(Co-Founders Jarrett McGovern and Grant Gyesky accepting their award at BevNET Live. Photo courtesy of Nathan Brescia/BevNET)

In all honesty, I am not a huge coffee drinker. So, when it comes to the up-and-coming trends in the coffee world, I am definitely not ahead of the curve.

Yet, when I was at BevNET Live recently and watched RISE Brewing Co. win the 13th Annual Beverage Showdown, it was clear that I was missing something. And I knew that I had to take a closer look.

After I did, I thought to myself that this could very well be the next big organic beverage success story to come out of New York City. Read more »

Are you a fan of organic cold-brew coffee, the healthiest coffee that you can be drinking?

If so, I have something great for you.

I have teamed up with my friends at Chameleon Cold-Brew, and we are going to be doing a giveaway this Wednesday, June 1st, where one lucky winner will win a month’s supply of this fantastic organic beverage.

How to enter?

You must follow me on Snapchat (maxorganic) and watch my snaps this Wednesday for instructions on how to win.

Please Note: Instructions will only be given on Snapchat, and Chameleon will get in touch with the winning person. Also, the winner must reside in the U.S. Read more »

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink. Read more »

Whole Foods has a very important place in both the organic industry and the American cultural landscape, and as I have gotten to know the company better, the more fascinated that I have become with it.

Since the company has so many cool initiatives going on all of the time, most of which do not get the attention that they deserve, I have decided to create something called Wednesdays at Whole Foods. This column will appear on the first and third Wednesday of each month and will showcase a wide variety of news, interviews, and other features.

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

In the meantime, enjoy my new column – Wednesdays at Whole Foods!

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THE LATEST IN MOTOWN

In one of the most anticipated events in the company’s history, Whole Foods cut the ribbon on a new store in inner city Detroit a few months ago and as you can tell from the picture above, it was an absolute mob scene on opening day. Read more »

When I was first contacted by Whole Foods to learn about its new program to help raise money for kids in Africa, I didn’t have any idea what to expect.

I was very aware that the company, through its Whole Planet Foundation, does a lot of great work around the world, but the video below really blew me away. And I knew immediately that I had to write about it and spread the word. Read more »

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read more »

Sometimes you hear about new products and you just know that they’re going to be interesting.

Well, it took me about 10 seconds to realize that Dr. Drip Coffee was going to be one of those.

THE PRODUCT

By itself, organic coffee is not unusual in the least. There are all types of brands, blends, roasts, classifications (Fair Trade, shade grown, etc.) and the list goes on and on.

Yet, Dr. Drip Coffee is different than anything that I have ever seen.

It is solving a real problem for people who want high quality, organic coffee and don’t have the time or energy to seek it out. Read more »