Everyone knows that Whole Foods is the absolute king of the organic food industry. While it does receive a good amount of criticism and is by no means perfect, I am a fan of the company.
And it is not just me who appreciates Whole Foods. When you go to Natural Products Expo West or Natural Products Expo East, the two most important trade shows in the organic industry, one of the first things that small organic food companies tell you is how many Whole Foods’ stores they are in.
Quite simply, it is a benchmark of their progress and establishes immediate credibility.
Yet, one aspect of Whole Foods that gets completely overlooked is the fantastic work it does with its Whole Planet Foundation. Read more »