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Organic Tatsoi – This is a New One for Me

Organic Tatsoi - This is a New One for Me

When I was in my local organic market the other day browsing in the produce section, I came across a green that I had never seen before – tatsoi. It had the most beautiful green color, rich and deep, and its leaves were full-bodied and spoon-shaped. Trying to get a good picture of tatsoi was […]

NYC Product Reviews Vegetables
LivingMaxwell.com

When I was in my local organic market the other day browsing in the produce section, I came across a green that I had never seen before – tatsoi.

It had the most beautiful green color, rich and deep, and its leaves were full-bodied and spoon-shaped. Trying to get a good picture of tatsoi was not that easy because the vegetable was a little unruly.

While it is in the mustard family, this Chinese green was not bitter or sharp at all. In fact, it was very, very different than I thought it would taste. Read more »


My Organic Dinner at Angelica Kitchen in NYC

My Organic Dinner at Angelica Kitchen in NYC

A few nights ago, I had dinner at Angelica Kitchen in New York City’s East Village. Having been around for several decades, Angelica Kitchen is an absolute institution in New York City when it comes to organic food. And it never disappoints. The food is always so consistent and so good. Here is what I […]

NYC Restaurant Visits/Pictures
LivingMaxwell.com

A few nights ago, I had dinner at Angelica Kitchen in New York City’s East Village.

Having been around for several decades, Angelica Kitchen is an absolute institution in New York City when it comes to organic food. And it never disappoints. The food is always so consistent and so good.

Here is what I had:

COMBINATION BOWL

In the combination bowl, I selected four sides – a grain, steamed vegetables, sea vegetables, and a bean. Read more »


My Recent Dinner at Earth Matters in NYC

My Recent Dinner at Earth Matters in NYC

One of the great things about living in New York is that there are so many fantastic, independently-owned organic markets throughout the city. Earth Matters in Manhattan’s Lower East Side happens to be among the best of them. Aside from the fact that the place is incredibly comfortable and welcoming, the cooked and raw food […]

NYC Organic Restaurants Restaurant Visits/Pictures
LivingMaxwell.com

One of the great things about living in New York is that there are so many fantastic, independently-owned organic markets throughout the city.

Earth Matters in Manhattan’s Lower East Side happens to be among the best of them. Aside from the fact that the place is incredibly comfortable and welcoming, the cooked and raw food they serve is fantastic.

Here’s what I had for dinner there recently.

SALAD COMBINATION PLATTER

Read more »


Is Whole Foods “Brandwashing” Us?

Is Whole Foods "Brandwashing" Us?

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company. As Martin Lindstrom […]

Book Reviews Expo West NYC Pesticides Whole Foods
LivingMaxwell.com

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company.

As Martin Lindstrom correctly points out, Whole Foods is very strategic in how it merchandises its products. A few examples that he mentioned were:

– Putting flowers by the entrance. These are called “symbolics”,  and they evoke freshness and “prime” us as we begin our shopping.

– All of the signs in the produce and fruit section are written on black slate with chalk, a tradition of European marketplaces. Apparently, marketers refers to this tactic as “farmgate”, so that consumers think a farmer just drove up and dropped off the vegetables. Read more »


My Sincere Thanks to the Organic Food Industry and to My Readers

My Sincere Thanks to the Organic Food Industry and to My Readers

In terms of organic food, there is a lot to be grateful for this Thanksgiving. While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude. Organic Farmers Is there anyone more important to the industry than organic […]

Non-Profits NYC Organic Personal Issues Pressed Juice The Center for Food Safety
LivingMaxwell.com

In terms of organic food, there is a lot to be grateful for this Thanksgiving.

While every single participant in the organic food industry plays a critical role, I’d like to single out these three groups this year and express my sincere gratitude.

Organic Farmers Is there anyone more important to the industry than organic farmers?

These are the individuals who work brutally long hours, face the high costs and burdensome paperwork for USDA organic certification, and deal with unpredictable weather conditions, all to bring us the most nutritious food available. Read more »


It’s All About Light and Delicious at Gingersnap’s Organic in NYC

It's All About Light and Delicious at Gingersnap's Organic in NYC

(Gingersnap’s Organic closed its operations in March of 2017.) With so many new organic restaurants popping up all over NYC, it becomes harder and harder to know who is truly organic and who isn’t. I hear whispers about numerous organic places using conventional ingredients when they can’t get organic or when the cost of organic […]

NYC Organic Restaurants Raw Food Restaurant Visits/Pictures
LivingMaxwell.com

(Gingersnap’s Organic closed its operations in March of 2017.)

With so many new organic restaurants popping up all over NYC, it becomes harder and harder to know who is truly organic and who isn’t.

I hear whispers about numerous organic places using conventional ingredients when they can’t get organic or when the cost of organic is too high. And with only one restaurant in NYC that is actually USDA certified organic, it is hard to know who to trust.

When I go to Gingersnap’s Organic, however, I don’t have that worry at all. And neither should you.

Why? Read more »


Organic Avenue Founder Denise Mari Talks About Her New Midtown Manhattan Location

Organic Avenue Founder Denise Mari Talks About Her New Midtown Manhattan Location

Last week, I spoke with Denise Mari, founder of Organic Avenue, about her brand new location that just opened up in Midtown Manhattan. Organic Avenue offers pressed organic juices, juice cleanses, and raw vegan food. It is a concept that is absolutely exploding in NYC and shows no slowdown in sight. Aside from its strong […]

NYC Organic Restaurants Raw Food Restaurant Visits/Pictures Video Restaurant Reviews
LivingMaxwell.com


Last week, I spoke with Denise Mari, founder of Organic Avenue, about her brand new location that just opened up in Midtown Manhattan.

Organic Avenue offers pressed organic juices, juice cleanses, and raw vegan food. It is a concept that is absolutely exploding in NYC and shows no slowdown in sight.

Aside from its strong commitment to organic, Organic Avenue offers its pressed juices in glass bottles, something very important and incredibly rare. Read more »