rest — the elixir […]

Expo West Los Angeles Raw Food Video Restaurant Reviews
LivingMaxwell.com

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.