Announcing a Freemium version! Get your FREE subscription to Organic Insider today!

Blissmo: The Groupon for Organics but Mission-Driven

Blissmo: The Groupon for Organics but Mission-Driven

The other day I was speaking to my good friend David, who lives in San Francisco, and I said to him “what do you think of the idea of a Groupon for the organic food industry?” He replied “I think it’s a great idea. And I know someone who just started a company that’s doing […]

Company Stories Organic Product Discounts Product Reviews
LivingMaxwell.com

The other day I was speaking to my good friend David, who lives in San Francisco, and I said to him “what do you think of the idea of a Groupon for the organic food industry?”

He replied “I think it’s a great idea. And I know someone who just started a company that’s doing that.”

Well, that person is Sundeep Ahuja and his company is called Blissmo.

Blissmo is a group buying site for products that are people/planet positive with a focus on organic and sustainable. So, it is not just organic food but also everyday products such as skincare, baby toys and clothing. Read more »


Best Non-Organic Food Products from the 2010 Expo East Trade Show

Best Non-Organic Food Products from the 2010 Expo East Trade Show

The are two big trade shows in the organic food world in the U.S.  One is Natural Products Expo West and one is Natural Products Expo East.  Expo East took place a few weeks ago and Expo West took place in March. When I go to each show, I am looking for the best and […]

Boston Company Stories Expo East Superfoods Water
LivingMaxwell.com

The are two big trade shows in the organic food world in the U.S.  One is Natural Products Expo West and one is Natural Products Expo East.  Expo East took place a few weeks ago and Expo West took place in March.

When I go to each show, I am looking for the best and newest organic products on the market.

However, I also come across a select number of fantastic products at these shows that are not organic food ones. And of these, most are not even food.

I thought that people would be curious as to some other cool products that I discovered at Expo East and here they are:

IT’S MORINGA

Moringa is supposedly this beyond-super superfood from Africa and is derived from the moringa oleifera tree, which the company says is the most nutrient-rich vegetable tree in the world.  It has:

– 25-30% protein (9x the protein of yogurt)

– 10x the Vitamin A of carrots

– 17x the calcium of milk

– 15x the potassium of bananas

– 25x the iron of spinach

– 4x the chlorophyll of wheatgrass Read more »


Ethne Clarke, Editor-in-Chief of Organic Gardening Magazine, on the Basics of Gardening

Ethne Clarke, Editor-in-Chief of Organic Gardening Magazine, on the Basics of Gardening

In this interview with Ethne Clarke, Editor-in-Chief of Organic Gardening magazine, we talk about the real basics of gardening. Ethne Clarke knows this subject inside and out. Not only does she run the most prestigious magazine in the organic gardening world but she is the author of 15 books on landscape history and gardening. The […]

Company Stories Gardening Soil
LivingMaxwell.com

In this interview with Ethne Clarke, Editor-in-Chief of Organic Gardening magazine, we talk about the real basics of gardening.

Ethne Clarke knows this subject inside and out. Not only does she run the most prestigious magazine in the organic gardening world but she is the author of 15 books on landscape history and gardening.

The two specific subjects that we cover are: 1) how to test your soil and 2) what are the best vegetables to start with if you are an absolute beginning, like myself.

One fascinating thing I learned from Ethne Clarke was how sea vegetables can be used in gardening.

Also, make sure you check out the Organic Gardening website if you want some great ideas/tips — they break it down by month and geography.


Runa Guayusa Tea – A Fantastic New Organic Tea

Runa Guayusa Tea - A Fantastic New Organic Tea

Whether it is all the trade shows that I go to, all the people that I am connected with on social networks, or all of the emails that I receive, I come across tons and tons of different teas. So, the first question I always ask is “what makes this tea different than all of […]

Company Stories Drinks Video Product Reviews
LivingMaxwell.com

Whether it is all the trade shows that I go to, all the people that I am connected with on social networks, or all of the emails that I receive, I come across tons and tons of different teas.

So, the first question I always ask is “what makes this tea different than all of the other ones?”

Runa guayusa organic tea is something truly unique. Dervied from the Amazon in Ecuador, guayusa does not contain tannins. This results in a taste that is very, very smooth and one that is not astringent. Furthermore, the company claims that it has twice the amount of antioxidants than green tea.

There is a tremendous social element to Runa as well. The company is having a major impact on the lives of the local farm workers in Ecuador and the demand for this product is raising their incomes significantly. Read more »


Top 5 Organic Food Products at the 2010 Natural Products Expo East Trade Show

Top 5 Organic Food Products at the 2010 Natural Products Expo East Trade Show

Last week, I went to the Natural Products Expo East Trade Show in Boston. I just absolutely love these shows. Not only do I get to meet some fantastic people but I have the opportunity to see the newest products on the market. These are the best organic food products that I came across. SIPP […]

Bananas Company Stories Drinks Expo East Product Reviews Superfoods
LivingMaxwell.com

Last week, I went to the Natural Products Expo East Trade Show in Boston. I just absolutely love these shows. Not only do I get to meet some fantastic people but I have the opportunity to see the newest products on the market.

These are the best organic food products that I came across.

SIPP – GINGER BLOSSOM SODA

I can only describe Sipp’s ginger blossom soda in one word – WOW.

When I first took a sip, I experienced the ginger. Then literally within one second, the ginger vanished and vanilla poured in. It was like Houdini played a trick on me.

The aftertaste was where things calmed down and I could reflect on what was in my mouth. If I could compare it to anything, I’d say this drink tastes like a cream soda. The few ingredients include ginger, lime, vanilla and agave nectar.

I am not a huge organic soda drinker but this beverage was simply outstanding. It was very, very hard to put down. Read more »


Purely Elizabeth Founder Elizabeth Stein Talks with Me at the 2010 Expo East Trade Show

Purely Elizabeth Founder Elizabeth Stein Talks with Me at the 2010 Expo East Trade Show

At the 2010 Natural Products Expo East Trade Show, I came across a fantastic new baking product called Purely Elizabeth. In this video, I speak with Elizabeth Stein, the founder of Purely Elizabeth and a fellow NYC resident. There were two things that I loved about this product: 1) The Ingredients – Aside from being […]

Company Stories Expo East Video Product Reviews
LivingMaxwell.com

At the 2010 Natural Products Expo East Trade Show, I came across a fantastic new baking product called Purely Elizabeth.

In this video, I speak with Elizabeth Stein, the founder of Purely Elizabeth and a fellow NYC resident.

There were two things that I loved about this product:

1) The Ingredients – Aside from being wheat-free and gluten-free, Purely Elizabeth uses great organic ingredients such as chia seeds and palm sugar.

2) The Packaging – The design and branding are spectacular.

Keep an eye on Purely Elizabeth. This is a young company that is going to garner a lot of attention in the organic space.


Why I Love This Industry, At Natural Products Expo East Today with Tom Chappell, Founder of Tom’s of Maine and Rambler’s Way

Why I Love This Industry, At Natural Products Expo East Today with Tom Chappell, Founder of Tom's of Maine and

Today was the second day of the Natural Products Expo East trade show in Boston. I saw some fantastic new products that I will soon be writing about in my best of show awards. Aside from seeing really cool products, the one thing I love about going to the trade shows is meeting people. These […]

Company Stories
LivingMaxwell.com

Today was the second day of the Natural Products Expo East trade show in Boston. I saw some fantastic new products that I will soon be writing about in my best of show awards.

Aside from seeing really cool products, the one thing I love about going to the trade shows is meeting people.

These are people who are as passionate about organic as I am. These are people who eat the same way I do. Furthermore, these are people who tend to be really, really nice individuals.

In covering and writing about this industry, it is always a big thrill for me to meet some of the business icons in the natural and organic world.

It happened very recently when I interviewed Stonyfield President and CE-Yo Gary Hirshberg at the U.S. Open tennis tournament in NYC.

And, it also happened today when I met Tom Chappell, the founder of Tom’s of Maine toothpaste and a new wool clothing company called Rambler’s Way.

In the late 1980s after I went to my public high school outside of Boston, I did a post-graduate year at Phillips Exeter Academy in New Hampshire. For those unfamiliar with a post-graduate year, it is similar to a 13th grade. Many, many prep schools offer it, largely to improve their football teams. Physically, I never looked like a post-graduate, as I was told many times, but that’s a story for another time. Read more »