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For Earth Day, the Importance of Organic Food Cannot be Underestimated

For Earth Day, the Importance of Organic Food Cannot be Underestimated

Earth Day, which is tomorrow, immediately brings to mind recycling, consuming less gasoline, driving a hybrid car or ways to conserve energy. Rarely, however, do people think about eating organic food as an essential component of saving our environment. A case in point is a former girlfriend of mine. She literally used to take home […]

GMO Organic Pesticides USDA Water
LivingMaxwell.com

Earth Day, which is tomorrow, immediately brings to mind recycling, consuming less gasoline, driving a hybrid car or ways to conserve energy. Rarely, however, do people think about eating organic food as an essential component of saving our environment.

A case in point is a former girlfriend of mine. She literally used to take home empty bottles of beer from bars because she was so worried that they wouldn’t be recycled. Yet when it came time to eating organic food, it wasn’t a concern of hers at all.

The reality is this. Eating organic food is a statement that you care not only about yourself but also about the planet.

The Evidence

Conventionally-grown food uses a tremendous amount of pesticides on the crops. How much exactly? Read more »


The Impending National Advertising Campaign for Organic – Why It is So Crucial

The Impending National Advertising Campaign for Organic - Why It is So Crucial

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic? From the numbers I saw at Expo West, the Florida orange juice industry […]

Beef Expo West Fish GMO Milk Organic Regulation President Obama The Center for Food Safety USDA
LivingMaxwell.com

When I attended the Deepak Chopra event at ABC Home on Friday night, I had an opportunity to ask a question that has been stirring in my mind ever since Expo West – Why isn’t there a national advertising/branding campaign for organic?

From the numbers I saw at Expo West, the Florida orange juice industry ($1.3b) spends $16m on advertising, the beef industry ($30b) spends $42m on advertising, and the milk industry ($27b) spends $10m on advertising.

Yet, the organic food industry ($25b) spends practically nothing. This makes no sense whatsoever. Read more »


Deepak Chopra Hosts Important Discussion about Genetically-Modified Food at ABC Home

Deepak Chopra Hosts Important Discussion about Genetically-Modified Food at ABC Home

(From left to right: Andrew Kimbrell, Deepak Chopra, Gary Hirshberg) Last night at ABC Home in New York City, Deepak Chopra hosted a discussion about the dangers we face from genetically-modified food. On stage with Deepak were some of the organic industry’s leading players including: – Andrew Kimbrell, Executive Director of The Center for Food […]

Celebrity Interviews GMO NYC Pesticides President Obama The Center for Food Safety USDA
LivingMaxwell.com

(From left to right: Andrew Kimbrell, Deepak Chopra, Gary Hirshberg)

Last night at ABC Home in New York City, Deepak Chopra hosted a discussion about the dangers we face from genetically-modified food.

On stage with Deepak were some of the organic industry’s leading players including:

Andrew Kimbrell, Executive Director of The Center for Food Safety. In my view, Andrew is the single most important person in the country when it comes to fighting against genetically-modified food. Read more »


A Very Important Lawsuit Against Monsanto to Protect Organic Farmers

A Very Important Lawsuit Against Monsanto to Protect Organic Farmers

As documented in the organic food movies Food, Inc. and The Future of Food, Monsanto uses its tremendous financial muscle to put the major squeeze on organic farmers. What is Monsanto doing exactly? Monsanto will go onto the properties of organic farmers, collect samples of the soil, detect that its GMO-seeds are in the soil […]

GMO Organic Regulation
LivingMaxwell.com

As documented in the organic food movies Food, Inc. and The Future of Food, Monsanto uses its tremendous financial muscle to put the major squeeze on organic farmers. What is Monsanto doing exactly?

Monsanto will go onto the properties of organic farmers, collect samples of the soil, detect that its GMO-seeds are in the soil of the organic farmers, and then file lawsuits against these organic farmers.

The organic farmers have never purchased these patented seeds of Monsanto but the organic soil has been contaminated by these GMO-seeds from the wind, bees or some other method.

Nevertheless, Monsanto sues these organic farmers for patent infringement.

The chemical giant uses its massive financial leverage to force organic farmers to fight them in court (which most organic farmers cannot afford to do) or pay penalties and switch to buying Monsanto’s GMO-seeds.

These legal tactics have been used many times before and ruin lives of organic farmers, even though the farmers have done absolutely nothing wrong. Furthermore, many courts in the past have ruled in favor of Monsanto’s claims, which is absolutely absurd. Read more »


Expo West – Day 1 Recap

Expo West - Day 1 Recap

Yesterday was the my first day at Natural Products Expo West, the biggest organic food trade show of the year, which is taking place in Anaheim, CA. I only walked the trade show floor for about 15 minutes since a majority of my day was spent listening to panels and lectures.

Expo West GMO
LivingMaxwell.com

Yesterday was the my first day at Natural Products Expo West, the biggest organic food trade show of the year, which is taking place in Anaheim, CA.

I only walked the trade show floor for about 15 minutes since a majority of my day was spent listening to panels and lectures. Read more »


BREAKING NEWS: The Center for Food Safety to File an Injunction Against USDA

BREAKING NEWS: The Center for Food Safety to File an Injunction Against USDA

Yesterday, at the 2011 Natural Products Expo West trade show in Anaheim, I spoke with Andrew Kimbrell, the Executive Director of The Center for Food Safety. He gave livingmaxwell exclusive breaking news that The Center for Food Safety will be filing an injunction against Monsanto and the USDA next week to stop the deregulation of […]

GMO Pesticides President Obama The Center for Food Safety USDA
LivingMaxwell.com

Yesterday, at the 2011 Natural Products Expo West trade show in Anaheim, I spoke with Andrew Kimbrell, the Executive Director of The Center for Food Safety.

He gave livingmaxwell exclusive breaking news that The Center for Food Safety will be filing an injunction against Monsanto and the USDA next week to stop the deregulation of GE-alfalfa.

Andrew also talks about how the USDA has become a rogue government agency and why he believes Obama is worse than Bush when it comes to protecting organic.

This is a 9 minute video (much longer than I normally do) but it contained too much important information to cut anything out.


The Economist Magazine is Wrong – Organic Food Can Feed the World

The Economist Magazine is Wrong - Organic Food Can Feed the World

The Economist magazine recently did a special report on the The Future of Food. I would characterize it as despicable, not surprising and shocking all at once. There are many different sections in the report and it is worth a read. Organic food isn’t even considered as an option for feeding the world. The solution […]

Environment Food Safety Organic Water Weeds
LivingMaxwell.com

The Economist magazine recently did a special report on the The Future of Food. I would characterize it as despicable, not surprising and shocking all at once. There are many different sections in the report and it is worth a read.

Organic food isn’t even considered as an option for feeding the world. The solution they propose is to boost yields through better genetically-modified seeds and to put more animals into restrictive cages so that they can grow faster.

This is the main problem we have in the organic industry. The media pounds on us that this is the only solution to feeding everyone. I hear it all the time.

What people need to understand, however, is that this is a completely flawed argument. Do not believe the hype for one second. Read more »