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Organic Avenue in New York City Receives USDA Organic Certification

Organic Avenue in New York City Receives USDA Organic Certification

When I found out the other day that New York City-based Organic Avenue became USDA certified organic, I got pretty excited. (Yes, these things seem to excite me.) But why was I so happy? There are several reasons. – As far as I know, there is no other company in the U.S. that sells unprocessed, […]

Company Stories NYC Organic
LivingMaxwell.com

When I found out the other day that New York City-based Organic Avenue became USDA certified organic, I got pretty excited. (Yes, these things seem to excite me.) But why was I so happy?

There are several reasons.

– As far as I know, there is no other company in the U.S. that sells unprocessed, unpasteurized, pressed juice that is USDA certified organic. So, this is the first of its kind. Read more »


Co-Founder and Co-CEO of Whole Foods John Mackey Discusses Healthy Eating, New Stores in Harlem and Detroit, Wellness Clubs

Co-Founder and Co-CEO of Whole Foods John Mackey Discusses Healthy Eating, New Stores in Harlem and Detroit, W

I was at the Tribeca Whole Foods in New York City this morning to hear a presentation by John Mackey, Co-Founder and Co-CEO of the company. The crux of what John Mackey discussed was healthy eating and how the overarching philosophy of Whole Foods is to improve people’s health by emphasizing a plant-based diet. He […]

Company Stories GMO John Mackey NYC Organic News Whole Foods
LivingMaxwell.com

I was at the Tribeca Whole Foods in New York City this morning to hear a presentation by John Mackey, Co-Founder and Co-CEO of the company.

The crux of what John Mackey discussed was healthy eating and how the overarching philosophy of Whole Foods is to improve people’s health by emphasizing a plant-based diet.

He also talked about some other very interesting initiatives, including opening stores in inner cities and a status update on the Wellness Clubs. Read more »


Win a $15,000 Kitchen Makeover from Stonyfield

Win a $15,000 Kitchen Makeover from Stonyfield

As part of its year-long “Know Your Food” campaign, Stonyfield has launched The Great Food Find, an interactive online scavenger hunt that takes food lovers on a journey to find organic foods around the web. For each action that a person takes on The Great Food Find (capped at 50 actions – an action would […]

Company Stories Organic News
LivingMaxwell.com

As part of its year-long “Know Your Food” campaign, Stonyfield has launched The Great Food Find, an interactive online scavenger hunt that takes food lovers on a journey to find organic foods around the web.

For each action that a person takes on The Great Food Find (capped at 50 actions – an action would be answering questions, finding a product and adding it to the virtual tote bag, Tweeting something, Liking something on Facebook, etc), he or she will be added to the drawing to win a $15,000 kitchen makeover.

Also, the first 50,000 people who finish the entire online scavenger hunt, which ends May 21st, will receive coupons from Stonyfield and partner companies such as Annie’s Homegrown, Nature’s Path, Sambazon, Woodstock Farms, Organic Valley, Applegate Farms, Honest Tea and more. Read more »


Harmless Harvest is the Hottest Brand in the Organic Food Industry

Harmless Harvest is the Hottest Brand in the Organic Food Industry

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before. This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category. Harmless Harvest’s raw organic […]

Company Stories Drinks Expo West Product Reviews Video
LivingMaxwell.com

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read more »


Whole Planet Foundation is Transforming Lives in Costa Rica

Whole Planet Foundation is Transforming Lives in Costa Rica

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods. I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a […]

Company Stories Costa Rica Whole Foods
LivingMaxwell.com

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families. Read more »


EARTH University in Costa Rica – An Amazing Example of What Education Should Be

EARTH University in Costa Rica - An Amazing Example of What Education Should Be

The reason for my trip to Costa Rica was to come learn about a place called EARTH University. EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back […]

Bananas Company Stories Costa Rica Non-Profits Organics Abroad Traveling Video Whole Foods
LivingMaxwell.com

The reason for my trip to Costa Rica was to come learn about a place called EARTH University.

EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back to their home countries after graduation in order to positively impact their communities.

What is important to know about EARTH University is that almost all of the students come from Latin America and Africa, 71% of the students come from rural impoverished areas, and 60% of the students receive full scholarships. Read more »


Stonyfield CEO and Organic Food Icon Gary Hirshberg to Step Down. Walt Freese, Former CEO of Ben & Jerry’s, Takes Over.

Stonyfield CEO and Organic Food Icon Gary Hirshberg to Step Down. Walt Freese, Former CEO of Ben & Jerry's, Ta

After 28 years at the helm of one of the marquee names in the organic food world, Gary Hirshberg has announced that he will be stepping down as President and CEO of Stonyfield. Beginning January 23rd, Walt Freese, the former CEO of Ben & Jerry’s and former President of Celestial Seasonings, will be taking over […]

Company Stories GMO Organic News
LivingMaxwell.com

After 28 years at the helm of one of the marquee names in the organic food world, Gary Hirshberg has announced that he will be stepping down as President and CEO of Stonyfield.

Beginning January 23rd, Walt Freese, the former CEO of Ben & Jerry’s and former President of Celestial Seasonings, will be taking over this position and leading the company.

While he will no longer be running the day-to-day operations of Stonyfield, Gary Hirshberg will remain as Chairman and will stay highly involved in the company’s growth and mission for years to come.

He’ll continue speaking on Stonyfield’s behalf around the world and maintain oversight of Stonyfield”s European organic sister companies, its new Stonyfield Cafés and the Profits-for-the-Planet program, among other roles. Read more »