Win a Free Month of Chameleon Cold-Brew Coffee — on Snapchat


Are you a fan of organic cold-brew coffee, the healthiest coffee that you can be drinking?

If so, I have something great for you.

I have teamed up with my friends at Chameleon Cold-Brew, and we are going to be doing a giveaway this Wednesday, June 1st, where one lucky winner will win a month’s supply of this fantastic organic beverage.

How to enter?

You must follow me on Snapchat (maxorganic) and watch my snaps this Wednesday for instructions on how to win.

Please Note: Instructions will only be given on Snapchat, and Chameleon will get in touch with the winning person. Also, the winner must reside in the U.S. Read more »

What is Cold-Brew Coffee and Why You Should Know About it


Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink. Read more »

NEW!! Wednesdays at Whole Foods – Detroit Update, Rooftop Farms, Selling Vinyl, and More


Whole Foods has a very important place in both the organic industry and the American cultural landscape, and as I have gotten to know the company better, the more fascinated that I have become with it.

Since the company has so many cool initiatives going on all of the time, most of which do not get the attention that they deserve, I have decided to create something called Wednesdays at Whole Foods. This column will appear on the first and third Wednesday of each month and will showcase a wide variety of news, interviews, and other features.

If you have any suggestions, ideas, or things that you would like to see in this post, please don’t hesitate to contact me. I would love to hear from you.

In the meantime, enjoy my new column – Wednesdays at Whole Foods!



In one of the most anticipated events in the company’s history, Whole Foods cut the ribbon on a new store in inner city Detroit a few months ago and as you can tell from the picture above, it was an absolute mob scene on opening day. Read more »

My Analysis of Starbucks’ $30M Acquisition of Evolution Fresh, Getting into the Organic Juice Business

Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.

Started by Jimmy Rosenberg, the original founder of Naked Juice, Evolution Fresh is a California-based company that sells a line of organic and non-organic pressed juices in retail locations on the West Coast.

This acquisition by Starbucks is just the first step of a large strategic initiative to tap into the growing health and wellness sector. Read more »

Dr. Drip Coffee – The Most Innovative Organic Product I’ve Seen This Year

Sometimes you hear about new products and you just know that they’re going to be interesting.

Well, it took me about 10 seconds to realize that Dr. Drip Coffee was going to be one of those.


By itself, organic coffee is not unusual in the least. There are all types of brands, blends, roasts, classifications (Fair Trade, shade grown, etc.) and the list goes on and on.

Yet, Dr. Drip Coffee is different than anything that I have ever seen.

It is solving a real problem for people who want high quality, organic coffee and don’t have the time or energy to seek it out. Read more »

Top 5 Organic Food Trends for 2010

edible flower photo

I just knew that the hundreds and hundreds of hours I have spent roaming the aisles of supermarkets and studying menus at organic restaurants would come in handy one day.

But, I had no idea that it would lead to me writing this post.  So, here it goes….

1) More and More Coconuts

Coconuts have taken on much more prominence as of late.  A bunch of ice creams, including Luna and Larry’s Organic Coconut Bliss and Purely Decadent, have coconuts as their central ingredient.  Energy bars, such as those from Raw Revolution, have used them in their products for a while.

In terms of organic coconuts, this is what I foresee.

Organic coconut water: Coconut water is a hot trend in the beverage world right now.  Some people consider coconut water to be the ultimate post-workout drink because it contains electrolytes.

However, nearly all of those boxes of coconut water that are flying off the shelves in the supermarkets are not organic.  It is only a matter of time before we see a shift to organic. Read more »