One of the most unheralded but important aspects of Natural Products Expo West are the trade show booths themselves.
Some companies put a tremendous amount of thought and effort into their booths, and I like to acknowledge those brands that go above and beyond what is generally expected.
As such, after each Natural Products Expo West, I give awards to my the best trade show booths. For me, the themes of this year’s winners were originality, artistic creativity, and interactive experiences.
Here are my best trade show booths from Natural Products Expo West 2017.
What might very well be the most unusual but arguably the most compelling trade show booth I have ever seen was from Kashi.
Not only was there no traditional booth, but the company wasn’t even passing out samples of its food! Literally, it had absolutely no samples to give out, which is unheard of at a food trade show. Read more »